Set Up

AUGUST 1, 2023

Joe Koufman , CEO + Founder of Set up , wrote this blog based on his 20+ years working in the marketing industry with both Clients and Agencies. Or wonder if your team is making the right decision. Let’s explore some of the major challenges to finding a great marketing agency and how to overcome them.

Communications 52

Communications Marketing Marketers Customer 52

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. For any smaller company with a low budget, creating video content can seem a little intimidating. As with any successful marketing campaign, you’ll need to start with a plan.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. You’ll need to use other marketing methods to grab your audience’s attention and convince them to try your solution. So what do you do?

SEO 143

SEO User-Generated Energy Promotion 143

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Email Marketing 107

Email Marketing Direct Marketing Digital Marketing Branding 107

Hubspot Marketing

APRIL 11, 2023

The tool offers hundreds of templates to choose from, responding to many scenarios – like if you want to write a long-form blog post or need the perfect response to a review. It takes the stress of a blank page right out of writing. is best for marketers, offering advantages to companies of any size. What is Jasper.ai?

User-Generated 99

User-Generated Price Product Customer 99

Adobe Experience Cloud Blog

JUNE 10, 2020

Yet these shows continue to be a staple for B2B marketing. In the tech industry, they account for up to 40% of our budgets (and a lot of time). But we no longer need to spend two days in an overheated exhibition center punctuated by three sleepless nights in a budget hotel to do this. Little has changed. Events will return.

Manufacturing 174

Manufacturing Thought Leadership Food Entertainment 174

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 121

Customer Acquisition Marketing Marketers Global Marketing 121

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. AI After tracking and working with various forms of artificial intelligence over the years, I’ve come to believe it’s time for marketers to take it seriously. I didn’t invent this exercise. Class is not in session!

Email Marketing 131

Email Marketing Marketing Marketers Marketing Plan 131

Search Engine Land

JUNE 28, 2023

Google has allegedly been mis-selling video ads to marketers for the last three years. Dozens of marketers expressed their regret over purchasing Google’s True View ad product as a result. Marketers can only be charged if their ad also plays with audio and isn’t activated accidentally by a user scrolling a page.

Advertising 100

Advertising Advertisers Price Place 100

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost

CMO 123

CMO Marketing Marketers Law 123

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . Get the shortcuts to making your Instagram content grab the eyeballs of more ideal followers when you have a tiny budget and audience of fewer than 2,000 followers.

Transform 105

Transform CRM Shoppers Digital Marketing 105

Neil Patel

FEBRUARY 1, 2023

Scalable link building can effectively drive more organic traffic to your site and is a key part of a cohesive marketing strategy. By creating content on your blog or guest blogging on other blogs, you can gain valuable backlinks that show off your industry expertise. It’s not just about the number of links.

User-Generated 86

User-Generated Health Retail SEO 86

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. billion toward influencer marketing efforts.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Neil Patel

NOVEMBER 7, 2022

Have you ever wondered how to make money blogging about the things you love? What if I told you it’s possible to write about your passions and make money with a blog? Finding the right one can bring in a steady stream of income. Let’s talk about how you can make money blogging. Why Do Some Blogs Fail to Make Money?

Non-Profit 80

Non-Profit Affiliate Marketing Fashion Education 80

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. As a marketer, you’re always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. Find Only the Right People. Know Your Audience. Know Your Audience.

Thought Leadership 134

Thought Leadership User-Generated Advertising Advertisers 134

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Think again.

Influencer Marketing 108

Influencer Marketing User-Generated Marketing Marketers 108

Jeff Bullas

JANUARY 8, 2023

We know you’ll walk away feeling confident and ready to get your Instagram growth headed in the right direction. The internet is a big place, and Instagram shows it. While having a lot of followers on Instagram is very important, likes are arguably more important for solid performance. Let’s get started!

User-Generated 311

User-Generated Price Customer Place 311

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. What Is Content Marketing? Why Should Brands Bother With Content Marketing? You guessed it right, with content.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Neil Patel

DECEMBER 16, 2021

Don’t get me wrong. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. If you’re a small business owner trying to compete in the big leagues , this blog is for you.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. And these tools aren’t optimized to get marketers the best performance from their campaigns. Oh, how naive we were.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. If you use this data wisely, you’ll be able to pivot your Instagram content and marketing campaigns to reach the right audience.

Analytics 98

Analytics Price Key Performance Indicator User-Generated 98

Adobe Experience Cloud Blog

DECEMBER 5, 2018

Marketers approach long-term planning armed with data and strategic frameworks. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats , and opportunities. Successful marketing requires strong strategies for both now and later. The Long and Short of It.

Shoppers 134

Shoppers Price Thought Leadership Health 134

Use Insider

AUGUST 4, 2023

No brand can ever be certain of the right time to message its customers. But there are lots of wrong times—and lots of wrong messages. What, exactly, is wrong with the messaging provider you’re using? Are they being sent at the right times? Fuming, you vow never to buy from that brand again.

Transform 52

Transform eCommerce Law Customer loyalty 52

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end. What Is the Purpose of Customer Acquisition?

Customer Acquisition 132

Customer Acquisition Customer Advertising Advertisers 132

Digital Marketer

AUGUST 19, 2022

Having a million-dollar marketing funnel is nothing to scoff at. But before I get into that, let’s talk about me real quick—just to make sure you know I’m not some random schlub pretending to know a thing or two about marketing. My name’s Yogev Almog, I’m a marketing consultant and copywriting strategist for 6, 7, and 8-figure brands.

Copywriting 82

Copywriting eCommerce Marketing Strategy Customer 82

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 90

Email Marketing Marketing Marketers Customer Acquisition 90

Search Engine Land

OCTOBER 13, 2023

As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. Marketing is just often seen as a cost center since we’re not directly bringing in revenue like sales or customer success,” Marcotullio said.

Communications 114

Communications SEO Finance Education 114

Hubspot Marketing

JULY 29, 2022

According to a 2021 HubSpot Blog Marketing Trends Report , 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. You picked the wrong automation tool.

CRM 98

CRM Marketing Marketers User-Generated 98

Hubspot Marketing

JUNE 16, 2023

In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates. At this point, marketers have never had more ways to learn about their subscribers' preferences, jobs, or general (dis)likes. Your readers are judging your email subject lines.

Email Marketing 144

Email Marketing eBook Food Communications 144

Neil Patel

OCTOBER 24, 2020

How to Find a Good Consultant – Getting the Interviewing Process Right. Hence, it makes perfect sense to seek the counsel of experts who are right for you and your business. And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Chief Martec

JUNE 4, 2023

Now, don’t take that metaphor the wrong way. If you want to understand the enormous power of ecosystems — and if you’re in martech, this may be the most important topic of your career — there’s a true masterclass in the subject playing out in front of us. ” Pause here for a moment. Cocaine bears?

User-Generated 114

User-Generated Product Place Customer 114

Hubspot Marketing

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Google Ads specifically has increased its revenue from year to year. They contain helpful tips and FAQs.

Management 144

Management User-Generated Education Place 144

Search Engine Land

MARCH 9, 2023

Coronavirus disrupts search, digital ad budgets 2020: With ad spend expected to fall in many sectors, media buyers shared what they were seeing on the ground. Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals.

Search Marketers 97

Search Marketers User-Generated Marketing Marketers 97

Search Engine Land

JULY 14, 2023

But that could be the wrong move. Get the daily newsletter search marketers rely on. SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. They can be: Newsletter and SMS subscribers that turn into sales. Win-back campaigns where customers haven’t shopped yet or rediscovered you. And don’t stop there.

SEO 96

SEO Entertainment Management Analytics 96

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? What kind of content are they publishing on their blog? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. What are they posting on social media? Where are they getting most of their traffic from?

Market Trends 95

Market Trends Market Segmentation New Technology Price 95

Martech

APRIL 25, 2023

However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals. But how exactly can AI improve the marketing ops talent problem? And should we entertain that?

Whitepaper 93

Whitepaper CRM Marketing Marketers 93

Marketing Insider Group

JUNE 9, 2020

Then, you stop right when you get all the learning because your budget runs out. This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Do your messages reach them at the right time?

Content Marketing 122

Content Marketing Thought Leadership Marketing Marketers 122