Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. Depending on your brand’s public perception, this type of attention can either be a goldmine or a minefield.

Communications 140

Communications Finance Health Management 140

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Communications 125

Communications PR Gen Z Analytics 125

Hubspot Marketing

APRIL 28, 2020

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

Management 145

Management Copywriting SEO Communications 145

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy.

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

Neil Patel

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

Management 144

Management Law Manufacturing Price 144

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the main obstacles to building a global brand? What is global branding?

Brand Management 78

Brand Management Branding Management Logistics 78

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. they are not fully built to manage Sales or Service Hub objects across different businesses.

Branding 98

Branding Manufacturing Management Retail 98

Search Engine Land

AUGUST 1, 2024

Over the years, Google has built a detailed understanding of brands, similar to its own version of Wikipedia, to grasp their importance and nuances better. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. Dig deeper: How to use SEO education for stakeholder management 11.

SEO 98

SEO PR User-Generated Education 98

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. This month it rolled out the multichannel campaign “Love Your Work” to increase brand awareness at the corporate level.

Price 114

Price Management Brand Management Communications 114

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. I know this headline is confusing. Let me explain.

Branding 96

Branding Thought Leadership PR User-Generated 96

SocialPilot

JANUARY 8, 2025

When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Whether youre a social media manager handling a few accounts or a business owner managing multiple platforms, you want a plan that works without paying for extras you dont need. However, the costs can multiply when scaling up.

Price 85

Price Non-Profit Analytics User-Generated 85

Lynton Web

APRIL 23, 2025

H ave you ever watched promising leads vanish after they're distributed to your family of brands? You're facing what some marketing professionals call the "dark hole" of lead management. Look for these telltale signs that indicate your multi-brand lead process needs an overhaul. Here's a proven framework that works.

Management 52

Management Transform Branding CRM 52

Martech

APRIL 4, 2025

The office communicates with patients via text messaging, which is convenient until we crossed wires. Multiple platforms In my experience, having multiple systems communicating with customers is a major source of confusion. On one side, the corporate brand manages overall marketing and customer outreach.

Communications 85

Communications Customer Journey Succession Management Customer 85

Search Engine Land

AUGUST 8, 2024

In essence, the platform orchestrates every step of the journey, providing personalized recommendations, timely offers and seamless communication across all channels, enhancing the shopping experience and driving loyalty and satisfaction. These can be executed across multiple channels, including text, push notifications, and email.

Shoppers 89

Shoppers Shipping Retail Communications 89

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Table of Contents What is reputation management software?

Management 127

Management Analytics User-Generated Communications 127

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Capabilities of digital asset management platforms. One area of differentiation involves the varying abilities to manage a variety of file formats.

Management 111

Management Transform Whitepaper Retail 111

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Customer 59

Customer Branding Customer loyalty Email Marketing 59

Martech

SEPTEMBER 7, 2021

If everyone acts too much like a personal brand manager, all communication can start to feel like marketing. There’s a line between personal branding and self-promotion. Communications that “feel like marketing” is something that marketers work to avoid all day, every day, regardless of channel.

Branding 143

Branding Communications Brand Management Promotion 143

Rock Content

JANUARY 26, 2021

In short, this is the job of managing a brand. Everything is part of a complex management process that does not bring immediate results — it produces lasting results. Do you want to know more about branding and how to work it so that your company is not just another one in the market? What is a brand?

Management 72

Management Branding Transform Communications 72

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding. The only difference is it’s more focused on communication and reputation, rather than relying on visual elements (like logos). Creativity.

PR 145

PR Communications Inbound Marketing Management 145

Buffer Marketing

MARCH 19, 2025

Pretend you’re a busy brand manager quickly scanning your profile. Step 3: Create authentic, brand-friendly content — without sacrificing your voice Brands don’t just want exposure — they want authenticity. Brands usually appreciate thoughtful input. If not, adjust accordingly.

Branding 75

Branding Influencer Marketing Communications Price 75

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. The harder it is to keep track of, the less consistency across your brand management. Integrations help you manage and control that messaging for the consistency of your brand voice.

Management 128

Management Brand Management CRM Promotion 128

Hubspot Marketing

JULY 6, 2021

Ultimately, brand salience is a combination of brand awareness, familiarity, relevance, frequent communication, and emotional connections between brand and consumer. Now, you might be thinking, "This all sounds great, but how can I measure this and prove its effectiveness to my managers?". Brand Salience Model.

Branding 145

Branding Communications Promotion Brand Management 145

Neil Patel

MAY 11, 2021

Ease of Management. A corporation with multiple businesses may prefer to merge accounts for ease of management. After all, it’s more convenient to post content from one account rather than managing several. Let’s say you manage a fashion website, and your sister company runs a travel website. Add Diversity.

Fashion 143

Fashion CRM Social Media Marketing Management 143

Sprout Social

SEPTEMBER 14, 2022

Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. Audiences experience brands primarily through social media. Why strategic brand management matters on social.

Branding 115

Branding Communications Customer loyalty Brand Management 115

Digital Marketer

APRIL 20, 2023

This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship? Your brand-customer relationship is the connection between your business and its customers.

Branding 80

Branding Customer Customer loyalty Brand Management 80

SocialPilot

FEBRUARY 18, 2025

What if you had a tool that did the heavy lifting for you – automating review requests, managing responses, and even sharing them on social media? Centralized Dashboard: Manage all your review platforms in one place. Cost-Effective Review Management: Affordability is a major advantage of review generation tools.

User-Generated 75

User-Generated Price Non-Profit CRM 75

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Some internships can lead to full-time jobs, too.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

FEBRUARY 14, 2024

“One of the main goals for our sonic identity is to be highly recognized and associated with the TD brand in the same way as, for example, the logos of Intel, Netflix and McDonald’s are recognized with their brands,” said Nathan Strawn, senior group manager, global brand management for TD.

Customer 128

Customer Customer Journey Communications Brand Management 128

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. All these add to your efforts toward brand engagement for an increase in market share and improved earnings.

Marketing 142

Marketing Marketers Manufacturing Market Trends 142

Adobe Experience Cloud Blog

JANUARY 28, 2014

A sales enablement platform provides on-demand communications and collateral to match any sales situation and keep context top-of-mind. It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. CUSTOMER MANAGEMENT. Tech Solution: Sales enablement. Did You Know?

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Neil Patel

JUNE 2, 2025

Look for the company’s sponsorships manager, brand manager, or marketing manager. They’re most likely going to be the person responsible for handling the company’s sponsorships, so it’s best to get your communication right in front of them when you can. From there, you want to put together a compelling email.

Food 52

Food Logistics Promotion Management 52

Rock Content

APRIL 25, 2024

Branding is part of the survival of any business on the market. Every company must know what it will communicate to its audience since this will shape people’s perceptions of the company. Consumers are looking for stronger relationships with brands, and this also depends on communication.

Communications 52

Communications Branding Affiliate Marketing User-Generated 52

Bannerflow

SEPTEMBER 10, 2021

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. Plus, enable us to focus on our goals across our communication and message.

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Hubspot Marketing

APRIL 2, 2019

These brands are known, loved, and chosen out of a long lineup of options. That’s why we built this guide — to equip you to create and manage a strong brand that’ll help your business be admired, remembered, and preferred. Strong branding gives your business more than a name. Brand management. The result?

Branding 145

Branding Shoppers Entertainment Advertising 145

Martech

FEBRUARY 22, 2022

It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase. Create a community forum to serve as a virtual focus group. As customer expectations keep rising, it is crucial for brands to use personalization to improve customer experience.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Sprout Social

OCTOBER 4, 2016

From the brand side, Instagram engagement comes in two primary forms: Managing incoming messages and mentions. While you have to publish photos and videos directly from its app, Instagram engagement can be measured and analyzed easily through Sprout Social’s Instagram management tools. Increasing Your Social Listening.

User-Generated 111

User-Generated Food Communications Management 111