Martech
DECEMBER 27, 2024
In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints. Of course, those preferences change.
Martech
OCTOBER 3, 2024
That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
OCTOBER 9, 2024
The customer is always right. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.
Martech
OCTOBER 29, 2024
Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.
Speaker: Steve Worthy, MBA
In this candid and deeply practical session, retail leadership strategist Steve Worthy will explore why sharpening executive judgment is now the most critical factor in successful AI-driven store experiences. 📆 August 12, 2025 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST
Martech
DECEMBER 4, 2024
Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3
Scoop.it!
OCTOBER 31, 2024
Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. Start by identifying your ideal customer’s pain points.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. Register today to save your seat!
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”
Advertisement
Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)
Expert insights. Personalized for you.
Let's personalize your content