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3 ways to turn tariff turmoil into marketing gold

Martech

That’s why some brands are discovering hidden opportunities amid the economic turbulence. Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it.

Transform 118
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How strategy frameworks can help your brand stay relevant

Sprout Social

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. Politically, have any laws been passed that could impact your business?

Branding 143
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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

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What is Email Marketing? Your Comprehensive 2025 Guide

Vertical Response

Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

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What Is Market Share & How Do You Calculate It?

Hubspot Marketing

However, it's also important to note being the "cheap" option isn't the right move for every brand. Once those companies have brought on new customers, they can work on customer loyalty and build a relationship with their consumers. Branding awareness. Innovate new products and features. Appeal to new demographics.

Law 144
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How to use fan-driven marketing to foster brand love

Search Engine Land

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 129