Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Hubspot Marketing

MAY 27, 2022

Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Where Can You Publish Targeted Ads? Brands have a host of options when it comes to publishing targeted ads. Brands are only charged when someone clicks through on your link.

Advertising 134

Advertising Advertisers Real Estate Customer 134

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 75

Branding Global Marketing Fashion Whitepaper 75

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Jeff Bullas

JANUARY 30, 2023

It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! Plus, its site is secure and they have tons of positive customer reviews. Try Social Viral here.

User-Generated 323

User-Generated Price Target Market Management 323

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Customer 100

Customer Price Transform Logistics 100

Sprout Social

AUGUST 29, 2023

At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more.

Customer 77

Customer Gen Z Shoppers User-Generated 77

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. Using an AI copywriting tool, the brand spruced up its Facebook ads.

User-Generated 116

User-Generated eCommerce Social Media Marketing Copywriting 116

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Customer loyalty User-Generated Shipping 130

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers. I am trained with MarTech content.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketing 138

DIY Marketers

FEBRUARY 23, 2022

I just searched Google for “How to find customers online” and the results were disappointing. It’s not enough to say you want to find new customers and new business using digital marketing. It’s not enough to say you want to find new customers and new business using digital marketing.

Customer 92

Customer Customer Acquisition Analytics Target Market 92

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 121

Branding Analytics Food Social Media Marketing 121

Martech

APRIL 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data based on known and verified information. It ensures a high level of certainty in connecting customer profiles.

CRM 95

CRM Retail Analytics User-Generated 95

Sprout Social

APRIL 19, 2022

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. In other ways, this brand partnership makes perfect sense.

Branding 85

Branding Shipping Affiliate Marketing Fashion 85

Martech

MARCH 18, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Analytics 107

Analytics Email Marketing User-Generated Marketing 107

OnPassive Marketing

NOVEMBER 6, 2022

Why Do Brands Need Influencers? There are many reasons why brands need influencers. This is a valuable asset for any brand looking to expand its reach and grow its customer base. This means that followers are more likely to trust the brand and make a purchase when they endorse a product or service.

Branding 73

Branding Influencer Marketing User-Generated Promotion 73

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 120

User-Generated Health B2C Analytics 120

Search Engine Land

FEBRUARY 13, 2024

The stages of the marketing funnel are: Awareness : The first stage of the buyer’s journey is awareness, where people are just learning about your brand or what you offer but haven’t dug any deeper than that. Think of all the brands you’ve seen ads for but have never clicked on or done further research. That’s awareness.

Non-Profit 115

Non-Profit User-Generated Customer Journey Advertising 115

Use Insider

DECEMBER 14, 2023

What is customer data integration ? Customer data integration is the process of aggregating data from online and offline sources into a single place to create centralized profiles of each customer. The image below shows how a 360-degree view of a customer looks in Insider.

Customer 52

Customer Customer Journey Transform Analytics 52

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. And once a user clicks on an ad and comes to your site, you now have first-party data.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Hootsuite

SEPTEMBER 8, 2020

Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Customer/audience personas. Voice and tone.

Branding 145

Branding User-Generated Law Shipping 145

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

User-Generated 115

User-Generated Price Retail Marketing 115

TechWyse

MAY 3, 2023

Increased Emphasis on Personalization The term “personalization” has taken off in digital marketing. It refers to tailoring your marketing initiatives based on certain customers’ needs and preferences. The rise of video content is one of the most significant trends in digital marketing today.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Rock Content

MARCH 14, 2024

TL:DR The Problem: A Content Crisis in a Crowded Marketplace Attention spans are short and generic content blends into the noise. Search engines prioritize “helpful content” that addresses user intent. Many marketers struggle to brainstorm new content ideas and generate engagement.

Whitepaper 99

Whitepaper User-Generated eBook Health 99

Sachs Marketing Group

DECEMBER 18, 2023

In 2024, the strategic use of AI involves more than just automation – it’s about leveraging AI for smarter decision-making and personalized user experiences. AI enables brands to analyze consumer behavior and preferences at an unprecedented scale, allowing for highly targeted marketing campaigns.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

OnPassive Marketing

MAY 3, 2022

Social media monitoring has come a long way in recent years, and there are many tools for brands to choose from. It helps you connect with your audience, provide a valuable service, and market yourself. In this blog, we will be exploring what you can do to make social media monitoring easy for you as a brand.

Branding 60

Branding Key Performance Indicator Fashion Analytics 60

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. We can break the lead generation process into two parts.

B2C 141

B2C User-Generated Energy Promotion 141

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns.

Transform 70

Transform User-Generated Marketing Marketers 70

Hubspot Marketing

SEPTEMBER 22, 2023

The average person spends five to six hours on their phones , while the average smartphone user unlocks their device around 150 times. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? Think again.

User-Generated 118

User-Generated Key Performance Indicator Communications Marketing 118

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 115

Transform User-Generated Analytics Market Trends 115

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Branding 85

Branding Shoppers Social Media Marketing User-Generated 85

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Are you a Hootsuite user? What metrics should we track to measure social media success?

Whitepaper 141

Whitepaper User-Generated Social Media Marketing Real Estate 141

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. Educate your audience.

Marketing 111

Marketing Marketers User-Generated Promotion 111

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98