Adobe Experience Cloud Blog

AUGUST 6, 2020

Thankfully, digital tools had been developed to the point of enabling these many adaptations across sectors, industries, and businesses. Now it is time to recognize that the digital era has fully begun. Nurture human connection as an essential aspect of your digital transformation. Ready or not.

Transform 174

Transform Shipping Entertainment Thought Leadership 174

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. AI is a key driver for transformation. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication. Most brands land somewhere in between.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketers Marketing 59

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. And it just leaves a lot of people disappointed.

Transform 67

Transform B2C Influencer Marketing Marketers 67

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. We found that 35% of marketers use AI for research — it's becoming a go-to option for finding solutions online. SEOs must become more holistic digital marketers. In seconds, AI does that for you.

SEO 115

SEO Transform User-Generated Health 115

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

Transform 125

Transform User-Generated SEO Digital Marketing 125

Jeff Bullas

MARCH 7, 2023

The ultimate list of AI image generator tools The explosion of ChatGPT and “ Generative AI ” is a forest fire that is challenging and changing how we create images and copy for our digital marketing campaigns. This tool can be used to create unique and eye-catching visuals for your digital marketing campaigns.

Digital Marketing 246

Digital Marketing Transform User-Generated Advertisers 246

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketers 86

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 108

Retail eCommerce Transform Digital Marketing 108

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Transform 131

Transform User-Generated SEO Law 131

Martech

JULY 19, 2024

Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. Instead of debating button colors and placements for hours, marketers can now run real-time tests with many options. Workflows become automated.

Traditional Marketing 129

Traditional Marketing Manufacturing Transform Automobile 129

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 112

Transform User-Generated SEO Digital Marketing 112

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency. Granted, that was some unusual marketing magic. And technology buyers also buy on emotion. Hybrid names (e.g.,

Transform 117

Transform Branding Management Education 117

Martech

DECEMBER 6, 2023

This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. This report is essential reading for anyone looking to maximize their content marketing results.

Transform 115

Transform Digital Marketing Content Marketing Marketers 115

Martech

JUNE 18, 2025

But agentic AI is already driving deeper transformation—especially in customer experience. From reducing time-to-resolution in support, to enabling real-time personalization in marketing, AI agents are helping brands move faster, serve smarter, and scale customer impact—without scaling headcount.

Transform 73

Transform Digital Marketing Customer Marketers 73

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. In B2B, every marketing tactic — whether it’s demand generation or brand marketing — benefits from an account-based approach.

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Transform CRM Analytics Management 129

Martech

OCTOBER 24, 2023

In a data-driven world, personalization is the key to effective marketing, and with email continuing to prove its worth in the digital marketing space as a key identifier, it’s a crucial component not to be overlooked. The post Transforming email addresses into actionable insights appeared first on MarTech.

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Transform Customer Journey Analytics Digital Marketing 124

Lynton Web

OCTOBER 25, 2024

Communication is the lifeblood of any successful business, and mastering the art of asking the right questions can transform your client relationships and team dynamics. Creative teams can use them to grasp brand voice and aesthetic preferences. Are you ready to transform your client interactions and team dynamics?

Digital Marketing 52

Digital Marketing Transform Marketers Marketing 52

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling digital marketing books and is an acclaimed keynote speaker , college educator, and business consultant.

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Transform Marketers Marketing Copywriting 145

Martech

FEBRUARY 13, 2025

Competitor research (21.4%): GenAI helps marketers stay ahead by analyzing competitor strategies. The adtech adoption gap Despite the strong presence of advertising (red) in digital marketing, genAI adoption in this area remains low. Ads: Brand safety (17.9%). Several factors may explain this gap. Processing.

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Transform Copywriting Marketers Marketing 139

Martech

SEPTEMBER 18, 2024

Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” According to Pew Research , “about six in ten U.S.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Martech

DECEMBER 26, 2024

Sollis added, As accessibility standards tighten in 2025, marketers will need to demonstrate not just intent but action, embedding accessibility across every campaign, channel, and touchpoint. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 124

Customer Direct Mail Transform Health 124

The Drum

JUNE 18, 2025

The beauty & wellbeing VP and head of digital marketing & social-first doesn’t view AI as just another tool in her arsenal. Selina Sykes is spearheading a full marketing transformation at Unilever, with AI woven into the very fabric of its global operations.

Transform 66

Transform Marketers Marketing Digital Marketing 66

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. Google’s AIO still primarily relies on traditional search, with the addition of an LLM-generated response at the top of the page, which feels more like an enhancement of rich snippet results than a full transformation. Conversational search.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. So your focus must shift to creating a broader, brand-focused marketing strategy for both engines and your audience.

Transform 115

Transform User-Generated SEO Communications 115

Martech

JUNE 18, 2025

In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. We’re not witnessing a passing trend — we’re living through a transformation. Marketing teams using it report saving 11 hours per week and increasing productivity by 44%.

Transform 100

Transform Thought Leadership Shipping CRM 100

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. OCallaghan describes MMM as transformational.

Transform 96

Transform Customer Acquisition SEO Retail 96

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Then, it helps you craft posts about that content in your brand voice. Pricing: Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

JUNE 17, 2025

This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. If you do enough market research , you should have detailed information on personas and buying behaviors. But don’t overlook your consumers’ desire to align their identity to your brand, says Jason Hennessey , CEO of Hennessey Digital.

Branding 70

Branding Price CRM Marketers 70

Digital Marketer

APRIL 30, 2024

It helps you categorize and optimize your marketing efforts. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign. How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content, products, or customer data.

Transform 90

Transform Influencer Marketing User-Generated Marketers 90

Martech

JUNE 10, 2025

Online searches and interactions are changing fast, and ignoring this shift could hurt your brand. As a result, tried-and-true brand influence models will not remain as effective as they once were. As a result, tried-and-true brand influence models will not remain as effective as they once were. AI optimization.

Transform 84

Transform Customer Acquisition Finance User-Generated 84

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Connecting TikTok and Amazon Sales For CPG and beauty brands, leveraging TikToks influence to drive Amazon sales requires a well-crafted strategy.

Branding 52

Branding Shipping Transform Shoppers 52

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125