Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. The result?

Digital Marketing 136

Digital Marketing Marketing Strategy Transform Digital Trends 136

Hootsuite

MAY 2, 2022

Whether they’re scrolling through and engaging with Reels, making purchases and taking advantage of social commerce, or communicating and engaging with brands, adult Instagram users average around 30 minutes per day on the app. Source: Hootsuite Digital Trends Report. Instagram Reels usage statistics. million views.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hootsuite

APRIL 27, 2022

Whether they’re DM’ing their favorite brand on Messenger or chatting with their latest crush via WhatsApp, the proof is in the pudding that messaging apps are commonplace amongst mobile phone users (and around a third of the world’s population!). Source: Hootsuite Digital Trends Report. Source: Hootsuite Digital Trends Report.

Digital Trends 114

Digital Trends Social Media Marketing Communications User-Generated 114

Buffer Marketing

FEBRUARY 27, 2025

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." Now, you can change your newsletter name, add branding, welcome emails and other custom content.

Promotion 73

Promotion Price Affiliate Marketing Fashion 73

Hootsuite

MAY 31, 2022

Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Brands need to be conscious of not being too pushy — people are looking for content that sparks trust. The platform’s 3.1% And only 7.3% are considered “heavy” users.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

APRIL 26, 2023

This information can help businesses understand their overall audience demographics and brand sentiment. Find out what people like about your brand or product If your fans hang out on social media, they’re probably talking about you there, too. Stay alert for mentions of your brand or product and keep track of the positive feedback.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Hubspot Marketing

JULY 21, 2022

Notice how the following brand put its keyword, “Atlanta Coffee Roaster,” on its page title: Don’t forget to keep it short. We recommend 65 characters or fewer to ensure that search engines don’t trim your title, like in this search result: Keep in mind that your brand name is part of the character count of your website’s title.

SEO 145

SEO CRM Digital Trends Branding 145

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Neil Patel

OCTOBER 13, 2020

It is in a listicle format, but still offers valuable information marketers can use to drive traffic and increase brand awareness. Here are a few ways to leverage listicles’ power to drive clicks, traffic, and build brand awareness. Content marketing’s purpose is to attract and retain readers. How to Write a Listicle in 6 Steps.

eBook 143

eBook Content Marketing Digital Trends User-Generated 143

Marketing Insider Group

JUNE 8, 2015

Adobe’s CMO.com (@ CMO_com ) covers marketing and digital trends for marketing leaders. Their top post has received more than 176,000 social shares!!! Let’s Talk: Retaining Ownership of Your Personal Data. Their top blog is Kevin Spacey’s Top 3 Tips For Better Storytelling. My own B2B Marketing Insider ? You be the judge.

Content Marketing 112

Content Marketing Non-Profit Thought Leadership Inbound Marketing 112

Rock Content

JANUARY 3, 2018

Many of my colleagues and peers have been talking about their resolution to invest time in building their personal brands online – especially those in B2B sales roles. They recognize that this is important to invest in building your personal brand and finding your authentic voice online. So how do you get started?

Branding 45

Branding Transform Education Digital Trends 45

Digital Marketer

SEPTEMBER 23, 2022

If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. Digital marketing uses technologies and online avenues to promote your products and services to people beyond your service area. Email marketing is one of the oldest yet most compelling digital marketing trends.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Adobe Experience Cloud Blog

JANUARY 11, 2010

Learn how social media tools can be leveraged in lead generation efforts, enterprise sales support, competitive intelligence, recruitment, branding, awareness and more. The webinar offers specific opportunities to integrate social media into current marketing efforts, as illustrated in the slide above.

Digital Trends 83

Digital Trends Marketing Marketers CRM 83

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Marketing Insider Group

NOVEMBER 16, 2019

Remember, people prefer to buy from brands they like, know, and trust. Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. Image source: [link].

Customer 111

Customer CMO Marketing Marketers 111

Adobe Experience Cloud Blog

AUGUST 30, 2016

Building Your People-Based Marketing Strategy: Martin Gilliard, Global Head of MarTech and Data Partnerships at Facebook, will share his vision of omni-channel marketing and how brands can provide seamless experiences, regardless of channel or device. Maybe you’re trying to stay on top of the latest digital trends?

Thought Leadership 91

Thought Leadership Marketing Marketers Event Marketing 91

Hubspot Marketing

JANUARY 7, 2024

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Does promoting a single product excite you, or would you prefer to work on overall brand awareness? To keep up with this kind of trend, businesses are investing in content creation.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

illumin

OCTOBER 25, 2023

Digital trends can also be a great way to reach personas with niche interests, connecting with those audience members in a relatable way that builds trust and connection. By building a social strategy that is flexible and allows for quick adoption of new content, marketers open themselves up to the power of online trends.

Digital Trends 52

Digital Trends Social Media Marketing Advertisers Advertising 52

Hootsuite

MAY 30, 2023

Source: Main deterrents to hiring an attorney according to legal consumers in the United States and Canada in 2021, Statista Of course, part of using social media for brand awareness is the ongoing upkeep of posting content, replying to comments, and knowing the latest social media trends. Hello, is it social media you’re looking for?

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Hubspot Marketing

FEBRUARY 7, 2024

Notice how the following brand put its keyword, “Atlanta Coffee Roaster,” on its page title: Don’t forget to keep it short. I recommend 65 characters or fewer to ensure that search engines don’t trim your title, like in this search result: Keep in mind that your brand name is part of the character count of your website’s title.

SEO 122

SEO CRM Analytics User-Generated 122

Econsultancy

MARCH 21, 2022

Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022. billion by 2026.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Search Engine Journal

MAY 17, 2022

Check out the different ways chatbots are being used today, where they're going next, and what possibilities exist for your own brand's chat strategy. The post The Future Of Chatbots: Use Cases & Opportunities You Need To Know appeared first on Search Engine Journal.

Branding 123

Branding Digital Trends 123

Search Engine Journal

JUNE 22, 2022

Deepfake technology isn't for every brand, but it could be worthwhile for your company. The post Deepfake Technology Pros & Cons For Digital Marketing appeared first on Search Engine Journal. Here are some well-executed examples.

Digital Marketing 116

Digital Marketing Marketing Marketers Branding 116

Search Engine Journal

MAY 17, 2022

Here's what you need to know with examples from various brands. Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. The post Metaverse Primer For Marketers: How We Got Here & Where We Go Next appeared first on Search Engine Journal.

eCommerce 112

eCommerce Marketing Marketers Branding 112

Marketing Insider Group

OCTOBER 16, 2021

Remember, people prefer to buy from brands they like, know, and trust. Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. Make Culture an Integral Part of Marketing.

Customer 80

Customer CMO Non-Profit Customer Journey 80

Duct Tape Marketing

DECEMBER 10, 2019

While the marketing maturity model helps you to establish and grow your own marketing assets, the marketing hourglass teaches you how to interact with customers throughout their journey with your brand. In today’s digital world, where things change quickly, the customer journey continues to grow and evolve.

Customer Journey 68

Customer Journey Customer Shoppers Shipping 68

Base.ai

AUGUST 3, 2020

The Adobe 2019 digital trends report lists customer experience as the top business opportunity of 2020. Forbes puts the cost of branding at anywhere between $1,000 and $50,000, and that’s just to get started. Some parts of branding your business will be unavoidable, such as logos or website design.

Customer 52

Customer User-Generated CMO Digital Trends 52

Search Engine Journal

JUNE 15, 2022

Running out of fresh content ideas for your retail brand? The post 11 Retail Content Marketing Trends To Inspire Your Next Campaign appeared first on Search Engine Journal. Take your cue from these perfectly executed examples on various platforms for your next campaign.

Retail 94

Retail Market Trends Content Marketing Marketing 94

Use Insider

APRIL 27, 2020

Even pre-pandemic, industry leaders were underprepared—the top 20 cosmetics and beauty brands held 90% market share in offline sales but only 14% share online (Nielsen’s “ The Future of Beauty ” Report, 2018). To get in on the growing digital trend, cosmetics and beauty players need to: Invest in digital channels.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Promotion 52

SmartBrief - Marketing

OCTOBER 16, 2023

This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. Consumers have accumulated substantial awareness and knowledge of beauty brands during the pandemic, leading to repressed demands. Recent reports from Shanghai Securities reveal a 6.1%

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. Consumers have accumulated substantial awareness and knowledge of beauty brands during the pandemic, leading to repressed demands. Recent reports from Shanghai Securities reveal a 6.1%

Retail 52

Retail eCommerce Fashion Health 52

Hubspot Marketing

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Brand Marketing. Conversion Rate Optimization (CRO) Specialist.

PR 144

PR Non-Profit Marketing Marketers 144

Hootsuite

DECEMBER 15, 2021

According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. For example, waterproof sneaker brand Vessi used a comment as an opportunity to show people that their shoes are machine washable. A strong (personal) brand.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hootsuite

AUGUST 30, 2022

That’s about 5% of all awake time, using estimates gleaned from research in our Digital Trends 2022 report. While BeReal isn’t meant for brands, it’s important to recognize when new apps enter the game and evaluate if they fit into your marketing strategy. Almost 1/3 unfollow or block brand social media accounts weekly.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. This trend varies in strength across different verticals. UK advertisers set to spend record £7.9

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Econsultancy

FEBRUARY 8, 2022

As part of these strategies, we’ve seen a huge increase in PPC and SEO work, better, faster ways of working (quicker decision making, reduced lead times on activity) and more emphasis on brand differentiation. What digital trends within pharma/biotech do you see coming to the forefront in 2022?

Customer 58

Customer Pharmaceutical Transform PR 58

Set Up

SEPTEMBER 17, 2024

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. it has become more of a challenge to sort budgets. Last year’s numbers may not be a great indicator of future success.

CMO 59

CMO Energy Whitepaper Thought Leadership 59