Hubspot Marketing

JANUARY 2, 2023

We all know "good boss energy" when we see it. If you're a leader, it's critical you demonstrate qualities related to good boss energy. If you're a leader, it's critical you demonstrate qualities related to good boss energy. What is "Good Boss Energy"? She continues, "Good Boss Energy is our Culture Code in action.

Energy 130

Energy Entertainment Management Education 130

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 134

Customer Global Marketing Customer Journey Energy 134

illumin

APRIL 22, 2025

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumptioncomparable to the carbon emissions of the airline industry. Advertising is no exception.

Digital Marketing 82

Digital Marketing Advertising Advertisers Energy 82

Sprout Social

NOVEMBER 15, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. Let Salesforce give you hope. She even mentions astrology in her posts.

Branding 86

Branding Communications Thought Leadership PR 86

Hubspot Marketing

DECEMBER 10, 2024

I dont get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. Imagine going to a dinner party, walking into the dining room, and looking at the place settings. Many people are surprised to learn that I am an introvert. Prioritize personalization.

Transform 114

Transform Logistics Energy Communications 114

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. This is a free business listing that appears in places like Google Maps and Search. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. Especially positive reviews.

User-Generated 113

User-Generated Energy SEO Place 113

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. The following strategies offer a helpful starting place. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.)

Advertising 117

Advertising Advertisers Non-Profit Real Estate 117

Businesses Grow

JANUARY 28, 2025

Many experts thought China was in a distant second place in the global A.I. placed on advanced chip sales to China. Land use and energy consumption A week before the DeepSeek revelation, Meta announced a $60 billion data center in Louisiana that would be nearly as big as Manhattan. Less energy consumption.

Energy 105

Energy Price Education Place 105

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. Do you have a large social media marketing team?

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 112

Food Energy Health Place 112

Marketing Insider Group

MAY 20, 2025

3 Strategies to Skip With so many marketing strategies to choose from, youll need to be selective about where you put your time, energy, and money. Brand awareness Unless youve got millions of dollars like large corporations, dont spend money to generate brand awareness. It will be a lot of effort for little to no return.

Energy 77

Energy Marketing Marketers SEO 77

Hubspot Marketing

JULY 30, 2024

I’ve separated and named my collections into categories that help me know why I’ve saved them in the first place, especially since I’ll be coming back to them later on when I’m creating content. My team’s favorite place to batch-work our Instagram posts is on a collaborative board on Notion. I drop the ‘hook’ (i.e.

Product 123

Product Energy Place Management 123

The Marketing Operations Leader

MARCH 25, 2025

You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Includes quarterly planning cadences, performance reviews, legal and brand approvals, and now partnerships for technology and AI adoption. ” energy. No recurring meetings, no “Will you be my mentor?”

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Buffer Marketing

FEBRUARY 18, 2025

" So, why are conferences on our radar in the first place? Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Hootsuite

JANUARY 14, 2025

Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. It also appears on your Facebook page. It’s so easy.

Analytics 113

Analytics User-Generated Social Media Marketing Management 113

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 95

Transform Gen Z Fashion Food 95

Buffer Marketing

AUGUST 6, 2024

Choose topics that show off your expertise and support the needs of your customers Like any type of marketing or branding, thought leadership is most effective when it feels thoughtful and cohesive.   When defining your unique voice, it often helps to go back to why you started your company in the first place.

Thought Leadership 115

Thought Leadership Transform PR Energy 115

AWeber

MAY 15, 2025

Look for trusted brands with fair payouts, reliable tracking, and helpful resources. The more relevant places you show up, the better your potential for commission. This lets you focus your energy on high-performing strategies. Research and Join Top Affiliate Programs Not all affiliate programs are created equal.

Affiliate Marketing 87

Affiliate Marketing Finance Energy Promotion 87

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio. When your audience is online.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

NOVEMBER 12, 2024

Once you’ve decided the problem you’re looking to solve, spend a considerable amount of energy on where you can find the audience to answer your questions. Don’t ignore the comment section: The comment section is a great place to engage in active listening. This answer can help to convert a lukewarm attendee into a brand enthusiast.

Energy 109

Energy Food Communications Place 109

Martech

APRIL 17, 2025

Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is why marketing executives care about attribution in the first place. Take branded paid search. Did bidding on that branded term cause the conversion?

Non-Profit 91

Non-Profit CMO Energy Marketing Mix 91

Martech

JANUARY 21, 2025

How does the platform present itself to brands? Emotional energy? For instance, platforms that place all responsibility on users for misuse while failing to address systemic flaws. Every platform serves someone but who, exactly? Look at its business-facing promotions. Ask yourself: What do I have to give up to use this system?

Retail 117

Retail Energy Health Promotion 117

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails.

Influencer Marketing 115

Influencer Marketing Food User-Generated Affiliate Marketing 115

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. The good news? What are my biggest strengths?

Branding 57

Branding Thought Leadership Energy Entertainment 57

Hubspot Marketing

MAY 20, 2025

And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. And emotion is (for now) a purely human concept, says Gill Hill , editor, brand voice specialist, and founder of Interrobang!? Hill agrees.

Thought Leadership 89

Thought Leadership Energy User-Generated Copywriting 89

Buffer Marketing

DECEMBER 11, 2024

The right music can make a brand feel more professional and trustworthy, or help a creator's content feel more authentic and relatable. Then, discover 15 of the best places to find music for your YouTube videos — with options for every budget. That’s where this guide comes in. Paid plans start at $6.99/month,

Price 21

Price Fashion Energy Place 21

Hubspot Marketing

FEBRUARY 4, 2025

That would be your profile picture and brand name.) The media of your Facebook Ad will depend on the format, but they all appear in the same place below your name and profile picture and above your headline and call-to-action/button. Enjoy the Ride, and thats precisely the energy this ad captures. More on that here.

Real Estate 110

Real Estate Logistics Energy Retail 110

SocialPilot

FEBRUARY 2, 2025

Match Their Energy If someone has used a super excited tone to share their experience, dont hold back yourself! Add A Little Personality Let your brands personality shine through! If youre a high-energy fitness studio, let that pep come across in your reply with this tone: “ Woohoo! Responding to them the right way?

Energy 102

Energy Management Customer loyalty Customer 102

Marketing Insider Group

MARCH 24, 2025

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. However, social media is not the best place for long-form text contentif you have a lot of text to share, its best to do so on your businesss blog.

User-Generated 74

User-Generated Energy Promotion Place 74

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Animalz blog

APRIL 9, 2025

Just testing for tone can be 5-10 steps: identifying a tone archetype, calibrating sample prompts, A/B testing output, refining for audience expectations, adjusting for brand nuances, and so on. The cost of failure is wasted time the time you were meant to have saved with the workflow in the first place. Does the tone match our brand?

Transform 93

Transform Thought Leadership Shipping User-Generated 93

Hubspot Marketing

DECEMBER 12, 2022

After all, no one wants to dedicate their time, energy, or budget into something with little return. Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. Increase brand awareness. Improve brand image.

Branding 141

Branding Key Performance Indicator Energy User-Generated 141

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Customer 144

Customer Branding Shoppers Customer loyalty 144

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Instagram Video. In short, users are engaged.

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start.

Finance 360

Finance Copywriting Health User-Generated 360

Buffer Marketing

OCTOBER 24, 2024

An example: Brand designer and content creator, Sandra K. It takes far less mental energy. For example, we repurposed our long-form article about brands using Threads well into an Instagram carousel. Here are the guidelines for all major social networks. Imagine how quick it would be to create similar posts.

Management 117

Management Social Media Marketing Energy Analytics 117

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Management 139

Management Branding Energy User-Generated 139