Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Bannerflow

MAY 30, 2023

These trends not only reflect the spirit of the times but also offer unique opportunities to create engaging user experiences. Motion Graphics: Breathing Life into Brands with Animation: In 2023, motion graphics have taken the design world by storm.

Branding 52

Branding User-Generated Energy Product 52

Hubspot Marketing

NOVEMBER 13, 2023

“If you're working with a tight budget, make sure that you have clear measurable KPIs and stop yourself from thinking of ways to grow the product from a paid perspective outside of the budget you have to spend,” says Dréa Hudson, Head of New Media Growth at HubSpot. You can also leverage HubSpot’s Branding Kit that contains free templates.

User-Generated 116

User-Generated Energy Promotion Advertising 116

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers.

Finance 360

Finance Copywriting Health User-Generated 360

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Those same benefits also deliver great value for brands that are dedicated to building strong first-party data strategies.

Branding 111

Branding User-Generated Shoppers Law 111

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO User-Generated Energy Health 145

Search Engine Land

SEPTEMBER 15, 2023

You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Reflects your brand’s mission, vision, core values and unique value proposition. Many CMS platforms come with built-in templates that can be customized with your brand logo and colors.

Personalized Marketing 139

Personalized Marketing Marketing Marketers Energy 139

Martech

MARCH 6, 2024

BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. While DMARC authenticates email senders, BIMI adds a visual dimension — typically a brand logo — to further enhance sender verification. Traditional methods weren’t effective.

Energy 104

Energy Non-Profit Real Estate Health 104

Jeff Bullas

FEBRUARY 13, 2023

billion global internet users, and over 2.8 billion active social media users (related: marketing statistics ). Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Hubspot Marketing

APRIL 2, 2024

Without it, you can't cater to the majority of internet users, and are likely missing out on traffic and leads for your business as a result. Buttons and hyperlinks should be at least 48 pixels wide and 48 pixels tall to ensure all users can click them. So how do you create an effective mobile experience?

Energy 98

Energy User-Generated B2C eBook 98

Sprout Social

MARCH 30, 2023

The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy.

Energy 112

Energy User-Generated PR Shipping 112

Sprout Social

JULY 21, 2022

Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. Users can like, share, comment on posts and follow other users and businesses. How brands can use social networking sites: Post, share and respond to audience content.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Kevin Indig

MAY 29, 2023

SEOmonitor's Product specialists will be there to help you in crafting the best pitch possible. I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. Generative AI results are much more expensive than classic web results.

User-Generated 139

User-Generated Retail Non-Profit Price 139

Animalz blog

MARCH 8, 2023

The Quality Cliff All content has a minimum quality threshold that needs to be surpassed in order to generate any results. Take SEO content: if you fail to meet the basic search intent, you can expect to join the 91% of content that generates no visitors. For this topic, what is the minimum effort required to generate any results?

Energy 85

Energy User-Generated SEO Content Marketing 85

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Energy 143

Energy User-Generated Influencer Marketing Fashion 143

Rock Content

JULY 15, 2023

How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? When a brand is recognized as an authority, it means a good amount of people go after it for reliable and trustworthy information on a determined topic. We are talking, of course, about user-made content.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Buffer Marketing

APRIL 11, 2024

  Unlike software, your staff, board members, interns, and volunteers have finite attention, energy, and emotion. You risk asking for too much time from your talented, generous people, who may eventually switch off their “yes” in favor of a less demanding role. Crankiness. They automate repetitive tasks.

Energy 113

Energy Marketing Marketers Direct Mail 113

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. We can break the lead generation process into two parts.

B2C 141

B2C User-Generated Energy Promotion 141

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

User-Generated 121

User-Generated Marketing Marketers Customer loyalty 121

Search Engine Land

SEPTEMBER 11, 2023

So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market. These tasks can consume your precious time and energy, which you could use for other important aspects of your business like customer service and sales. So what do you do?

SEO 143

SEO User-Generated Energy Promotion 143

Sprout Social

OCTOBER 31, 2023

Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. AI writing prompts are a form of interaction between a user and an AI tool that enables the model to generate the desired result. What are AI writing prompts?

User-Generated 93

User-Generated Copywriting Influencer Marketing Energy 93

Hubspot Marketing

OCTOBER 17, 2022

Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. You didn't even know there was a big game.". Kung Fu Tea.

Gen Z 112

Gen Z Entertainment User-Generated Energy 112

Use Insider

FEBRUARY 29, 2024

What is generative AI in marketing? Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. This saves hours of manual labor, reduces guesswork, and enhances team productivity, independence, efficiency, and speed.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

User-Generated 96

User-Generated Social Media Marketing eCommerce Communications 96

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray.

Millennials 217

Millennials Whitepaper Transform Gen Z 217

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting. Let me give you an example.

eCommerce 141

eCommerce Retail User-Generated Pharmaceutical 141

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Hubspot Marketing

MAY 30, 2023

Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos. Tools like HubSpot’s content assistant can help marketers automate the blog writing process, saving time while still generating high-quality and helpful content for audiences.

Real Estate 103

Real Estate Manufacturing Transform Finance 103

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. That figure doesn’t account for the massive spending on ad production.

Video Marketing 106

Video Marketing Advertising Advertisers Entertainment 106

Search Engine Land

FEBRUARY 23, 2023

AI generates broad global keywords – but not specific keywords AI has helped accelerate the process of identifying global keywords, according to Michael Bonfils , global managing director of digital marketing agency SEM International. But whether that continues to be the case remains to be seen.

SEO 113

SEO User-Generated Energy Performance Marketing 113

Buffer Marketing

SEPTEMBER 22, 2022

Content batching is a productivity and planning technique that can help you improve the creation process for you and your business. Benefits of content batching The main goal of content batching is to help you stay ahead of the curve so you can focus your energy on other areas of your business.

Logistics 98

Logistics Energy Analytics Food 98

Buffer Marketing

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Gen Z 116

Gen Z User-Generated Energy Branding 116

Lynton Web

NOVEMBER 13, 2023

That's the magic of event marketing — it creates an immersive experience that not only sticks with attendees long after it's over but also builds a community around your brand. Increase Awareness: It is a powerful method to enhance brand and product awareness, effectively bringing your story to life in front of an audience.

Event Marketing 59

Event Marketing Marketing Marketers Energy 59

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. 55% of TikTok users bought something after seeing the brand on the app. As of June 2022, YouTube Shorts topped 5 billion monthly active users. Having surpassed one billion monthly active users , the platform continues to deserve attention.

User-Generated 110

User-Generated Energy Management Entertainment 110

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Not every brand is a world-famous soft drink, however. Fortunately, there are many entry points for brands to tap into the highly-engaged gaming community.

Advertising 99

Advertising Advertisers Marketing Marketers 99