Sprout Social

DECEMBER 30, 2024

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. This approach helps the brand stand out and showcases what makes them different.

Branding 84

Branding Transform Finance User-Generated 84

Martech

AUGUST 21, 2024

Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs. If your brand were a real human, it would be time to consult a shrink. Focus: External effectiveness, making money.

Customer 112

Customer Transform Logistics Finance 112

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 122

Finance Customer loyalty Entertainment Price 122

Martech

MARCH 3, 2025

Finance teams have lost confidence in marketing-driven revenue forecasts. The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy.

Transform 124

Transform Finance Marketers Marketing 124

Hubspot Marketing

DECEMBER 10, 2024

Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. Its fair to say that SEO has helped this brand reach qualified traffic. Any piece of content that you publish on your website should feel totally authentic to your brand.

SEO 126

SEO Gen Z Finance Transform 126

Hubspot Marketing

SEPTEMBER 16, 2024

And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more. Of course you would! Know the problems.

Gen Z 112

Gen Z Finance Marketers Marketing 112

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. Cross-functional collaboration continues to improve, particularly with finance and human resources departments in brand-building initiatives. in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. Now more than ever, consumers increasingly desire emotional connections from brands. Customers also get to feel more engaged with the brand from the get-go.

Customer 125

Customer Transform Retail Finance 125

Martech

JANUARY 22, 2025

How can your brand harness SoLoMo? ” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. By blending social reach with local authenticity and optimized mobile content, companies create events that people want to attend and your brand can, too.

Event Marketing 113

Event Marketing Finance Customer loyalty Marketers 113

Martech

NOVEMBER 13, 2024

to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts. The 2023 quantitative study surveyed investment analysts across the U.K. and the U.S.

Transform 134

Transform Marketers Marketing Customer Acquisition 134

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. 81% of consumers need to trust a brand to consider buying. The primary function of a community manager is to build rapport, trust, and community with a brand's audience. Why do you even need one?

Management 119

Management Finance Communications Entertainment 119

Martech

FEBRUARY 10, 2025

Decentralized finance (DeFi): Financial services that operate on blockchain technology, allowing users to engage in lending, borrowing, and trading without traditional intermediaries. How marketers use Web3 technologies Community building: Marketers leverage Web3 to create and nurture communities around their brands. Processing.

Transform 125

Transform Finance User-Generated Marketers 125

Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 108

PR Finance Fashion Food 108

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 80

Branding Fashion Transform Food 80

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. “Accurate, in-depth content establishes us as a reliable and respected brand.

SEO 100

SEO Finance User-Generated Food 100

Martech

APRIL 7, 2025

It’s the entirety of brand plus demand. Short-term demand capture effects are simpler than long-term brand investments because they’re closer to revenue and provide data for reporting your leadership team wants. Executives demand we prove ROI for every marketing program, tactic and strategy a brand uses.

Customer Acquisition 119

Customer Acquisition Finance Marketers Marketing 119

Sprout Social

MAY 20, 2025

FinTok is shaping how consumers and industry insiders think about finances, spending and saving. Its changing how financial services brands approach social media and TikTok marketing in particular, moving the industry to a social-first strategy. One of my successful brand partnerships was with Fidelity , he said. What is FinTok?

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. I know that brand is making a comeback in B2B after years of demand generation. Brand and reputation are central. That would be bad.

Transform 109

Transform Finance Marketers Marketing 109

Sprout Social

APRIL 15, 2025

For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible. Were lucky.

Finance 78

Finance Law Education Entertainment 78

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They pay $50 – $200 depending on the nature of your contribution.

Finance 360

Finance Copywriting Health User-Generated 360

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 68

Gen Z Branding Fashion Retail 68

Martech

MARCH 12, 2025

brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year. With finance teams scrutinizing every marketing dollar, these amplification strategies allow you to maintain visibility without dramatically increasing spend. Leading U.S.

Transform 113

Transform Finance Marketers Marketing 113

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Focusing on building a knowledge graph for the brand by using structured data.

SEO 113

SEO Logistics User-Generated Finance 113

illumin

NOVEMBER 19, 2024

Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. To get twenty-somethings on board, retailers need to focus on quality products and easy-to-use financing options like Afterpay and Klarna.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hubspot Marketing

OCTOBER 29, 2024

This approach helps maintain brand visibility throughout the longer B2B sales cycle.” Each page had its own set of statistics, examples, and testimonials specific to that sector — whether it was healthcare, finance, or logistics — and each vertical got a narrative that showed an understanding of their unique challenges and priorities.”

eCommerce 121

eCommerce B2C Manufacturing Retail 121

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.    Partner with a local business for a co-branded promotion.   The result was always disappointing.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketers 115

Hubspot Marketing

JANUARY 8, 2025

Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Finance team: Track historical forecasts and spending patterns and enforce budgets across the organization.

Social Media Marketing 126

Social Media Marketing CMO Finance Health 126

Martech

APRIL 3, 2025

While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. When setting up brand awareness campaigns, clearly define your messaging and targeting. The algorithm may also be unaware of quirks in your target audience or brand.

User-Generated 112

User-Generated Customer Journey Finance CRM 112

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. I know that brand is making a comeback in B2B after years of demand generation. Brand and reputation are central. That would be bad.

Transform 99

Transform Finance Marketers Marketing 99

Power Digital Marketing

MAY 6, 2025

Interest Rates: The Impact on Financing and Customer Demand Rising interest rates are another significant concern for home services businesses, especially for those who rely on financing options or customers who finance larger projects like home remodeling or HVAC installations.

Finance 52

Finance Price Real Estate Energy 52

Litmus

AUGUST 14, 2024

Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. It all starts with permission Permission is a roundabout way of saying that the subscriber has already seen some value from your content and brand. Or even more simply: there’s something you have that they want.

B2C 99

B2C Finance Fashion Customer Journey 99

Martech

MAY 16, 2025

That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. But unless you have your brand voice or some opinion on it or make it distinct, you’re not going to gain much value from a search perspective.”

Real Estate 86

Real Estate Finance Copywriting Health 86

The Marketing Operations Leader

MARCH 25, 2025

You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget. Interested in reaching over 5,000 marketing leaders and operations professionals?

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. There are four new capabilities: Account Profile Explorer.

Transform 116

Transform B2C Manufacturing Finance 116

Martech

APRIL 3, 2025

Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth. Marketings obsession with short-term wins has created a dangerous cycle. The result?

Customer Acquisition 90

Customer Acquisition Transform Customer Journey Finance 90

AWeber

MAY 15, 2025

For instance, if youre into personal finance, you might promote budgeting apps or investment services. Look for trusted brands with fair payouts, reliable tracking, and helpful resources. A focused niche helps you build trust and authority, making your recommendations more effective when you do affiliate marketing.

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Easy, right? You got them on your website, they're sure to buy now!

Price 102

Price User-Generated Finance eCommerce 102