Sprout Social

DECEMBER 30, 2024

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. This approach helps the brand stand out and showcases what makes them different.

Branding 85

Branding Transform Finance User-Generated 85

Martech

OCTOBER 2, 2024

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Branding 75

Branding Millennials Finance CMO 75

Martech

AUGUST 21, 2024

Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs. If your brand were a real human, it would be time to consult a shrink. Focus: External effectiveness, making money.

Customer 111

Customer Transform Logistics Finance 111

Hubspot Marketing

DECEMBER 10, 2024

Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. Its fair to say that SEO has helped this brand reach qualified traffic. Any piece of content that you publish on your website should feel totally authentic to your brand.

SEO 130

SEO Gen Z Finance User-Generated 130

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 121

Finance Customer loyalty Entertainment Price 121

Martech

MARCH 3, 2025

Finance teams have lost confidence in marketing-driven revenue forecasts. The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy.

Transform 123

Transform Finance Marketing Marketers 123

Hubspot Marketing

SEPTEMBER 16, 2024

And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more. Of course you would! Know the problems.

Gen Z 112

Gen Z Finance Marketing Marketers 112

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. Cross-functional collaboration continues to improve, particularly with finance and human resources departments in brand-building initiatives. in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. 81% of consumers need to trust a brand to consider buying. The primary function of a community manager is to build rapport, trust, and community with a brand's audience. Why do you even need one?

Management 123

Management Finance Communications Entertainment 123

Martech

JANUARY 22, 2025

How can your brand harness SoLoMo? ” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. By blending social reach with local authenticity and optimized mobile content, companies create events that people want to attend and your brand can, too.

Event Marketing 112

Event Marketing Finance Customer loyalty Marketing 112

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. Now more than ever, consumers increasingly desire emotional connections from brands. Customers also get to feel more engaged with the brand from the get-go.

Customer 123

Customer Transform Retail Finance 123

Martech

NOVEMBER 13, 2024

to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts. The 2023 quantitative study surveyed investment analysts across the U.K. and the U.S.

Transform 133

Transform Marketing Marketers Customer Acquisition 133

Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 108

PR Finance Fashion Food 108

Martech

FEBRUARY 10, 2025

Decentralized finance (DeFi): Financial services that operate on blockchain technology, allowing users to engage in lending, borrowing, and trading without traditional intermediaries. How marketers use Web3 technologies Community building: Marketers leverage Web3 to create and nurture communities around their brands. Processing.

Transform 124

Transform Finance User-Generated Marketing 124

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 82

Branding Fashion Transform Food 82

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Martech

SEPTEMBER 4, 2024

We have an average level of brand awareness and an average level of share voice in the marketplace. Owned content: Webinars and case studies played a key role in driving MQLs to SQLs, especially in the technology and finance industries. ChatGPT generated fake user data for my simulation.

Marketing Strategy 120

Marketing Strategy Whitepaper Finance User-Generated 120

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. “Accurate, in-depth content establishes us as a reliable and respected brand.

SEO 102

SEO Finance User-Generated Food 102

Martech

APRIL 7, 2025

It’s the entirety of brand plus demand. Short-term demand capture effects are simpler than long-term brand investments because they’re closer to revenue and provide data for reporting your leadership team wants. Executives demand we prove ROI for every marketing program, tactic and strategy a brand uses.

Customer Acquisition 118

Customer Acquisition Marketing Marketers Finance 118

Sprout Social

APRIL 15, 2025

For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible. Were lucky.

Finance 80

Finance Law Education Entertainment 80

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. I know that brand is making a comeback in B2B after years of demand generation. Brand and reputation are central. That would be bad.

Transform 108

Transform Finance Marketing Marketers 108

Hubspot Marketing

JUNE 6, 2025

Folks in finance, science, tech, consulting, and, of course, marketing, can benefit from using this iteration of AI as a research assistant. finance, health, news, and beyond), but also toward those who want a “personal consultant” that’s akin to a concierge. What is deep research useful for? But things got more specific.

Content Marketing 102

Content Marketing User-Generated Finance Marketing 102

Hubspot Marketing

JANUARY 3, 2025

If youre an image creation platform like Canva or an ad agency that helps brands do Instagram giveaways, you could create a free AI Instagram giveaway template generator using something like OpenAIs DALL-E model or Midjourney. For example, if youre a personal finance app, maybe its a compound interest calculator.

Finance 126

Finance Marketing Marketers Promotion 126

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 70

Gen Z Branding Fashion Retail 70

The CMO Survey

JUNE 16, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They pay $50 – $200 depending on the nature of your contribution.

Copywriting 360

Copywriting Finance Health User-Generated 360

Hubspot Marketing

OCTOBER 29, 2024

This approach helps maintain brand visibility throughout the longer B2B sales cycle.” Each page had its own set of statistics, examples, and testimonials specific to that sector — whether it was healthcare, finance, or logistics — and each vertical got a narrative that showed an understanding of their unique challenges and priorities.”

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Martech

MARCH 12, 2025

brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year. With finance teams scrutinizing every marketing dollar, these amplification strategies allow you to maintain visibility without dramatically increasing spend. Leading U.S.

Transform 112

Transform Finance Marketing Marketers 112

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Focusing on building a knowledge graph for the brand by using structured data.

SEO 112

SEO Logistics User-Generated Finance 112

Hubspot Marketing

JANUARY 8, 2025

Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Finance team: Track historical forecasts and spending patterns and enforce budgets across the organization.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

illumin

NOVEMBER 19, 2024

Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. To get twenty-somethings on board, retailers need to focus on quality products and easy-to-use financing options like Afterpay and Klarna.

Shoppers 105

Shoppers Gen Z Retail Finance 105

The CMO Survey

MAY 9, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Litmus

AUGUST 14, 2024

Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. It all starts with permission Permission is a roundabout way of saying that the subscriber has already seen some value from your content and brand. Or even more simply: there’s something you have that they want.

B2C 103

B2C Finance Fashion Customer Journey 103

Sprout Social

MAY 20, 2025

FinTok is shaping how consumers and industry insiders think about finances, spending and saving. Its changing how financial services brands approach social media and TikTok marketing in particular, moving the industry to a social-first strategy. One of my successful brand partnerships was with Fidelity , he said. What is FinTok?

Gen Z 82

Gen Z Finance User-Generated Millennials 82

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.    Partner with a local business for a co-branded promotion.   The result was always disappointing.

Whitepaper 115

Whitepaper Thought Leadership Marketing Marketers 115

Martech

APRIL 3, 2025

While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. When setting up brand awareness campaigns, clearly define your messaging and targeting. The algorithm may also be unaware of quirks in your target audience or brand.

User-Generated 110

User-Generated Customer Journey Finance CRM 110

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. I know that brand is making a comeback in B2B after years of demand generation. Brand and reputation are central. That would be bad.

Transform 98

Transform Finance Marketing Marketers 98