Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand. in the public eye) or a well-known brand.

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. And more people began chiming in.

Branding 139

Branding Transform Gen Z Entertainment 139

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. Keep this in mind as you review the information and see how that is applicable to your brand. However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Welcome Software

JANUARY 27, 2025

However, some B2B companies like manufacturers, distributors, and wholesalers still struggle to implement a customer-centric search experience in the age of AI. The b2b site search conundrum Manufacturers, distributors, and wholesalers definitely have unique challenges to getting ecommerce search right.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 140

Retail Gen Z Fashion Millennials 140

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. We’re a manufacturing company; technically, we build tools,” Marketing Associate Aaron Flick said. “On Our #wahlcutoftheday is from @andyauthentic.

Manufacturing 107

Manufacturing Millennials User-Generated Analytics 107

Hubspot Marketing

APRIL 5, 2024

More importantly, should your brand give it a try? Here‘s what I’ve found: What is TikTok Live Shopping Why should brands experiment with TikTok Live Shopping? TikTok live shopping allows brands to showcase and sell products in real time during live streams on the platform. Why should brands experiment with TikTok Live Shopping?

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. In addition, content that they share will enjoy eight times more engagement than content that you share on your official brand channels. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Search Engine Land

MAY 16, 2023

Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. Overall, 77% of respondents said they specifically seek out websites with reviews – and this number was even higher for Gen Z (87%) and millennials (81%). By the numbers. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). About the survey.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Marketing Insider Group

NOVEMBER 20, 2019

Activating your employees to tell your brand story. That means that if you have a potential employee who’s a Baby Boomer and you manufacture boho fashions, don’t rule them out. And, if they’re skilled at communicating to millennials, they might become your best PR people. Align with your brand guidelines. It’s a win-win.

Transform 111

Transform Fashion Manufacturing Millennials 111

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions. The question for brands is, what do you broadcast when you go live?

Customer 111

Customer Gen Z Manufacturing Energy 111

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 140

Customer Gen Z User-Generated Health 140

Hubspot Marketing

MAY 12, 2025

Get the full rundown of which brand moments made the cut below. 1 in 4 ( 25% ) marketers are currently exploring creating content that reflects their brands values. Over 70% of marketers plan to target Millennials in 2025. Source Source Now, enter: the bad I mentioned above.

Gen Z 56

Gen Z Fashion User-Generated Digital Marketing 56

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketers 133

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Take a look at the data and the numbers. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

APRIL 15, 2022

B2C marketers seek buy-in from individual consumers while B2B marketers engage with decision-making teams’ brands. These tactics can help marketers increase customer lifetime value and overall brand loyalty by speaking more effectively to their needs. This helps brands craft better customer experiences and reduce churn.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. This last one is a biggie. They expect to do business through digital channels. They expect to buy for their companies on their mobile phones.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketers 133

SocialPilot

FEBRUARY 10, 2025

With these solutions, agencies can offer branded review management services without developing the technology themselves. People are more likely to buy from brands that have offered positive experiences in the past, even if it is for complete strangers. Thats where white-label review management software comes in. 66% of U.S.

Management 59

Management Branding Manufacturing Millennials 59

Sprout Social

OCTOBER 11, 2018

Meaning Snapchat is a great place to engage with one of the most sought-after market segments in the world—millennial women. Putting your brand in front of them not only drives engagement now, but you’re creating a brand loyalty with the generation that will soon hold the majority of the world’s wealth.

User-Generated 111

User-Generated Manufacturing Millennials Fashion 111

Girl Power Marketing

AUGUST 9, 2021

Emerging Brands Challenge the Stalwarts. While disruption is often the goal with emerging brands, many are satisfied with simply carving a niche for themselves. Regardless of their end goals, emerging brands will continue to challenge legacy CPG brands. Increased Private Labeling. Omni-Channel Shopping.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

DIY Marketers

MAY 15, 2022

MillennialTalk focuses on discussing the latest trends with millennials. CXChat helps brands to grow by providing customer experience strategies and tips. Hosted by @MordyOberstein , the head of branding @Wix. USAMfgHour focuses on the manufacturing industry. It covers blogging, social media, and web design tips.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Entertainment 52

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Welcome Software

AUGUST 30, 2022

More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. Millennials now make up more than 50% of B2B buyers and 44% of Millennials who are involved in the buying process are sole decision makers.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. Millennials now make up more than 50% of B2B buyers and 44% of Millennials who are involved in the buying process are sole decision makers. Take aways.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Sprout Social

APRIL 6, 2023

While others are built for customer care and marketing-specific brands. Chatbot marketing also helps brands and customers engage more closely by: Sharing quick answers regarding discounts, or a product or service. Identify who your audience is, how they interact with your brand and how you are going to measure success.

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique?

Retail 52

Retail Gen Z Marketers Marketing 52

Set Up

JULY 11, 2023

Understanding ingredients, claims, origin, manufacturing practices, and things like business policies have become much more important. Brands need to be prepared to pull back the curtain and answer direct questions, or be called out when they don’t or won’t. The brands you use are a clear method of self expression.

Health 40

Health Gen Z Manufacturing Millennials 40

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations. 70% of millennials are frustrated with brands sending irrelevant emails.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

SocialPilot

FEBRUARY 10, 2025

With these solutions, agencies can offer branded review management services without developing the technology themselves. People are more likely to buy from brands that have offered positive experiences in the past, even if it is for complete strangers. Thats where white-label review management software comes in. 66% of U.S.

Management 52

Management Branding Manufacturing Millennials 52

Duct Tape Marketing

AUGUST 23, 2018

Then, when you study them, now you start to see things that you can steal from them, and I call it ‘Stealing genius’ That’s the technique that I use, and you go study ideas from them, and you bring it back into your world, and it’s brand new. It wasn’t dad who taught me this. Steve Miller: Yeah.

Manufacturing 37

Manufacturing Whitepaper Price Entertainment 37

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. This is big for brands vying for the attention of younger consumers. This is a grand opportunity for brands to capitalize on these emerging trends. Increased brand loyalty. Social commerce.

Gen Z 144

Gen Z Branding Millennials User-Generated 144

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Neil Patel

NOVEMBER 26, 2019

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. If you want to buy a brand new iPhone, expect to drop $699 for the lowest model. They also let other manufacturers use their operating system for their phones. That’s a ridiculously high percentage.

eCommerce 145

eCommerce Gen Z Manufacturing Millennials 145