Martech

AUGUST 5, 2024

Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity.

Product 128

Product User-Generated Price Entertainment 128

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. What is a social media marketing strategy?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Fill out this form to learn more about The Marketing Operations Leader sponsorships.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Sprout Social

SEPTEMBER 24, 2024

What is an influencer marketing strategy template? An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Why is a roadmap important?

Influencer Marketing 100

Influencer Marketing Marketing Strategy Marketers Marketing 100

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Marketing Insider Group

OCTOBER 21, 2024

Is it any wonder that it’s so challenging to get your brand the recognition it deserves? And one of the most effective ways to boost your online branding is by updating your marketing processes. After all, the way consumers interact with brands keeps evolving. Are they still “on brand”? The Top XYZ for 2024”.)

Marketing Strategy 123

Marketing Strategy Marketers Marketing Influencer Marketing 123

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding 128

Branding SEO User-Generated Price 128

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Vertical Response

OCTOBER 6, 2024

The sheer volume of transactions highlights the immense potential for brands to capitalize on this shopping frenzy. Enter email marketing. This means that with a well-crafted email strategy, brands can tap into a highly engaged audience ready to take advantage of Black Friday deals.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Sounds too good to be true?

Branding 123

Branding Gen Z Energy Shoppers 123

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .”

Marketing Strategy 81

Marketing Strategy Whitepaper Thought Leadership SEO 81

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 106

Product Marketing Product Management Marketers 106

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image?

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. 23B cybersecurity brands like Wiz do it.

Marketing Strategy 105

Marketing Strategy Marketers Marketing Fashion 105

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 107

Branding Health Transform Analytics 107

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. You establish your brand as a thought leader in the space. Think about it. Thought leadership.

Marketing Strategy 103

Marketing Strategy Thought Leadership Marketers Marketing 103

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. The most successful strategies strike a balance between your business objectives and the behaviors of your audience. But half of all users also interact with brands there at least once per day.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 115

Branding User-Generated PR Law 115

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Customer communities represent the highest level of emotional brand connection.

Branding 109

Branding Food Education Advertising 109

Hubspot Marketing

MARCH 17, 2025

As an inclusive marketing strategist who's analyzed countless marketing campaigns, Ive noticed that brands that embrace inclusion in their email marketing ultimately attract, convert, and maintain even more subscribers. 5 Inclusive Email Marketing Strategies 1. 5 Inclusive Email Marketing Strategies 1.

Email Marketing 98

Email Marketing Marketing Strategy Law Communications 98

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 110

Branding Finance Fashion Health 110

SmartBrief - Marketing

NOVEMBER 11, 2024

Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers or employees. Marketing, at its best, can help bridge these deep divides.

Promotion 111

Promotion Branding Health Communications 111

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Branding 102

Branding Customer Shoppers Food 102

Marketing Insider Group

MARCH 18, 2025

A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count. Quick takeaways Know Your Goals Sales, leads, or brand awareness? g Sell products? Increase brand awareness? Facebook & Instagram Ads Great for brand awareness and engagement. Generate leads?g

Marketing Strategy 106

Marketing Strategy User-Generated Law Health 106

Hubspot Marketing

MAY 20, 2025

Growth is the mandate for brands each year. Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. So, I wanted to share how role model companies have created strategies that win. Inclusive Marketing Strategies from Top Brands 1.

Marketing Strategy 79

Marketing Strategy Food Marketers Marketing 79

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. How to win: Package self-care products in “ treat yourself “ bundles : candles, skincare, cozy robes – you name it. Want to stand out?

Branding 106

Branding Shoppers Promotion Product 106

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Branding 86

Branding Gen Z Pharmaceutical Health 86

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Creators can also easily find products and brands to promote.

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. A strong story will always outweigh high production value.

Branding 114

Branding B2C Advertising Advertisers 114

Duct Tape Marketing

MAY 7, 2025

Keith has helped launch over six companies and raised more than $34 million in product funding. In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. This is John Jantsch.

Marketing Strategy 69

Marketing Strategy Marketers Marketing Customer Journey 69

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 92

Gen Z Branding Retail Education 92

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Search Engine Land

AUGUST 14, 2024

Among the advantages of a well-oiled AI setup are: Improved productivity. Marketing strategy. Your ads and landing pages should use the same language and design principles as your sales emails, pitch decks and other marketing materials. How will your product or service help them? Lower risk of error. Sales process.

Advertisers 116

Advertisers Advertising Branding CRM 116

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107