Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). But how does a brand get involved in consumer communities?

Branding 110

Branding Food Education Advertising 110

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Dig deeper: How AI can revolutionize creative impact measurement But the Brand Report simplifies things dramatically. The Brand Report solves a major pain point for brand advertisers.

Advertisers 115

Advertisers Advertising Key Performance Indicator Branding 115

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial.

Branding 128

Branding Communications Management Social Media Marketing 128

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Martech

SEPTEMBER 27, 2024

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. The impact of brand safety on ROAS is profound. This is especially useful in the fast-paced, trend-driven world of social media.

Advertisers 129

Advertisers Advertising Branding User-Generated 129

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Brand values that resonate with this audience include topics such as mental health, social and environmental causes, diversity and inclusion, and ethical labor practices. Build a Brand Community Gen Z seeks connection and belonging, even in business.

Gen Z 282

Gen Z Millennials B2C Communications 282

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 123

Branding Gen Z Energy Shoppers 123

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. It also addressed video engagement and budget trends. How should marketers respond?

Branding 120

Branding User-Generated Place Product 120

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 127

Branding Advertising Advertisers Retail 127

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 108

Communications Branding Shoppers Fashion 108

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 126

Gen Z Branding Millennials Entertainment 126

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. Processing.

Branding 106

Branding PR CMO Brand Management 106

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 125

Branding B2C Management Product 125

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 107

Branding Finance Fashion Health 107

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 113

Branding Tentpole Entertainment Transform 113

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Your employees are some of your most valuable brand ambassadors.

Influencer Marketing 232

Influencer Marketing Thought Leadership B2C Transform 232

Sprout Social

MAY 21, 2025

This time, were putting the spotlight on brands celebrating major milestones. Milestone campaigns are some of our favorites because they offer brands an opportunity to highlight their unique culture, history and customers. In honor of Microsofts 50-year anniversary, the brand celebrated on social by getting back to their roots.

Branding 89

Branding Transform User-Generated Education 89

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending.

Gen Z 89

Gen Z Branding Millennials Advertising 89

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Reddit is a popular place for real information. Users might see your post, comment in their news feed or find you in a specific subreddit.

Branding 84

Branding Gen Z Pharmaceutical Health 84

Trade Press Services Newsletter

MAY 1, 2025

Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Hubspot Marketing

JUNE 9, 2025

I hear this constantly from marketing leaders who've experimented with AI tools only to get results that feel generic or off-brand. Checking everything for brand voice and compliance alignment. One hack I use is having an AI tool derive a brand style guide from existing content. The problem? Insert prompt. Receive output.

Management 85

Management CMO Branding Transform 85

Trade Press Services Newsletter

NOVEMBER 7, 2024

” A recent study by the John Templeton Foundation revealed that the workplace is the least likely place to find widespread gratitude. Benefits with Clients and Other Stakeholders Showing gratitude is more than just a polite gesture; it’s a powerful tool that can foster satisfaction, loyalty, and a positive brand reputation.

Branding 269

Branding Place Product Customer 269

Trade Press Services Newsletter

JANUARY 9, 2025

Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 60

Branding Transform Food Education 60

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management 138

Management User-Generated Key Performance Indicator Transform 138

Martech

OCTOBER 8, 2024

Sales teams are unimpressed by marketing leads; marketing has little insight into what sales is doing; sales is more interested in getting a signature on the dotted line than polishing brand reputation. Dig deeper: Pipeline360 on “branded demand” Email: Business email address Sign me up! Processing.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. This positions your brand as a trusted resource that understands and anticipates consumer needs.

Analytics 123

Analytics Marketing Mix Customer Journey Education 123

Martech

NOVEMBER 20, 2024

However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines.

Content Marketing 119

Content Marketing Marketers Marketing Place 119

Hootsuite

MAY 28, 2025

It can be tricky to understand whats the best option for your brand. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

Businesses Grow

JANUARY 6, 2025

The critical importance of personal brand When ChatGPT first hit the scene, I called tech analyst Shelly Palmer to get his view. ” It’s his personal brand. He cannot be replaced by AI because of his powerful personal brand. It’s not too late for you to start this personal branding journey.

Transform 129

Transform Traditional Marketing Education Branding 129

Martech

OCTOBER 28, 2024

Really Good Emails is a great place to get inspired by newsletter formats, nurture emails and so much more that’s working well in B2B. You might make it humorous (if it suits your brand), intriguing or simply descriptive. Avoid text in images Avoid placing text directly within images — especially if many of your recipients use Outlook.

Marketing Automation Platform 135

Marketing Automation Platform Place Branding Customer 135

Martech

OCTOBER 29, 2024

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

Customer 125

Customer Customer loyalty Customer Journey Analytics 125