Martech

JULY 23, 2024

Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure your email always goes through. The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. Why are the rules getting tougher?

Price 124

Price Email Marketing eCommerce Place 124

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. The leading tools can help you answer questions like: What were our top posts on TikTok this year?

Analytics 114

Analytics Price PR Management 114

Hootsuite

MAY 28, 2025

Feature sets, complexity, and pricing vary. It can be tricky to understand whats the best option for your brand. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management.

Influencer Marketing 107

Influencer Marketing Affiliate Marketing CRM Marketers 107

Buffer Marketing

DECEMBER 11, 2024

The right music can make a brand feel more professional and trustworthy, or help a creator's content feel more authentic and relatable. Then, discover 15 of the best places to find music for your YouTube videos — with options for every budget. That’s where this guide comes in.

Price 21

Price Fashion Energy Place 21

SocialPilot

APRIL 3, 2025

With ReviewTrackers, businesses can collect, syndicate, and manage their online reviews and gain meaningful insights into their current brand reputation and customer behavior. Are you looking to streamline review management and grow your brand’s reputation across all locations? Jimit Bagadiya Apr 3, 2025 3 Mins. out of 5 Yext 4.5

Price 54

Price Non-Profit User-Generated Analytics 54

Hubspot Marketing

APRIL 25, 2024

In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " The truth ," Melina Palmer said, " is that pricing isn’t really about the price.

Price 136

Price Promotion Market Research Product 136

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 120

eCommerce Transform CRM Price 120

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Easy, right? You got them on your website, they're sure to buy now!

Price 106

Price User-Generated Finance eCommerce 106

Hubspot Marketing

NOVEMBER 13, 2024

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Consumers, no matter their identity, are looking for an answer to this fundamental question: is this brand for people like me? Signals That Tell Ecommerce Customers a Brand Is for Them 1.

eCommerce 123

eCommerce Retail Food Price 123

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

OCTOBER 2, 2024

Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions.

Shoppers 124

Shoppers User-Generated Price Promotion 124

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Buffer Marketing

OCTOBER 2, 2024

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month. Starts at $139.95/month

Price 116

Price Key Performance Indicator SEO Analytics 116

SmartBrief - Marketing

JULY 30, 2024

Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Many marketers still consider Reddit an enigma.

PR 132

PR Marketers Marketing Industry Insights 132

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 110

Influencer Marketing Branding B2C Marketers 110

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. For marketers, brand love leads to the same delighted feelings, but on an even deeper level. What is brand love?

Branding 77

Branding Health Education User-Generated 77

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. In fact, one of HubSpot’s most successful ad campaigns for both brand awareness and conversion came from testing WiFi ads on airplanes.

Advertisers 113

Advertisers Advertising Transform CMO 113

SocialPilot

APRIL 28, 2025

While it offers valuable features like review collection and reputation management, its pricing structure can feel complex and expensive. This raises the questiondoes Trustpilots pricing justify the investment? Overview of Trustpilot Pricing Trustpilot pricing is divided into four tiers designed for businesses of different sizes.

Price 45

Price Non-Profit Analytics Management 45

Hubspot Marketing

JULY 29, 2024

With AI becoming so entrenched in marketing, I became curious about its use in one of the most defining aspects of marketing—brand logos! Adobe Express Logo Maker (BETA) Price: Free, but you must sign up for Adobe Express to download the logo. Designs AI Price: $49 to download the logo or $19 monthly for a Designs AI subscription.

User-Generated 110

User-Generated Price Branding Customer 110

Hubspot Marketing

JULY 10, 2024

Good Pricing When it comes to pricing, you should make sure the features and benefits you receive from the rank tracking tool can justify the price. What matters is getting the most bang for your buck, and it’s possible multiple companies may offer very similar solutions at significantly different price points.

Price 132

Price SEO User-Generated Management 132

Buffer Marketing

AUGUST 21, 2024

1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free. But if you’re at the beginner level or someone who’s just got their foot in social media from another career, Meta’s course is the perfect place to begin. You can learn at your own pace.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketers 115

Hubspot Marketing

JULY 29, 2024

For someone like me, who typically has dozens of tabs open when researching a single topic, this feature would keep all my research in one place. I have already started using this in place of my usual relentless Google searching. Pricing Standard plan: Free Professional plan: $20/month 2.

Price 132

Price User-Generated Place Product 132

Backlinko

DECEMBER 19, 2024

Youve come to the right place. Pricing You can try Organic Research (with limited access) when you sign up for a free Semrush account. Pricing Keyword Gap is a part of Semrushs suite of SEO tools, and you can try it out with a free plan. Pricing You can use Serpstats free seven-day trial to test out the software.

Price 99

Price Non-Profit Advertising Advertisers 99

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Steel tariffs of 20022023 The tariffs caused U.S.

Retail 117

Retail Advertising Advertisers Price 117

Buffer Marketing

FEBRUARY 18, 2025

" So, why are conferences on our radar in the first place? Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer?

Customer 106

Customer Price Customer Acquisition Customer loyalty 106

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Buffer Marketing

DECEMBER 5, 2024

Buffer creates downloadable custom reports for you — and you can even add your branding. Great for sharing with CEO's and brand sponsors.    Price : Starts at $6 per month; 14-day free trial Get started with Buffer As an agency, we've been able to scale up and double our size.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Customers can place their orders even without entering the restaurant. But the words in your emails reflect your brand’s identity.

Email Marketing 135

Email Marketing Food Marketers Marketing 135

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Venues in major markets have a price tag to match.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

SocialPilot

APRIL 25, 2025

Our team tried its user interface, explored its integration capabilities with review platforms like Google and Facebook, and analyzed its pricing structure to understand its value proposition. Verified G2 Review Cons Limited customer survey features, as compared to other competitors within or below the price range.

Price 45

Price User-Generated Non-Profit Communications 45

Hubspot Marketing

JULY 12, 2024

out of 5 Price: Pricing only available through demo Free trial: No 2. out of 5 Price: Starts at free, paid plans start at $19/mo. Their pro tier even offers branded iOS and Android apps, which make it easy to get a service-based business off the ground. out of 5 Price: The Community plan starts at $41/mo.

Management 100

Management CRM Price Analytics 100

SocialPilot

FEBRUARY 28, 2025

If youre looking for a way to boost your online reputation, get more reviews, and manage customer interactions all in one place, Birdeye might already be on your radar. The platform works wonderfully well for local businesses, multi-location brands, and large enterprises looking to maintain a strong online presence. Lets dive in!

Price 45

Price Non-Profit User-Generated Management 45

Martech

FEBRUARY 26, 2025

Many advertisers fail to add a block list or select only a few brand-safe websites on which their ads should appear. No one wants their ads to appear next to content that clashes with their brand or values. To demonstrate your brands value, you need to reveal more upfront. Im not a big fan of the LinkedIn Audience Network (LAN).

Education 120

Education Advertising Advertisers Price 120

Hubspot Marketing

NOVEMBER 19, 2024

The product or service is therefore straightforward: Here’s the car with certain features and the price. You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision. She’s the CEO of Boldthink , a brand consultancy. What’s more, employees began advocating for the brand.

Market Research 119

Market Research B2C Marketers Marketing 119

SmartBrief - Marketing

AUGUST 14, 2024

In addition, retail and brand loyalty are at risk as parents place a priority on value and convenience in order to balance their budgets. Two-thirds of parents will shift brands if their preferred brand is too expensive, and half will shop for private labels over name brands. Despite only 12.5%

Retail 105

Retail Shoppers Marketers Marketing 105