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The 5 Real Estate Social Networks Actually Bringing Buyers

SocialPilot

Social media has changed how real estate professionals attract clients and close deals. A National Association of Realtors report found that 47% of real estate businesses generate their best leads through social media. However, success depends on choosing the right real estate social network platform.

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Real Estate Facebook Pages: How To Attract Traffic and Leads

Hootsuite

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients.

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Real Estate SEO: Ultimate Guide to Improve Search

Neil Patel

Have you ever thought about getting into real estate? As of this writing, there are record numbers of real estate agents in the United States, with many of them joining in the last couple of years. It’s called real estate SEO. Why Do Real Estate Professionals Need SEO?

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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

AI Overviews real estate shrinks. Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. Product viewers and carousels are two AI Overviews features that appear “significantly less” often in AI Overviews, BrightEdge reported.

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How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

Hubspot Marketing

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. I had no idea how to show up on LinkedIn, much less how to build a personal brand on it. Together, we created a seven-page brand strategy doc like a marketing plan, but for me. And then, something happened.

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Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Hubspot Marketing

That would be your profile picture and brand name.) Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. It takes up the most real estate and is almost always what your audience will notice first in their feeds. It makes someone want to click.

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Google AI Overviews volatility continues: Rise, fall, repeat

Search Engine Land

Google is continuing to test and refine formats, citations and the amount of real estate AI Overviews occupy in the search results. In July, AI Overviews were less likely to appear for: General product searches (e.g., “shoes,” “furniture”). Brand-specific queries (e.g., Google, Apple).