Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion per day.

Search Marketers 132

Search Marketers Real Estate eCommerce Marketing 132

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 126

Non-Profit Customer Journey User-Generated SEO 126

Search Engine Land

FEBRUARY 15, 2024

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Could OpenAI challenge Google Search? Why we care. Why we care.

Product 134

Product Search Marketers Branding Customer 134

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Sponsored Brands. Product detail pages.

Advertising 103

Advertising Advertisers Customer Transform 103

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. Not exactly.

Search Marketers 136

Search Marketers User-Generated SEO Advertising 136

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Search Engine Land

SEPTEMBER 20, 2024

Share PPC search keyword data with your SEO team Pull 12 months of search term PPC data. It’s important that you pull search term data and not keyword data. Keyword data isn’t necessarily the search terms users typed in that drive the click. Pull non-branded data, as you are generally in the top spot for organic.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Product tagging. Creators can also pin specific products to highlight them during live streams. Post only feeds.

Product 121

Product Promotion Branding Search Marketers 121

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

Advertising 121

Advertising Advertisers Product User-Generated 121

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content. Most brands probably won’t even know a term is trending. See terms.

SEO 105

SEO Fashion PR Influencer Marketing 105

Search Engine Land

SEPTEMBER 27, 2024

However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. You’ll gain access to tools used by some of the largest brands in the world, including: Keyword clustering. Search console integration. Create on-brand templates.

SEO 119

SEO Transform User-Generated Analytics 119

Search Engine Land

SEPTEMBER 12, 2024

.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon.

PR 100

PR User-Generated Transform Thought Leadership 100

Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. To get started, simply upload your video assets that best represent your brand, decide who you want to show your ads to then choose how often people should see your video ads across multiple devices.

Advertisers 115

Advertisers Advertising Product Search Marketers 115

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Why we care.

Retail 126

Retail User-Generated Price Product 126

Martech

DECEMBER 16, 2024

To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Use language your audience naturally searches for.

Transform 115

Transform User-Generated SEO Communications 115

Search Engine Land

JULY 25, 2024

Clients often judge SEO and paid search as independent channels. SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. ad market saw a decline of 13%. Essential products are often price-sensitive during a downturn.

SEO 108

SEO Management Price Thought Leadership 108

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. For example, it is going to enable creators to bulk tag affiliate products in video libraries. ” Get the daily newsletter search marketers rely on. Why we care.

Product 114

Product Advertising Advertisers Search Marketers 114

Search Engine Land

JULY 22, 2024

The ability to share specific products is limited as you only have so many videos that can be filmed and placements to publish without chasing fans away. This includes furniture, made-to-order gifts and print-on-demand products. Get the newsletter search marketers rely on. Line those up sooner in the season.

SEO 98

SEO Shipping Retail PR 98

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What results can you expect from each marketing effort?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

AUGUST 1, 2024

Guiding in the creation of tools to help my own productivity, which I wouldn’t otherwise be able to do myself without a lot more time and effort. Using AI on your own day-to-day Up to 64% of business owners stated that AI would improve business productivity and 42% believe it will streamline job processes, according to Forbes.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 131

Transform User-Generated SEO Law 131

Martech

JULY 30, 2024

GEO is optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 112

Transform User-Generated SEO Digital Marketing 112

Search Engine Land

JULY 16, 2024

Google’s algorithm favored its platforms, such as AI Overview answers (with no links back to small creators), websites with established brands and forums like Reddit and Quora, regardless of the quality of content. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites.

Transform 110

Transform User-Generated New Technology Promotion 110

Search Engine Land

AUGUST 8, 2024

You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Explains value: These ads tout the product/solution in some way and drive directly to a declared intent page on your website. Aim for variety while adhering to your brand guidelines. Product reviews.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space. Just make sure the content aligns with your brand.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Search Engine Land

SEPTEMBER 9, 2024

Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search. All of them have a search box.

User-Generated 98

User-Generated Branding Analytics Product 98

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. We also separated brand and non-brand campaigns.

B2C 92

B2C Retail Customer Journey Advertising 92

Search Engine Land

SEPTEMBER 9, 2024

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Let’s examine proven strategies and techniques for boosting audience engagement and exploring methods for building a community around your brand. Get the newsletter search marketers rely on. Processing.

User-Generated 84

User-Generated SEO Education Branding 84

Martech

APRIL 10, 2025

In other cases, the AI might mention your brand, prompting users to search for it directly or try entering your URL. A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. For ecommerce retailers, the impact depends on how users search. Email: Business email address Sign me up!

Transform 133

Transform User-Generated Analytics Retail 133

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. This maximizes each episode’s reach and impact, enhancing SEO and overall brand presence and authority in the industry.

SEO 88

SEO Promotion Communications Branding 88

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. What does this mean for marketers? First, brands appearing in AI-powered searches are gaining a massive edge. This trend isnt limited to just consumer brands.

Gen Z 136

Gen Z Transform Millennials User-Generated 136

Search Engine Land

JULY 22, 2024

Brand: 27.8% Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. Get the newsletter search marketers rely on. Generic: 6.1% Is that a bad thing? Processing.

Price 96

Price eCommerce Customer Journey Copywriting 96

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Most businesses have an “ideal customer,” or someone for whom their product or service is designed (e.g., Michelob Ultra is made for beer drinkers who are calorie-conscious). Processing.

Advertising 80

Advertising Advertisers Health eCommerce 80

Search Engine Land

SEPTEMBER 20, 2024

While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. is a great tool for data-driven marketers. AdCreative.ai

Price 85

Price User-Generated eCommerce Retail 85