Remove category digital strategy-digital
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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Digital ad campaigns. Digital ads are one of the fastest and most cost-effective ways to market an event. For B2C events, consider location or interests when targeting your demographics for digital ads. Printed invitations stand out from the digital noise and add gravitas to your event. Direct mail campaign.

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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Dont assume that digital-first means digital-only.

Gen Z 108
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CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Martech

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

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AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Chief Martec

” Suites’ failure to seize the baton created an opening for a whole new category of products known as “iPaaS” integration-platform-as-a-service to step up to the podium and build multi-billion dollar companies, such as Mulesoft, Workato, and Zapier. Those who didn’t slipped into irrelevance.

Fashion 129
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2024 holiday sales live up to the record-breaking projections

Martech

sales (digital and in-store) were up 7%, coming in at $76 billion for Cyber Week. And the strategy works. Cyber Monday was a day for splurge purchases with luxury handbags and apparel categories seeing incredible growth,” said Caila Schwartz, Salesforce’s director of consumer insights. increase year-over-year in digital sales.

Shoppers 122
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Essential KPIs to measure generative AI’s success in marketing

Martech

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. Number of brand and experience mentions across social and digital channels.

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How AI can revolutionize creative impact measurement

Martech

Something marketers are keenly aware of: 58% of those surveyed cited a lack of real-time data and insights as hindering their ability to adapt creative strategies on the fly.

B2C 125