Hubspot Marketing

MARCH 26, 2025

I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says. I didnt go into it thinking it would be a social media business per se, says West. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations.

Gen Z

Hubspot Marketing

NOVEMBER 7, 2024

Once a brand in decline, they reimagined their distribution strategy by using influencers and social video to reach a new, younger audience. While they still relied on predictable channels like social media, they added a creative twist by rebranding their image and using influencers to drive authenticity. Find asymmetric opportunities.

Inbound Marketing

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.

Advertising

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What all gets covered in social media analytics, you ask? Yeah, us, too.

Analytics

Search Engine Land

JULY 22, 2024

Media will matter and markups haven’t started because many people haven’t realized it’s a short year yet, so you can get solid deals by reserving space now. PPC and paid social. Note: I left out SMS, email and social media because they can benefit from a combination of the above.) Affiliate and influencer. Processing.

SEO

Hootsuite

APRIL 22, 2025

A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. Our research shows that 56% of social media marketers are now using TikTok, making it one of the top five most-used platforms alongside Instagram (76%) and YouTube (79%).

Social Media Marketing

Backlinko

JULY 22, 2024

And recommended tools along the way (some free and some paid). Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Google Keyword Planner: This tool is primarily used for paid search. However, it can also be helpful for organic keyword research.

SEO

Hubspot Marketing

DECEMBER 4, 2024

When we were developing the content objectives for the Masters in Marketing newsletter, HubSpot senior director of marketing Kyle Denhoff said, “Most of HubSpot’s customers are small- and mid-sized businesses that won’t have big-brand advertising budgets.” Will it be paid, freemium, and/or have ads or sponsorships?

Education

Search Engine Land

AUGUST 8, 2024

Consider video, blog posts, or other lower-intent content pieces. Dig deeper: AI and Google advertising: What’s next? Now more than ever, there are more placements on advertising channels to serve ads on. Users are consuming more video than ever, with 92% watching videos each week, according to Statista.

Gen Z

Sprout Social

MARCH 27, 2025

The Australian market provides fertile ground for influencer campaigns, with high internet and social media usage. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

Influencer Marketing

SmartBrief - Marketing

JUNE 2, 2025

There were plenty of examples of poor representation of history and just weird, even creepy images and videos (like that backyard cookout Ars Technica shared). Through custom AI ad targeting, Lenovo says campaign ROI is up 270% and Sargento says non-category purchases are up 6.6%. ( is down 22%. See Ad Age for details.)

Gen Z

Sprout Social

JULY 15, 2025

An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning. These solutions also analyze historical data from past social media influencer campaigns to see which had the best ROI. Why do you need an X/Twitter analytics tool?

Analytics

Hubspot Marketing

SEPTEMBER 3, 2024

But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. To be totally candid, Facebook Advertising is complex. That’s why it’s essential to have a well-thought-out Facebook Advertising strategy before deciding how many dollars to put behind them. Next question. But it can.

Advertising

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Theres a subreddit for you.

Branding

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. Social media platforms Marketing 4.1. Pricing 2.3.

Customer Acquisition

Search Engine Land

JULY 19, 2024

The evolving AI-powered search landscape and the rise of zero-click results Up to 59% of Google searches end without a click , with nearly 30% of clicks getting directed toward Google-owned assets like images, videos and social profiles, according to a recent study by SparkToro’s Rand Fishkin.

Search Marketers

Hubspot Marketing

OCTOBER 25, 2024

In this post, I’ll go over everything you need to know about creating business listings and why they’re so valuable, even in the age of social media and other marketing tactics. Give company searchers a visual taste of your business with a picture or video of your office, employees, or daily business operations. Multimedia.

Real Estate

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Gen Z

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue. Paid plans start at $6/month/channel.

Digital Marketing

Hootsuite

APRIL 23, 2025

Public stats provide a solid benchmark, but the real magic happens when you combine those with your own LinkedIn Page and ad demographics to fine-tune both your organic and paid strategies. As a social media platform designed for professional networking, LinkedIn offers a unique environment for brands. LinkedIn age demographics 1.

Gen Z

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. If youre running advertising for a brand, you may have questions about RMNs. Table of Contents What is a retail media network? A retail media network is an advertising platform that runs within a stores website or app.

Retail

Customers.ai

NOVEMBER 20, 2024

Achieve a 5% click-through rate (CTR) on paid ads. Social Media Engagement: Tracks likes, shares, and comments on your posts. If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. Instead, aim for goals you can track and quantify.

PR

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse? What is a B2B Social Media Strategy? Lets dive in.

Thought Leadership

illumin

MAY 15, 2025

Here are some tips to advertise effectively. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47

Advertising

SocialPilot

FEBRUARY 6, 2025

billion active monthly users, stands as one of the most influential social media platforms for businesses. Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements.

Real Estate

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI. increase from 2023.

Digital Marketing

Sprout Social

APRIL 3, 2025

To ensure youre crafting a winning Instagram marketing strategy, you must be aware of current social media trends. Relatable imagery and video content In the UK, resonating with your audience means creating content that feels relatable and taps into shared cultural references. What are trends on Instagram? Fostering community.

Gen Z

Animalz blog

JULY 3, 2025

Scan the categories, find what matters most to your business right now, then get inspired by specific tactics that catch your eye. They now email on-demand links within an hour, give sales reps video clips with transcripts within two hours, and deliver full cross-channel marketing kits within 24 hours. That’s why it works.

PR

Buffer Marketing

NOVEMBER 25, 2024

As consumers are increasingly skeptical of traditional brand-led advertising, influencer marketing offers something different: authentic recommendations from trusted voices. "We Many successful brands start with gifting or affiliate partnerships to test relationships, then move into paid sponsorships with creators who perform well.

Influencer Marketing

Buffer Marketing

MARCH 12, 2025

They are paid posts on the platform that you can use to promote your business, product, or services and reach new people. In this guide, I’ll take you from the A to Z of Instagram advertising. Cost is one of the primary factors in deciding whether you’ll add Instagram advertising to your marketing strategy.

Advertising

Jeff Bullas

JANUARY 30, 2023

And I was intrigued by the rise of a new form of media with the newly coined titular of “ social media ”. The no-brainer Writing about social media was a “no brainer” because I had observed addictive activity on Facebook. Mass media smarts don’t always equal new media savvy. Social media…trend or fad?

Fashion

Jeff Bullas

JANUARY 3, 2023

Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. The higher the CPC, the greater the advertiser’s interest in a keyword and the greater the potential of making money with it. What is affiliate marketing? Get specific keyword ideas.

Affiliate Marketing

Jeff Bullas

MARCH 14, 2023

The affiliate partner then rewards a payout for a specific result to the retailer or advertiser, typically a sale. Affiliate marketing programs connect businesses with potential customers through online platforms such as social media, blogs, and email newsletters. How do affiliate marketing programs work?

Affiliate Marketing

Hubspot Marketing

MAY 3, 2017

We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Social Media. Social Media " by QuickSprout. Paid Advertising " by QuickSprout. " Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON.

Inbound Marketing

Calvyn Lee Blog

APRIL 5, 2023

Marketing has come a long way from just having one channel for advertising. Here, we will discuss the importance of paid earned shared owned media (PESO) in generating leads and how they can work together to create a well-rounded online marketing campaign. What is Paid Media? What is Earned Media?

Advertising

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising