Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Upload it to PR services. Don’t despair. Yes, please!

SEO 107

SEO Branding User-Generated PR 107

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. But generative AI hits differently and closer to home.

Content Marketing 135

Content Marketing PR Law CMO 135

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Martech

MAY 9, 2024

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 133

PR Transform CMO Marketing 133

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketers 64

Marketers Marketing Whitepaper Content Marketing 64

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. Additionally, The Forecast is allowing Nutanix to optimize digital marketing efforts (leads) by re-targeting demand generation offers to Forecast site visitors.

Transform 107

Transform Thought Leadership PR CMO 107

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. ” Andy Crestodina , co-founder, CMO, Orbit Media. Support external content creation. Create shows, raid for content.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Storytelling through content marketing, blogs, social media & more.

PR 112

PR Whitepaper CMO Marketers 112

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. 10 steps to build an integrated marketing strategy Now, let's run through the step-by-step to building an integrated marketing strategy, including tips on how to tick each box. Better results.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Adams & Knight Marketing

OCTOBER 31, 2021

“The pandemic forced us as an industry to seek out new ways to execute creative campaigns that generate meaningful results for our clients,” said Principal and CMO Bill Knight. ” About Adams & Knight. .” ” About Adams & Knight.

Advertising 100

Advertising Advertisers Copywriting PR 100

Marketing Insider Group

FEBRUARY 12, 2013

I started doing what’s become known as content marketing in the late 1990s with custom publishing, then moving into online and the full process as it’s practiced by a lot of people today. What do you see happening in Content Marketing today? What do you see happening in Content Marketing today?

PR 111

PR Thought Leadership Marketers Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. No one should live in fear to write, especially since we are in this new age where “ Content Rules ” and Blogs are necessary forms of communication. Content Marketing' I’ll admit, I was scared.

Thought Leadership 134

Thought Leadership PR B2C CMO 134

Marketing Insider Group

JULY 31, 2023

Each CMO and marketing team must find the best options for their situation to establish effective partnerships that enable the creation of compelling, targeted content that resonates with consumers. The post 3 Tips for How Marketers Can Partner With Industry Experts appeared first on Marketing Insider Group.

Health 98

Health PR Food Marketers 98

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Marketers Customer Journey 111

Orbit Media Studios

OCTOBER 25, 2023

By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts.

Thought Leadership 132

Thought Leadership Content Marketing PR CMO 132

Orbit Media Studios

MARCH 10, 2024

Here’s a prompt from AI advisor and CMO, Liza Adams. AI prompt: For a [company type] in [industry] we are targeting the following verticals: [list target markets] You are an expert [B2B industry] marketer who is deeply familiar with these target markets and the buyer persona for [industry] solutions, including where they tend to congregate.

PR 107

PR SEO CMO Energy 107

Hubspot Marketing

OCTOBER 17, 2023

B2B buyers have increasingly been conducting their own research before purchasing," says Cristy Garcia, CMO at impact.com. This trend will continue to accelerate, which means it will be more important than ever for B2B affiliate marketers to be an integral part of that research phase as they plan their partnership strategy.”

Affiliate Marketing 130

Affiliate Marketing Market Trends B2C Transform 130

Rock Content

DECEMBER 14, 2020

We’re in the content era. Content now is as valuable as the products themselves. Content Marketing has helped companies understand how to plan their communication, produce at a large scale, and distribute pieces everywhere. Many think that it’s just another expression for Content Marketing.

Branding 59

Branding Transform CMO PR 59

Marketing Insider Group

OCTOBER 16, 2021

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 80

Customer CMO Non-Profit Customer Journey 80

Marketing Insider Group

JANUARY 6, 2020

B2B Marketing Exchange. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. B2B Marketing EXPO – London.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. told the story on his Dale Jr.

Entertainment 70

Entertainment PR CMO Content Marketing 70

Orbit Media Studios

DECEMBER 12, 2023

If you’d like to see just your high-intent service pages by excluding the blog posts, you can click “Add filter +” and create a filter to remove all the URLs that contain “blog” or whatever word is in the name of the directory with your content program (Page Location does not contain blog). It’s a valuable report. Yes, please!

Analytics 105

Analytics Copywriting SEO PR 105

AWeber

FEBRUARY 13, 2024

Feature Microblogging Traditional Blogging Content Length Short (usually less than 200 words) Long (usually between 800 - 3,000 words) Platform Social media or community sites (e.g., Adrien Lemaire Freelance Content & PR Manager Narratempo 3 - Choose a platform You have a wide choice of platforms to choose from when microblogging.

Non-Profit 115

Non-Profit User-Generated Entertainment Promotion 115

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Duct Tape Marketing

MAY 1, 2024

Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. She's the founder of Mantis Research where she helps marketers conduct and publish compelling original research. So Michelle, welcome to the show.

Transform 81

Transform Thought Leadership Real Estate CMO 81

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. James is our AI enhanced creative director who runs an in-house content and PR shop. And with that in mind, today we’ve brought three of our finest marketing gurus to this show. [00:07:45] I am the Content Marketing Manager here at Unbounce.

Marketers 126

Marketers Marketing Entertainment Transform 126

Moz

JANUARY 16, 2019

He was optimizing for uniqueness: the exact same area where most cheap content falls short. Looked exactly like the number-one result from Content Marketing Institute: ( image source ) Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Hubspot Marketing

MAY 5, 2025

And in marketing, youre probably already experimenting with those models or AI marketing bots to generate specific content. Marketers are moving fast, even as executives keep analyzing AIs value and use cases. Meltwater In my PR past, I grew familiar with Meltwater as a strong media monitoring and PR analytics platform.

Price 86

Price PR Gen Z User-Generated 86

Animalz blog

JULY 16, 2024

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. So I sat down with Megan Morreale, former Head of Content Marketing at Reddit and Taboola, and now running MM, which is focused on helping content marketers navigate their careers. I was also taken aback. Absolutely.

Content Marketing 62

Content Marketing PR SEO Marketers 62

Marketing Insider Group

JUNE 23, 2020

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. Content that soothes their three-o’clock-in-the-morning woes.

CMO 145

CMO PR Marketers Marketing 145

Animalz blog

OCTOBER 1, 2024

How do you think about hiring for your marketing team? It was clear from the beginning that content is very important, so I hired a content marketing agency and a freelance designer, videographer, and copywriter. I create part of the content, I make the briefings, I guide subject matter experts, and so on.

Copywriting 52

Copywriting PR SEO Education 52

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. Learn how a personal brand combines with content to drive big wins in SEO. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Everyone wants to do it, but no one really knows what it is.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Content Marketing Institute

AUGUST 14, 2018

If you could pick one thing in content marketing you want to go away today, what would it be? That’s what we asked Content Marketing World presenters. Expect to be strong: Repurposing or repackaging of old but successful content marketing campaigns is a big one. Joakim Ditlev , founder, Content Marketing DK.

Content Marketing 108

Content Marketing Marketers Marketing Education 108

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. Learn how a personal brand combines with content to drive big wins in SEO. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Everyone wants to do it, but no one really knows what it is.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

MAY 21, 2020

Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice. Content marketers don't have it easy. The fact is, there's no one way to do content marketing.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Orbit Media Studios

JANUARY 16, 2024

With a few hours of work, any content marketer can convert it into an article following headline best practices and blog image best practices. For our counterpoint, we turn to an actual PR expert who has spent decades helping hundreds of clients win love from the media. You can find Andy on LinkedIn and Twitter. Yes, please!

PR 128

PR SEO Place Promotion 128