Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO? What’s Next?

CMO 116

CMO Finance SEO Content Marketing 116

Orbit Media Studios

MARCH 4, 2025

This is a very common story, with three important lessons for SEOs and content marketers: There are no pages that rank for only one phrase Because any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why Search volume is an overrated metric Because it underreports demand.

SEO 81

SEO Thought Leadership User-Generated Copywriting 81

Welcome Software

JANUARY 17, 2025

By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness.

Content Marketing 52

Content Marketing Transform Marketing Marketers 52

Hubspot Marketing

JANUARY 8, 2025

And by everyone, I mean Social Media Budget Stakeholders Here are the usual suspects involved in the social media marketing budget process: CMO and marketing managers+: Responsible for setting the strategy, communicating the requested budget to leadership, and guiding the execution of activities. to marketing on average.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Martech

OCTOBER 14, 2022

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a chief marketing officer (CMO)? What is a CMO?

CMO 126

CMO Non-Profit Transform Advertisers 126

Martech

MARCH 18, 2025

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. Traditional SEO tactics will be useless as AI filters out marketing fluff. The reason?

CMO 115

CMO Transform Price Education 115

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Hubspot Marketing

NOVEMBER 7, 2024

Since our product was built around inbound marketing, we focused on channels like content marketing and SEO, which attracted our target audience while simultaneously (and conveniently) showcasing the actual value of our own product.

Inbound Marketing 111

Inbound Marketing Logistics Price CMO 111

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Marketing Insider Group

DECEMBER 15, 2021

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Key Takeaways: .

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. The CMI was founded by none other than Joe Pulizzi, one of the creators of Content Marketing itself.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. Thats just where we are right now. But theres more to it than just technology. Hyper-Personalization Powered by AI 2.

Market Trends 72

Market Trends CMO Transform Influencer Marketing 72

Orbit Media Studios

JANUARY 8, 2025

But content marketers often collaborate with influencers on podcasts, events and webinars. These collaborations often lead to long-term partnerships, where the brand and the influencers are co-creating and co-promoting content together over time. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

Copywriting 111

Copywriting Transform SEO Place 111

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Content Marketing 137

Content Marketing Customer Journey Marketing Marketers 137

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Content Marketing 135

Content Marketing PR Law CMO 135

Hubspot Marketing

FEBRUARY 20, 2023

You can communicate your impact to the marketing team in more ways than one. In this post, we'll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you're on their radar. But that doesn't mean that you should let your efforts fall silent.

CMO 103

CMO Communications SEO Marketing 103

Martech

FEBRUARY 4, 2025

Implementing the full spectrum of SEO tactics is necessary if you want to impact what AI says. Content that appears prominently and consistently in Google has a far better chance of informing what AI platforms like AI Overviews say, even getting pulled into the source links for a given answer.

User-Generated 98

User-Generated CMO SEO Branding 98

Orbit Media Studios

AUGUST 6, 2024

But analytics is essential for businesses that invest in Google Ads or SEO. Image source: Data-Driven Empathy: How to Use Data in Marketing Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. A must-read for anyone looking to build a content strategy that drives real business impact. Yes, please!

Analytics 132

Analytics Law eCommerce Place 132

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 119

Content Marketing Marketing Marketers Food 119

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform 86

Transform Marketing Marketers Gen Z 86

Hubspot Marketing

OCTOBER 22, 2024

Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup. In her TED talk , she emphasizes that marketers should have the right AI tools to track customer behavior, predict outcomes, and deeply analyze each campaign.

Analytics 120

Analytics Transform CRM Marketing 120

Orbit Media Studios

FEBRUARY 4, 2025

Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. A must-read for anyone looking to build a content strategy that drives real business impact. Yes, please!

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Orbit Media Studios

MARCH 18, 2025

Examples: Content Gap Analysis GPT, Landing Page Audit GPT, Competitor Benchmarking GPT, Editorial Review GPT, SEO Relevance Checker GPT There are also two ways to use ChatGPT: canvas mode (which makes the AI into a kind of word processor) and standard mode, where you stay in the chat. As a content marketer, I love transparency.

Customer 82

Customer User-Generated Law CMO 82

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. In his words, “Marketing is more than clicks and conversions.”

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

CMO 140

CMO Marketing Marketers SEO 140

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

SEO 131

SEO Copywriting CMO Analytics 131

Orbit Media Studios

JULY 24, 2024

SEO authority: A small set of pages attract the majority of links from other websites, while most pages attract no links at all. Content virality: A tiny percentage of articles, videos, and social posts go viral. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Persistence alone is omnipotent.

Law 75

Law CMO Place SEO 75

Orbit Media Studios

JANUARY 22, 2025

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. Several SEO tools that have these kinds of competitive analysis reports. But a few are very good.

Branding 64

Branding SEO Whitepaper CMO 64

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. ” Andy Crestodina , co-founder, CMO, Orbit Media. Support external content creation. Do the SEO that most companies don’t.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Orbit Media Studios

SEPTEMBER 13, 2023

By Andy Crestodina There are so many ways to use artificial intelligence (AI) for digital marketing. Of course, there are some for search engine optimization (SEO). Today we are sharing seven ways to use AI for better SEO. Our goal is to quickly find insights, then improve the quality and visibility of our content.

SEO 126

SEO User-Generated Analytics Affiliate Marketing 126

Rock Content

JULY 3, 2020

In this post, we want to show what off-page SEO is and why it matters. Let’s see why Google likes seeing your content in other contexts and how you can expand your keywords outside the company’s digital environment. You’ll learn the following: What is off-page SEO? Why is off-page SEO so important?

SEO 119

SEO User-Generated Promotion CMO 119

Hubspot Marketing

FEBRUARY 18, 2025

The Importance of Keyword Intent In my opinion, keyword intent doesnt get the credit it deserves when it comes to its impact on SEO. Google and its counterparts aim to show users relevant content and pages that help answer their questions. In fact, just recently, I saw a post from Ahrefs CMO Tim Soulo, who shared that 36.9%

Real Estate 75

Real Estate Transform User-Generated SEO 75

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 94

Content Marketing Marketing Marketers Thought Leadership 94

Orbit Media Studios

APRIL 15, 2025

Nicole Leffer, CMO AI Advisor “Think about who would be the best person in the world to do this task. Discover the topic / Channel fit Upload a GA4 Page Path report screenshot Its not easy to spot insights in marketing reports. Heres an example thats useful to content marketers. The impact is also clear.

CMO 67

CMO eCommerce Marketing Marketers 67

Martech

DECEMBER 20, 2023

. “Marketing School” is the answer. Neil Patel and Eric Siu offer daily bite-sized digital marketing insights and actionable tactics, battle-tested by their own hands. SEO, content, social, email, ads – they cover it all, injected with their signature blend of witty banter and straight-shooting insights.

Marketing Ethics 122

Marketing Ethics Copywriting Transform CMO 122