The Marketing Operations Leader

FEBRUARY 19, 2025

What you'll learn: Smarter budget planning that aligns spend with business objectives Real-world examples of collaborating with finance, improving visibility, and eliminating inefficiencies Tools and strategies to optimize media mix and vendor accountability Don’t miss this opportunity to take control of your marketing spend. .

Finance 130

Finance CMO Analytics Communications 130

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Your CMO dashboard means nothing if sales and finance see different numbers. Let finance help define success metrics before campaigns launch.

Finance 117

Finance Transform Customer Journey Customer Acquisition 117

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 135

Transform Marketing Marketers Customer Acquisition 135

Hubspot Marketing

JANUARY 8, 2025

And by everyone, I mean Social Media Budget Stakeholders Here are the usual suspects involved in the social media marketing budget process: CMO and marketing managers+: Responsible for setting the strategy, communicating the requested budget to leadership, and guiding the execution of activities. to marketing on average.

Social Media Marketing 129

Social Media Marketing CMO Finance Management 129

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. Finance questions every tech investment, even the critical ones. Give finance visibility into usage metrics and ROI tracking. When it works, this approach delivers significant results. The human impact cuts deep.

Transform 113

Transform Finance Marketing Automation Platform Health 113

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO? What’s Next?

CMO 116

CMO Finance SEO Content Marketing 116

Marketing Insider Group

OCTOBER 28, 2015

And, even more interesting still, companies performed better when there were fewer finance experts on the board. On the flip side, other disciplines – finance, operations, IT, HR – are all about driving costs out of the business. The post Are CMO Ambitions Too Low? How can that be? Under the CFO it will be costs.

CMO 99

CMO Finance Energy Communications 99

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. They like to do things that are efficient, because they’re super busy people. Case in point: Carli Lloyd.

Branding 80

Branding Millennials Finance CMO 80

Martech

MAY 19, 2025

The idea of the all-in-one marketing suite from Supergiant Software, which also dealt with infrastructure (and later in the cloud) and likely supplied other areas of the organization, like finance or HR, with their software, appealed to some people. There was one vendor to manage. One throat to choke. One contract to sign.

Finance 86

Finance CMO Marketing Automation Platform CRM 86

Marketing Insider Group

SEPTEMBER 2, 2020

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Quick takeaways include: Marketing’s role within a company continues to evolve as CMOs fight to prove long-term value. The Future of Marketing: CMOs are Paving the Way.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 94

CMO Transform Communications Marketing Plan 94

Sprout Social

OCTOBER 11, 2024

Insurance and finance Gainbridge partnered with athletes Caitlin Clarke, Billie Jean King and Annika Sörenstam to promote their product ParityFlex, an annuity designed to address women’s unique retirement needs. Download our CMO 2025 social content strategy pre-mortem to facilitate more productive planning for you and your team.

Transform 97

Transform Gen Z Fashion Food 97

Martech

MARCH 11, 2022

He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate. When that CMO left, the business decided what was the right structure for the future. There had to be a better way.

New Markets 117

New Markets Finance Customer CMO 117

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 128

Finance CMO eBook Marketing 128

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Re-frame the Questions Coming From Finance. You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? It’s planning season, marketers.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Adobe Experience Cloud Blog

NOVEMBER 27, 2018

So, here’s a rapid-fire list of the seven ‘things” top-of-mind for a CMO too busy to write a flawlessly authored post worthy of a year of rewarding work… and instead, here’s my grateful, most-thankful-year-ever hit list, without any promises that I’ll go into a deeper dive on at a later date. Who am I kidding? Just ask my content team.

CMO 122

CMO Thought Leadership Finance Marketing Strategy 122

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. The CMO Survey Award for Marketing Excellence is selected by fellow marketers. Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance Marketing Marketers 130

Adobe Experience Cloud Blog

JUNE 10, 2013

The Overlapping CMO and CIO. There has been a lot of discussion recently about the relationship between the CIO and the CMO. In fact, according to many reports, the CMO is outspending the CIO. The reality is that marketing is no more or less a business partner than sales, engineering, customer service, or finance.

CMO 133

CMO Thought Leadership CRM Finance 133

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. 32% of CEOs trust their CMOs. But who’s right?

Fashion 128

Fashion CMO Shipping Finance 128

Adobe Experience Cloud Blog

AUGUST 29, 2012

ERP and other back office systems have provided manufacturing, finance, logistics and other departments with key measurements which have allowed those functions to achieve huge productivity gains over recent years. All of this detail is useful and has its place, but a CMO needs to have a clear view of some key marketing metrics.

Finance 100

Finance Logistics CMO Manufacturing 100

Marketing Insider Group

FEBRUARY 7, 2013

Alan is the Chief Marketing Officer of CMO Temps. I am also ranked as the # 3 most followed CMO on Twitter by Social Media Marketing Magazine and # 4 most followed Marketing Professor on Twitter. So, on a more pragmatic note I’ve recently established my own firm that provides interim or part-time CMO services.

Customer 108

Customer CMO Transform Finance 108

Set Up

FEBRUARY 1, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She traveled and moved all over the world to countries like Brazil, Mexico, Canada, Germany, England, and France holding various roles in finance, marketing, and communications. Watch the full interview to the right.

CMO 59

CMO Transform Thought Leadership Finance 59

Adobe Experience Cloud Blog

MARCH 26, 2019

During this process, Tysen found himself forming some unusual synergies across the organization, working with other C-suite executives such as the chief customer success officer, the CMO, and even the CFO. There’s a group that works directly with marketing, a group that works with finance, etc. SunTrust’s Mission To Lead With Purpose.

Transform 133

Transform Customer Branding Finance 133

The CMO Survey

AUGUST 27, 2019

However, the most recent CMO Survey, published in February 2019 , points to CMOs fears that a recession is approaching fast. In past blogs we highlighted CMOs focus on market penetration as a low-risk growth strategy and their precipitous 21% drop in optimism about the U.S. Whats the latest red-alert for marketing leaders?

B2C 100

B2C Manufacturing CMO Finance 100

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership.

CMO 132

CMO Communications Finance B2C 132

Martech

FEBRUARY 24, 2022

New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. Infutor’s Total Consumer Insights identity graph contains privacy-compliant behavioral data on hundreds of millions of U.S. consumers and over 100 million U.S. households.

Management 98

Management Finance CMO Energy 98

Martech

JANUARY 30, 2024

From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction.

Customer 128

Customer Finance PR CMO 128

Martech

JUNE 25, 2024

Previously, he had worked in a number of finance roles and has a bachelor’s degree in accountancy. After university, I started to work in finance and accounting at KPMG in downtown Chicago and I was struggling to come out of the closet. When I joined GumGum, I joined as the VP of Finance. I became the CEO five years ago.

Gen Z 109

Gen Z Finance CMO Advertising 109

Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Consider a mid-sized company: Targeting a CMO may seem logical, but while they control the budget, they might not be hands-on in evaluating solutions. It might be the Marketing Director who makes decisions.

Transform 131

Transform CMO Marketing Marketers 131

Hubspot Marketing

JUNE 27, 2023

Detail-Oriented Finance Major with Internship Experience at Top Investment Firm Best for: Finance students pursuing roles in the financial sector What we like: This headline captures a key characteristic of the applicant and highlights their most important experience to date. Business and Finance Resume Headline Examples 22.

Pharmaceutical 124

Pharmaceutical Finance Retail Logistics 124

Martech

MAY 14, 2024

In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. Today, most marketing departments think of marketing finance as a budgeting exercise that places the greatest focus on the “I” in ROI. The problem of marketing ROI is simple, but it’s difficult to solve.

Marketing 128

Marketing Marketers Finance Customer loyalty 128

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. EIU : The CMO function has been neglected in a lot of companies in the past, but it seems to be increasingly critical. Aditya Joshi : Sure.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We For us as a bank, our scope 3 emissions are finance emissions. Fifty percent of our energy now comes from renewables.

Advertising 120

Advertising Advertisers Marketing Marketers 120

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. Marketing mix, since it looks holistically at the ecosystem, can partition credit for the sale across the channels.

Marketing Mix 120

Marketing Mix Marketing Marketers Finance 120

Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. to 2.9%) than the previous year, according to a Duke CMO survey. Study “market share capture” strategies and how to finance them.

Transform 135

Transform CMO Customer Acquisition Finance 135

Adobe Experience Cloud Blog

MARCH 23, 2018

Perhaps this explains why there are still a small number of CMOs in the boardroom. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. CMOs and their teams. The CMO job description has also undergone massive change in recent years. Marketing as a Growth Driver.

Customer 134

Customer Thought Leadership Analytics Marketing 134