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Marketing Budget and Job Growth Rebound

The CMO Survey

This is according to the 33rd edition of The CMO Survey , directed by Professor Christine Moorman of Duke University’s Fuqua School of Business and co-sponsored by Fuqua, Deloitte, and the American Marketing Association. But despite macroeconomic and political concerns, marketing spending at U.S companies grew by 5.8% over the next 12 months.

CMO 173
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How to clarify marketing metrics to impress the C-suite

Martech

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. This ensures that the finance team is always aware of the latest developments and can provide timely feedback.

Finance 128
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. For the 17th consecutive year, Apple Inc.

Transform 130
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3 elements of a customer technology strategy

Martech

Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs. .” ” Finance – reprimanding: “Please settle your invoice immediately to avoid any disruption.”

Customer 116
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Why marketing benefits when it provides forecasted guidance

Martech

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders.

Finance 122
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CMOs Refocus Investments to Maximize Technology, Teams

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100
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3 Different Versions of Marketing Ops Team Scope & Remit

The Marketing Operations Leader

They're the hardest to work with so if I had to report to someone I prefer COO over CMO. Evan Reiss hashtag#Finance. Robert Brown I'm one of the few that choose IT. Fauna Soloman Sit in marketing with strong partnership with IT/IS and data teams. Better for MarTech team, better for everyone. And it’s already starting to happen.

Finance 130