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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

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CMO Spotlight | Joshua Sims Sr. - Noble Food and Pursuits

Set Up

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. Q5 | Tell us about an impactful marketing campaign.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

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How attribution masks what’s actually driving growth

Martech

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Even typing the word makes me squirm.

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How to set a smart social media budget (and get it approved)

Hootsuite

Increased productivity is a great place to start. If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. You can include amounts per platform as a guideline, but ensure your team has the ability to reallocate budget on the fly based on real-time performance. Don’t go overboard here.

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CMO Spotlight | Kevin Thompson - Grace De Monaco

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She got knocked down so many times and came from this enormously challenging place, and it was just unceasingly remarkable about what she did all the time. Never miss a CMO Spotlight!

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The 7 Stages of AI Proficiency

Orbit Media Studios

Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Setting aside AI and just writing up your standard operating procedures (SOPs) may be the right place to start. And performance marketing doesnt work well without brand marketing. This is a new job. Are you disrupted?

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