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The small B2B marketing team’s guide to ABM

Martech

Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Avoid overwhelming recipients with excessive information at once.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. Marketing and promotion: Develop a marketing plan to promote the event. Regular reminders can help boost attendance.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

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6 marketing team silos you need to break down, and how to do it

Martech

Marketing handles the editing, SEO optimization and promotion. The alternative: Shared marketing dashboards with full-funnel KPIs Develop unified dashboards that present key performance indicators (KPIs) across the entire marketing funnel, showcasing how different activities contribute to shared business objectives.

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs). Resources and staff time.