Martech

NOVEMBER 6, 2024

Stories are an indirect way of communicating a message using a narrative. They are often more memorable and engaging than other communication styles. Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers. It’s central to every single purchase decision.

Transform 125

Transform Manufacturing Communications Customer 125

Jeff Bullas

FEBRUARY 21, 2023

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. Manufacturing Industry The manufacturing industry is another sector that is likely to be disrupted by AI.

Transform 290

Transform Logistics Manufacturing Retail 290

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Stop depending on inspections In manufacturing, inspections dont improve qualitythey just identify failures after the fact. Instead, he emphasized clear, meaningful communication.

Transform 79

Transform Manufacturing Key Performance Indicator Marketers 79

Martech

DECEMBER 20, 2024

Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. When your content clearly communicates value, is easy to consume and resonates with a specific audience, youll build trust and drive meaningful engagement. What will they walk away with?

Manufacturing 121

Manufacturing Copywriting Education Content Marketing 121

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

Manufacturing 111

Manufacturing Content Marketing Marketing Marketers 111

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertising 104

Lynton Web

DECEMBER 16, 2024

Manufacturing companies leverage it to oversee multiple divisions with shared customer bases, enabling streamlined communication across product categories. Manufacturing companies with global offices use it to maintain independent workflows while sharing essential data for corporate reporting.

Branding 98

Branding Manufacturing Management Retail 98

Martech

JUNE 4, 2025

Manufacturing. Manufacturing Big shift: From standard products to tailored service models Manufacturers are moving beyond mass production toward modular, personalized offerings. Instead of simply delivering parts or equipment, they are expected to deliver tailored solutions, predictive support and seamless communication.

Manufacturing 57

Manufacturing Transform Education B2C 57

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. This understanding is the bedrock of your manufacturing branding.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Hubspot Marketing

NOVEMBER 20, 2024

For example, as a manufacturer, you might evaluate the risks of new machinery affecting production lines​. By assigning scores (like 3/5 for impact and 2/5 for likelihood), leaders got a clearer picture of what to tackle first — like improving communication to ease the transition. operating a crane vs. welding) come with varying risks.

Manufacturing 102

Manufacturing Finance Health New Technology 102

Martech

JULY 25, 2024

We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business. This has led to a desire, from a communications perspective, to think a little bit out of the box.” ” It creates, he said, a lifestyle experience.

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Transform Fashion eCommerce Manufacturing 121

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. Strong organizational and communication skills. They speak internally on behalf of the product, communicating with engineers and developers regarding its features and functionality.

Product Marketing 106

Product Marketing Product Management Marketing 106

Martech

APRIL 1, 2025

Video Video remains one of the top B2B marketing communication channels today. Pricefx is a SaaS tool for complex pricing environments, such as manufacturing and distribution, on a global scale. Dig deeper: 15 cutting-edge tools every B2B marketer should know Email: Business email address Sign me up! Processing.

Manufacturing 84

Manufacturing Price Marketing Marketers 84

Martech

APRIL 14, 2025

It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Innovative appliance manufacturers have great potential to improve customer experience (CX) and business outcomes with connected and smart appliances. Email: Business email address Sign me up! Processing.

Energy 79

Energy Manufacturing Marketing Marketers 79

Sprout Social

NOVEMBER 25, 2024

Look for these traits: Transparency and honesty Examine how the influencer communicates with their audience, especially about their brand partnerships and brand deals. Foster collaboration between your team and the influencer with collaboration portals, which make onboarding and communication easy. Mutual respect.

Influencer Marketing 107

Influencer Marketing Marketers Marketing User-Generated 107

Jeff Bullas

JANUARY 31, 2023

It is the result of applying cognitive science techniques to artificially create something that performs tasks that only humans can perform, like reasoning, natural communication, and problem-solving. AI technology is used in a variety of fields, including healthcare, finance, manufacturing, and retail.

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Advertising Advertisers Manufacturing Finance 246

Trade Press Services Newsletter

JUNE 6, 2024

For individuals, a LinkedIn profile is not a static online CV, but a dynamic platform to showcase their personal brands, and communicate skills, experiences, and accomplishments to a global audience. Transforming manufacturing operations through digital transformation. Crafting an engaging headline is both an art and a science.

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Transform Thought Leadership Manufacturing Communications 206

Buffer Marketing

MARCH 25, 2024

We dealt with it a couple of years ago when our packaging manufacturer shut down, and the rest of the industry prices had gone up nearly 200 percent. We were upfront about these changes and accepted losing some customers Communicating these changes to customers wasn’t always easy.

Price 109

Price Communications Customer Manufacturing 109

MarketingOps

DECEMBER 10, 2024

Its a highly cross-functional environment, with sales, marketing, production, engineering, estimation, quality, and customer service teams all working together to meet our customers needs.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

SMA Marketing

SEPTEMBER 12, 2024

Your manufacturing company competes on product differentiation, cost, and customer service. Throw sustainability and innovation into the mix, and you have your hands full trying to communicate the value of your products and outpace your competitors. Branding.

Manufacturing 52

Manufacturing Branding Communications Product 52

Set Up

NOVEMBER 21, 2023

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Marketing and communications, sales, customer success — engage anyone involved in achieving marketing’s strategic outcomes. Great question! Answering “What is BTL marketing?” is surprisingly tough.

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Businesses Grow

SEPTEMBER 23, 2024

They can out-market you, but you can out-manufacture them. And here’s the lesson for the mega-brands. Put your marketing ego aside. Go find yourself some beloved influencers and make them rich. It’s a match made in heaven.

Manufacturing 71

Manufacturing Influencer Marketing Energy Marketing 71

Martech

OCTOBER 17, 2023

With this business model, the first B (manufacturing company) does not know the C (end-user, consumer). These companies sell products they manufacture to other companies (retailers and distributors) who, in turn, sell to the consumer, the person actually buying and using the product. how many of your products were sold).

Manufacturing 132

Manufacturing Customer Acquisition Retail User-Generated 132

Calvyn Lee Blog

DECEMBER 12, 2023

Visually mapping out different business models on paper makes it easier to communicate and understand a business. Channels Channels describe how the company communicates with and reaches its customer segments to deliver its products/services. The BMC is one such powerful, visual business model representation.

Manufacturing 130

Manufacturing Communications Customer Product 130

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

For example, in the manufacturing industry, engineers are often a target persona. An engaged customer means they expect relevant communication from your business. Learn more about digital innovation in the manufacturing industry. Second, create customer personas based on those characteristics. Step 2: Create Engaging Content.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Sprout Social

DECEMBER 12, 2024

As Aisha Quas, Senior Brand Communications Strategist at Sprout, says, I love Canvas approach to product updates. Like this video, where viewers spend a day with a Communications Manager at Cisco in London. Stephanie Nevill, Senior Manager of Internal Communications adds, TSAs Instagram name is Travel Tips and Dad Joke Hits.

Gen Z 93

Gen Z Branding Retail Education 93

Search Engine Land

MAY 22, 2024

Brands cannot easily manufacture such a reputation for their authors at scale without the author’s involvement and personal investment. Doing so takes personal motivation from the author, ongoing dedication to a topic to the level where you become a subject matter expert , and maintaining that reputation.

Manufacturing 83

Manufacturing Transform SEO PR 83

Adobe Experience Cloud Blog

JUNE 22, 2015

A good example is event apps: companies are increasingly using event apps as a way to communicate with customers and partners on their corporate events or tradeshows. As an example, think about a B2B manufacturer of insulation material for the construction industry.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Martech

MAY 19, 2022

.”If you have product delays, let them know there are product delays – be clear in communicating that.” Some dealers find it difficult to have repeated conversations about problems with manufacturing or delivery. ” Be proactive. “Reach out when you have new information,” said Sharer.

Manufacturing 126

Manufacturing Customer Logistics Food 126

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Search Engine Land

JULY 17, 2024

Originally developed in the manufacturing sector, Kanban boards have evolved into excellent tools for personal productivity and project management. If you’re without a project management tool or find your company’s chosen tool isn’t serving you, I’d like to introduce you to the Kanban board for PPC and other paid media digital channels.

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Management Manufacturing Communications Product 68

Calvyn Lee Blog

SEPTEMBER 22, 2022

com launched in 1999 with an initial focus on connecting local manufacturers, factories and wholesalers with local buyers. Factories & manufacturers. If you feel confident in sourcing yourself, you’ll need to take care of selecting a supplier, communication and payments on your own. Communication. Background Of 1688.Com.

Manufacturing 130

Manufacturing Shipping Automobile Price 130

Lynton Web

JANUARY 29, 2025

We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot. Working with someone who has a direct line of communication with your partners ensures their needs are represented when creating the loyalty program.

Transform 52

Transform Key Performance Indicator Manufacturing Communications 52

Neil Patel

DECEMBER 21, 2020

It’s used by organizations in manufacturing, healthcare, property management, education, and more. For example, property managers and real estate companies likely won’t use the same work order software as a single-site manufacturing facility. Apps also reduce the need for phone communication from a dispatch center.

Manufacturing 122

Manufacturing Real Estate Management Communications 122

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59