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Smart appliances are great for marketers, if they’re useful for consumers

Martech

It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Innovative appliance manufacturers have great potential to improve customer experience (CX) and business outcomes with connected and smart appliances. Email: Business email address Sign me up! Processing.

Energy 76
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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

Below the Line Marketing How to Make Below the Line Marketing Work for You Below the Line Marketing Examples Below the Line Marketing Best Practices What is below the line marketing? Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s. Great question!

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How to map your selling process to the way your B2B customers buy: A case study

Martech

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer. Let’s review them now. Get MarTech!

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Is Content Marketing the Right Choice for My Business?

Marketing Insider Group

Content marketing checks off all three boxes. And with more people online than ever before, a multi-channel content strategy is a must to capture the lion’s share of your target market. Quick Takeaways: Content marketing covers the three critical drivers in the customer journey. Today’s marketers should take note.

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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

On the other side of the coin, it’s important to make your ads broad enough that they capture a decent segment of your target market. Building targeted ad campaigns means thinking about what your audience wants. But it’s also worth considering parallel markets that are tied to your primary target. Test, Test, Test.

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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Transform 125
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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

It might just be my inner cynic, but it’s probably the case that the shoe manufacturer took a glance at its target customers’ data before they made their move. What appeared like a risky gamble to those outside the content marketing field was one of the savviest moves out there. And their business model.