Martech

DECEMBER 9, 2024

So you learn how effective that creative was in a particular communication moment for a particular individual. This reluctance to adopt new technologies combines with less interest in AI at higher levels of organizations. A common barrier?

B2C 127

B2C New Technology Analytics Communications 127

Martech

OCTOBER 29, 2024

Develop a communication plan Communicate your organization’s AI perspective. To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve. Embrace AI literacy Start with education. Explore courses, webinars and local AI meetups.

Native Marketing 123

Native Marketing Communications New Technology Education 123

Martech

SEPTEMBER 25, 2024

Be a clear, no-BS communicator,” he adds. Haphazardly introducing new technology or agencies is not enough to yield success.” Dig deeper: How marketing ops can learn to speak C-suite Foster collaboration and clear communication Successful buy-in often hinges on strong cross-department collaboration and transparent communication.

Digital Marketing 123

Digital Marketing Transform CMO Marketers 123

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve.

Key Performance Indicator 122

Key Performance Indicator Marketers Marketing CRM 122

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 134

User-Generated Social Media Marketing Marketers Marketing 134

Marketing Insider Group

AUGUST 26, 2024

You’ll also want to encourage a hands-on approach, allowing team members to familiarize themselves with the new technology. Clear communication and support throughout the transition period can facilitate a smooth onboarding. Ensure employees can access resources and assistance as they adapt to AI-driven processes.

CRM 121

CRM Transform Marketers Marketing 121

Martech

AUGUST 19, 2024

Everyone was eager to adopt new technology and had high expectations for what that technology would do. You can mitigate this risk by managing expectations and communicating clearly with clients about product capabilities, the roadmap, and, of course, by offering exceptional customer support for those with high expectations.

Price 125

Price Health CRM Retail 125

Martech

AUGUST 2, 2024

An annual cadence (with a semi-annual update) is also the best time to conduct activities such as preparing enablement packages to support the top layer’s customer actions, communicating priorities, setting KPIs and establishing the content and editorial calendars. Incorporating major new technologies.

Transform 120

Transform Marketing Plan Fashion Health 120

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and CFOs, many shared strong — and often blunt — opinions on what’s working, what’s failing and what needs to change.

Marketing Strategy 127

Marketing Strategy B2C Finance Analytics 127

Hubspot Marketing

MARCH 27, 2025

In addition to these responsibilities, I also defined a communication style and output format for the assistants responses. In the future, we imagine that Claude will link directly with Slack to analyze all your communications there automatically and suggest messages within the relevant channels.

Transform 106

Transform CMO Communications New Technology 106

Hubspot Marketing

NOVEMBER 20, 2024

When Adopting New Technologies Integrating new technologies , such as IT systems or machinery, can introduce new risks. By assigning scores (like 3/5 for impact and 2/5 for likelihood), leaders got a clearer picture of what to tackle first — like improving communication to ease the transition.

Manufacturing 103

Manufacturing Finance Health New Technology 103

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. AAF SmartBrief For advertising professionals across all sectors.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Jeff Bullas

FEBRUARY 19, 2023

Here’s a video of how it works: For example, here’s how Anyword updated a headline from a project on Product Hunt : Old text: Asynchronous video communication for remote teams New text: The new and improved way to have a conversation remotely Yes, a computer generated that second headline! Quite amazing.

Copywriting 299

Copywriting Whitepaper New Technology Digital Marketing 299

Martech

MAY 15, 2025

Bridging gaps between creative, technology, sales and executive leadership Actively shaping strategic decisions by optimizing marketing performance. This strategic elevation demands advanced skills in communication, collaboration and project management. Refining customer journeys.

Transform 91

Transform Customer Journey Marketers Marketing 91

Hubspot Marketing

MAY 8, 2025

You can directly communicate and engage with your followers and audience on the platform to nurture and build relationships with them. The landscape of paid social advertising is constantly changing; new technologies, channels, formats, and trends emerge daily. The cherry on top?

Advertisers 106

Advertisers Advertising User-Generated Promotion 106

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.

PR 88

PR User-Generated SEO New Technology 88

Martech

MARCH 19, 2025

It means embracing new technologies and methods. Instead, he emphasized clear, meaningful communication. AI ensures that each interaction is tailored to individual customersmaking brand communication more specific and relevant. Deming believed that quality should be built into the process from the start.

Transform 80

Transform Manufacturing Key Performance Indicator Marketers 80

Martech

MAY 12, 2025

This can enhance communication and streamline workflows across the organization. Organizations can add new components or services as needed without disrupting existing operations, allowing for smoother growth. Innovation: By enabling experimentation with new technologies and approaches, composability fosters a culture of innovation.

New Technology 74

New Technology Marketing Strategy Management Customer 74

Jeff Bullas

FEBRUARY 21, 2023

As we continue to develop new technologies, they will inevitably shake up and transform the status quo. These changes will occur in ways that we could not have foreseen before, as the technologies are combined and applied in novel ways. We are only at the beginning of exploring the possibilities.

Transform 290

Transform Logistics Manufacturing Retail 290

Adobe Experience Cloud Blog

APRIL 21, 2020

Many of us are figuring it out as we go, experimenting with new technologies, and learning how to fail fast. We’re over a month into our new reality, and our field marketing team has launched six virtual events. Over) Communicate and Collaborate. Along those same lines, don’t be afraid to try something different.

Thought Leadership 167

Thought Leadership Event Marketing Marketers Marketing 167

Sprout Social

JANUARY 9, 2025

In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. One thing I found really helpful with getting my team to adopt the technology was, whenever we would be talking about projects, I would immediately ask, How are you going to use our AI tools for this?’

User-Generated 107

User-Generated Marketers Marketing CMO 107

Martech

MAY 23, 2023

It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone. That also means considering factors beyond simple financial implications, including: Implementing new technology. Simply communicating about the MQL to SQL process between teams.

Communications 132

Communications Marketers Marketing New Technology 132

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. For a successful implementation, key leaders have to be on board with the new technology.

Transform 117

Transform New Technology User-Generated Communications 117

Martech

NOVEMBER 21, 2024

Are employees open to new technologies and methods? Some teams may fear AI will lead to job loss or additional pressure to learn new skills. Are employees open to learning and adopting new technologies? Is there open communication about the potential benefits and impact of AI?

Transform 70

Transform New Technology Law User-Generated 70

Martech

OCTOBER 8, 2021

We can either let our customers give ourselves characters, or we can choose to define that personality and help shape the way that our customers interact with our communications.”. Your content should communicate all of the personality decisions you’ve made for your brand. Ask yourself questions about your communication patterns.

Branding 141

Branding Marketing Automation Platform Communications CRM 141

Adobe Experience Cloud Blog

JUNE 20, 2014

But for #2, it’s all too easy to bypass IT altogether – especially if there’s a communication problem between the two teams. So here’s my advice for dealing with bad IT: Communicate. When IT is evaluating new technology, they want to first understand how it aligns with their existing architecture in place.

Thought Leadership 134

Thought Leadership New Technology Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 14, 2014

Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. One of the biggest beneficiaries of this new technology is email marketing. We need to start seeing failed customer communications as negative not neutral events. Communication gone bad.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

MAY 9, 2018

Increased automation has already begun to reduce the time and effort required in delivering communications to optimize campaign performance. Every new technology and approach, though, isn’t without its risks, and marketers who implement automation before developing a strategy for it are likely to come away frustrated.

Transform 134

Transform Thought Leadership Fashion New Technology 134

Adobe Experience Cloud Blog

MAY 16, 2018

” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Without a clear understanding of your audience, it is impossible to develop personalized communication, which is a crucial driver of modern marketing results. “Hyper-personalization.”

Transform 134

Transform Thought Leadership Communications Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

MarketingOps

NOVEMBER 29, 2024

Organizing your martech The discovery process Collect information Ask technology users and stakeholders Develop a sustainable audit process Communicate clearly Plan your martech roadmap A few marketing technology audit tips What is a marketing technology audit? Build the inventory What data to collect?

Finance 130

Finance Marketers Marketing New Technology 130

Martech

JUNE 1, 2022

Serve as a concierge to clients/sponsors/speakers by communicating program details, deliverables, and timelines. A people person: enjoys customers, colleagues, and community members. Strong written and verbal communication skills. Digitally savvy with an eagerness to learn new technologies.

Succession Management 120

Succession Management Management New Technology Marketers 120

Adobe Experience Cloud Blog

MAY 5, 2015

Emojis also reflect the times, such as those showcasing diversity and individuality, while others keep up with trends, such as those representing brand new technologies like the Apple Watch. Emojis are a growing force in the cultural lexicon and are an important communication tool with the younger set.

Thought Leadership 134

Thought Leadership Marketers Marketing Millennials 134

Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., automating personalized email communication to eliminate manual efforts).

Marketers 125

Marketers Marketing Communications New Technology 125

Marketing Insider Group

DECEMBER 8, 2020

Look at how one to two platforms can deliver what you need, such as: Unified communications (UC) for employees: This type of platform brings communications and collaboration together—voice, video, instant messaging, file sharing, and more. Openly communicate to your staff about the why, how, and what of digital transformation.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Martech

DECEMBER 7, 2021

Surprisingly, a big part of successfully implementing new technology is having (or making) friends. At the risk of stating the obvious, having a good relationship with your boss will be important to get their buy-in for new technology. Phase II: Identifying stakeholders and roles.

New Technology 104

New Technology CRM Communications Management 104

Martech

DECEMBER 1, 2022

Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. In order to get a new ABM go-to-market plan in place, or to restart an existing one, it’s important to have a solid strategy first, and then build out your stack.

Marketing Strategy 130

Marketing Strategy New Technology Marketers Marketing 130