Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. But programs with more modest production values can be very effective, too.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Hubspot Marketing

JULY 15, 2024

Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. Consumers make decisions based on opinions from people they know, like, and trust,” says Erica Finley, HubSpot‘s Principal Marketing Manager of Community. What does community mean to you?

Management 121

Management Finance Communications Entertainment 121

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Martech

OCTOBER 30, 2024

At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.” Moroney asked.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 123

Analytics Marketing Mix Customer Journey Education 123

Marketing Insider Group

AUGUST 27, 2024

Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. It’s bad when customers think you are intrusive.

Shipping 130

Shipping Communications Promotion Customer 130

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” With this approach, marketing can communicate with sales, take ownership, and get things done. “In

CMO 123

CMO Traditional Marketing Communications Marketing 123

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Shared goals between sales, product and marketing could be the catalyst of success. That’s not always easy.

Branding 109

Branding Education Thought Leadership User-Generated 109

The Marketing Operations Leader

JANUARY 11, 2025

3: Fully optimized, scalable processes with SLAs in place. 2: Basic structure in place but gaps in skills or development. Partnerships "Driving collaboration across product, sales, finance, and other teams to achieve shared goals." Questions to Ask: Are we aligned with sales, product, and finance teams on shared priorities?

Finance 130

Finance Marketing Marketers Succession Planning 130

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. At the same time, it streamlines communication and execution for contributors. Your SEO roadmap is a tool to communicate with different levels and areas of the business. What Is an SEO Roadmap? What do I mean by that?

SEO 127

SEO PR Communications Management 127

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. Set an alarm or a notification.

Entertainment 350

Entertainment Communications Health Product 350

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. It’s also a great place to get  user-generated content  from your audience because users frequently share content and tag brands. Instagram 2.04

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Buffer Marketing

OCTOBER 3, 2024

This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) Most networks are coming up with new and engaging ways to help you communicate with your audience via your social media accounts. ’) ever again. 

SEO 132

SEO Place Product Communications 132

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools.

Customer 116

Customer Health Transform Communications 116

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. For example, brands should disclose when using photographs of real people and places versus synthetic compositions. GenAI’s transformative power accelerates marketing objectives and unlocks growth.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

SEPTEMBER 16, 2024

While AI can produce and analyze customer data, if processes aren’t in place for that data to be integrated into rapid testing and learning, customers will continue to feel that companies aren’t listening to them. What journey does that data take to influence marketing, product and technical decisions.

Law 116

Law New Technology Communications Management 116

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 104

Price User-Generated Finance eCommerce 104

Martech

NOVEMBER 15, 2024

Have a daily stand-up meeting Yes, adding a daily meeting can make you more productive! In the busy season, a visual aid like this is essential not just for keeping you organized but also for communicating to your community that you are on top of things. This organization tool also boosts your professionalism.

Email Marketing 135

Email Marketing Retail Marketing Marketers 135

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Ironically, social media can be a tricky place for getting data anyone can post a TikTok saying just about anything. says Froese.

PR 125

PR Communications Management Food 125

Marketing Insider Group

JULY 23, 2024

The platform’s real-time communication capabilities allow brands to respond promptly to customer queries and feedback, enhancing customer satisfaction. Real-time Communication Twitter excels in real-time communication, making it an excellent platform for immediate interaction with your audience.

Branding 128

Branding Communications Management Social Media Marketing 128

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success.

User-Generated 133

User-Generated Social Media Marketing Marketing Marketers 133

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

Health 126

Health CRM Communications User-Generated 126

SmartBrief - Marketing

NOVEMBER 19, 2024

Finally, these technologies reach a “Plateau of Productivity” where users identify applications for the technologies that provide value and a meaningful return on investment. Many of these trends are rapidly moving to the Plateau of Productivity, with users finding meaningful applications for each.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. And hey, creating a great place to work has many other benefits. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%).

PR 113

PR Gen Z Thought Leadership Communications 113

Hubspot Marketing

MAY 13, 2025

It can dramatically boost your productivity and efficiency. Each of these projects is associated with a desired outcome, and each one comes with lots and lots of people, communications, and all sorts of other data. But whats next in the world of AI-powered productivity tools?

Product 66

Product Shipping Transform CMO 66

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. And why should people use it?

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Provide an Excellent Experience If you wow customers with amazing products, services, and customer support, theyll be more likely to leave you a Google review. has placed a Google review link in its websites footer: 4.

User-Generated 113

User-Generated Energy SEO Place 113

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Lets say a customer sent you a LinkedIn DM about a product or service issue. 7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs? Communicate slightly differently with different brands based on their preferences.

Management 101

Management B2C User-Generated Communications 101

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Want to increase productivity? Plus, like Sprout, their social media inbox lets you respond to comments and DMs in one place.

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. Picture an ecommerce platform that tracks what customers buy and how they navigate the site, the time they spend on different pages and the products they view without purchasing. This isn’t confined to any one industry. But use caution.

Customer 123

Customer Transform Retail Finance 123

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate.

Finance 97

Finance Transform Communications CRM 97

Martech

OCTOBER 25, 2024

Example : Send a thank-you message a few days after the transaction, then follow up a week later, asking how the product or service is working for them. Use an automated sequence to ask for reviews when it matters most — right after someone’s had time to enjoy your product or service.

Education 124

Education Communications Promotion Product 124

Hubspot Marketing

DECEMBER 10, 2024

Imagine going to a dinner party, walking into the dining room, and looking at the place settings. When planning an event for hundreds (or thousands) of people, it might not be possible to individually write everyones name down on a place card, but you can still tailor the event experience to individual preferences to enhance engagement.

Transform 113

Transform Logistics Energy Communications 113

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. Influencers and creators play a pivotal role in global social media marketing.

Influencer Marketing 115

Influencer Marketing Food User-Generated Affiliate Marketing 115