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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Martech

Unsure of what to choose, a personal shopper comes up to you. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. average above target in 2023.

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Consumers Care About Brand Values: How To Communicate Them in a Way That Wins

Hubspot Marketing

A recent study even found that of shoppers stopped buying from a brand based upon a conflict of values. Because this aspect is core to its business model, its something the brand doesnt hesitate to communicate about, hence why its featured on its homepage.

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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Search Engine Land

Unsure of what to choose, a personal shopper comes up to you. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. average above target in 2023.

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Shoppers are right to worry about holiday supply chain problems

Martech

A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. This anxiety is reflected in Adobe data showing that online shoppers have been buying earlier this year.

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Similarly, TANIT Botanics invited loyal shoppers to join their loyalty program for early deals, creating a VIP experience that encourages further engagement. Enter email marketing.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. 78% of shoppers will abandon their cart if free returns aren’t offered. Emphasizing free returns enhances the shopping experience and drives sales.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.