Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies.

Content Marketing 124

Content Marketing Marketing Marketers Analytics 124

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 124

Content Marketing Transform User-Generated Marketing 124

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Content Marketing 118

Content Marketing Marketing Marketers Customer Acquisition 118

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. The list goes on. You totally can!

Marketing Strategy 131

Marketing Strategy Content Marketing Thought Leadership Marketing 131

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Social Media Examiner

JANUARY 16, 2025

Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, youll learn a proven framework to attract your ideal audience.

Marketing Strategy 143

Marketing Strategy Content Marketing Marketing Marketers 143

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Further reading: 28 Awesome Content Marketing Tools 6.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 129

Content Marketing Transform User-Generated Marketing 129

Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines. Did Sam send us that image for next week’s blog post? Processing.

Content Marketing 119

Content Marketing Marketing Marketers Place 119

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Businesses that use blog content effectively create a steady flow of engaged prospects. Structuring Blog Content for the Perfect Funnel A content marketing funnel works best when each stage connects naturally to the next.

Content Marketing 100

Content Marketing Education Marketing Marketers 100

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Dig deeper: Beyond the funnel: A new approach to content marketing 2. Processing.

Content Marketing 121

Content Marketing User-Generated CRM Social Media Marketing 121

Hubspot Marketing

JUNE 6, 2025

Let’s explore what this means for content marketers. Table of Contents What is deep research? Using Deep Research for Content Strategy What’s next? Use Case for Content Marketers I took Gemini’s deep research out for a spin and asked it to create a content strategy for a furniture museum.

Content Marketing 97

Content Marketing User-Generated Finance Marketing 97

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. You’re not alone.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Trade Press Services Newsletter

DECEMBER 5, 2024

Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests. Sign up to receive the industry’s best B2B marketing content. The report offers a comprehensive analysis of the current landscape and forecasts emerging trends to watch out for in the coming year.

Market Trends 247

Market Trends Marketing Marketers Customer Journey 247

Aspiration Marketing

OCTOBER 23, 2024

From its humble beginnings as personal online diaries to today's sophisticated content marketing channels, blogging has consistently demonstrated its ability to adapt and thrive. Let's dive into the history of blogging and discover why it remains a vital component of today's digital marketing landscape.

Communications 253

Communications Digital Marketing Content Marketing Marketing 253

Aspiration Marketing

MAY 15, 2025

These tools offer more than just time savings; they provide actionable insights that can revolutionize your lead generation, sales pipeline, and content marketing efforts. The answer lies in the strategic implementation of AI and automation.

Content Marketing 243

Content Marketing Marketing Marketers 243

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. If you have known content, keep reinforcing the value of the information.

eBook 137

eBook User-Generated Content Marketing Customer 137

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. SEO benefits: Fresh, relevant content has a positive impact on SERP rankings.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Answer: Certainly! Interview questions: 1. What was your approach?

Management 123

Management CMO Content Marketing Analytics 123

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics. Here’s a breakdown of this approach: 1.

Whitepaper 126

Whitepaper User-Generated eBook Analytics 126

Martech

NOVEMBER 6, 2024

When you look across major time zones, this timeframe engages multiple markets at peak hours, as people tend to scroll on their phones most when they first wake up and again while winding down for bed. Dig deeper: Why we care about content marketing 3.

PR 136

PR Transform Target Market Content Marketing 136

Trade Press Services Newsletter

APRIL 3, 2025

This approach helps marketers cater to the needs of audiences who seek concise and relevant information. For B2B marketers, microcontent can play a vital role in a comprehensive content marketing strategy. Microcontent is so much more than just attention-grabbing.

Whitepaper 227

Whitepaper Branding Digital Marketing Marketing Strategy 227

Martech

DECEMBER 20, 2024

Takeaway Format your content like a map: clear paths, signposts (headings) and rest stops (breaks in text) to guide readers through. Dig deeper: Beyond the funnel: A new approach to content marketing 3. Its not clear who its for The problem Generic content doesnt resonate because it doesnt speak to anyone specifically.

Manufacturing 121

Manufacturing Copywriting Education Content Marketing 121

Backlinko

JANUARY 23, 2025

market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1%

B2C 116

B2C Advertisers Advertising Content Marketing 116

Martech

JANUARY 23, 2025

They deserve the wreckage for being such lazy SEOs and content marketers! They deserve the wreckage for being such lazy SEOs and content marketers! So about that massive drop to the HubSpot blog… just look what they've been publishing.

SEO 119

SEO Health Content Marketing Management 119

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. So, stay apprised of these habits and how you can adapt your marketing to them. Read AI in Digital Marketing — The Complete Guide.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

MARCH 3, 2025

Dig deeper: Beyond the funnel: A new approach to content marketing The three pillars of true thought leadership True thought leadership isn’t about getting as many followers as Mel Robbins or Gary Vee. You’re not leading anything because your customers aren’t listening.

Thought Leadership 127

Thought Leadership Price Content Marketing Customer 127

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy.

Transform 139

Transform Copywriting User-Generated Marketing 139

Trade Press Services Newsletter

JUNE 5, 2025

Epic Content Marketing, Second Edition by Joe Pulizzi Epic Content Marketing is a go-to guide for marketers seeking to create content that resonates with their target audiences and drives measurable results. Buy on Amazon 7.

Transform 130

Transform Marketing Marketers Education 130

Martech

MARCH 10, 2025

The combination of shorter attention spans and information overload is reshaping how audiences interact with content online, leading to a preference for quick, engaging formats and a reliance on algorithms for content discovery. Use analytics to refine content strategies based on audience behavior and preferences.

User-Generated 124

User-Generated Marketing Marketers Analytics 124

SmartBrief - Marketing

SEPTEMBER 23, 2024

The idea is to find the perfect mix that will catch your audiences’ attention and convince them that your content marketing is worth their time. Always go into this with a curiosity-based mindset, and you can bet that you’ll learn something new and find exciting ways to elevate your content marketing strategy.

Fashion 119

Fashion Food Content Marketing Advertisers 119

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 116

Thought Leadership Copywriting SEO Marketing 116

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO 104

SEO Branding User-Generated PR 104

Martech

NOVEMBER 7, 2024

Final meta-prompt: Based on the segments identified in our previous analysis, evaluate which would likely be most profitable for an AI marketing consultancy focused on generative AI for content marketing. Who has the highest content production costs? Focus on particular aspects of content marketing?

Market Segmentation 125

Market Segmentation Non-Profit Transform Marketing 125

Martech

JANUARY 3, 2025

Organizations need to upskill marketers in this area if they want to get the most from their AI investment. Templates for scalable content creation As AI allows more people to create content, marketers will take on the role of keepers of the master templates.

Branding 136

Branding Copywriting Law Marketing Ethics 136

Aspiration Marketing

NOVEMBER 20, 2024

Whether it's a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done in event marketing. In 2019, over 75% of content marketers said that it's the single most effective marketing channel in their arsenal.

Event Marketing 130

Event Marketing Marketing Marketers Content Marketing 130