Search Engine Land

MAY 22, 2023

Fields: IT, tech, SaaS, crypto, real estate, finance, marketing and more. Fields: Technology, ecommerce, healthcare, finance and more. Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more. Quality links from the sites of real businesses that are growing are a long-term investment.

Real Estate 87

Real Estate Finance Price Health 87

Search Engine Land

OCTOBER 3, 2023

Health information: Medical records, health insurance details or other healthcare-related data. Unintentional publishing Website administrators or content creators may accidentally publish documents or pages containing PII. Consumers worldwide lost nearly $9 billion in identity theft in 2022 and one in three Americans are victims.

SEO 99

SEO User-Generated Health eCommerce 99

Search Engine Land

MARCH 29, 2023

Where they are engaging with content. On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Get the daily newsletter search marketers rely on. Enter Reddit Ads.

Pharmaceutical 93

Pharmaceutical Whitepaper Millennials User-Generated 93

Econsultancy

JANUARY 27, 2022

New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow them rather than the brand they represent. One-off posts are now recognised merely as advertising rather than influencer marketing.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Neil Patel

SEPTEMBER 14, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. If you have separate departments for marketing, sales, IT, and customer service, you need more advanced functions than a business with five employees. Without customers, your business wouldn’t exist. Business size.

CRM 144

CRM Price Manufacturing eCommerce 144

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

As marketers, it’s our job to make sure that our brand stays top of mind until they are ready. We’ll use an ecommerce store as an example here. Now, let’s bring these tools and examples together and see what happens: Let’s stick with the healthcare industry example and assume your website sells uniforms and accessories.

Thought Leadership 134

Thought Leadership eCommerce Product Marketing Product 134

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. From providing content support to spinning strategies, agencies provide a team’s worth of creative, strategic and tactical support for your social channels.

Management 90

Management Real Estate Branding Food 90

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? A fractional CMO is a part-time marketing executive who provides strategic leadership to help companies achieve their goals.

CMO 80

CMO Transform Communications Marketing Strategy 80

Scoop.it!

MARCH 10, 2022

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business.

Content Marketing 84

Content Marketing Transform User-Generated Marketing 84

Econsultancy

DECEMBER 13, 2021

With shoppers now turning to ecommerce channels as part of their everyday purchase journey, FMCG manufacturers are suddenly having to re-evaluate how they create and convert demand for their products and re-consider how and where they invest in brand advertising and marketing. Click through from the headlines if you want to read more.

Transform 52

Transform Manufacturing eCommerce Fashion 52

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing 87

Marketing Marketers Thought Leadership Advertising 87

Neil Patel

NOVEMBER 23, 2021

Search operators like these are super handy for the everyday Googler, but more advanced operators can be a differentiating tool for the savvy marketer looking to gain a competitive advantage. As every marketer knows, keeping an eye on your competitors’ business is vital to your continued success. Identify Q&A Thread Opportunities.

SEO 107

SEO User-Generated Health eCommerce 107

Digital Marketer

MARCH 2, 2023

Last year was a watershed moment in the history of ecommerce. How We Aggregate: Hawke Media uses the data from its proprietary marketing technology platform, HawkeAI. HawkeAI aggregates data across 1000s of businesses’ marketing channels and $100’s of millions in annual media spend to compile these data benchmarks.

eCommerce 60

eCommerce Non-Profit Shoppers Analytics 60

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing 80

Marketing Marketers Advertising Advertisers 80

Rock Content

MARCH 24, 2023

In this blog post, we will discuss the implications of AI writers for content marketing, their benefits, limitations, and the strategy for embracing an AI-influenced future. An AI writer is a tool that employs artificial intelligence to create content for companies and brands.

User-Generated 52

User-Generated Copywriting Fashion eCommerce 52

Scoop.it!

AUGUST 25, 2022

NLP spending has gone up to 30% in some markets, and the market for NLP products and services is bound to increase to more than $25 billion by 2024. . This article will give you a birds-eye view of NLP and insights into its application in machine learning marketing and content creation. “Alexa, I like this song.”

Transform 64

Transform User-Generated Manufacturing Communications 64

Sachs Marketing Group

AUGUST 5, 2023

For example, a web design company specializing in addiction treatment centers will have a nuanced understanding of the following: Compliance Requirements : They’ll know the legal restrictions around marketing addiction treatment services, ensuring your website adheres to all laws and regulations.

Law 52

Law Price eCommerce Branding 52

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 67

Content Marketing Thought Leadership eCommerce Marketing 67

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 134

CMO Marketing Marketers Health 134

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. What a relief. You can finally work on them!

CRM 85

CRM Email Marketing Whitepaper Customer loyalty 85

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Transform 90

Transform Marketing Marketers Non-Profit 90

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. And with so many active users available, there’s so much potential to get eyes on your brand’s content. Healthcare. Start your free Sprout trial.

Finance 114

Finance Education Social Media Marketing Transform 114

Welcome Software

OCTOBER 12, 2022

I am Laura Dolan, your host, and today we are joined by Dom Graveson , who's the director of strategy and experience at Netcel and Deane Barker , who is the global director of content management here at Optimizely. How's it going, gentlemen? Dom Graveson: Yeah, very good, thank you. How are you? Laura Dolan: Doing well, doing well.

Transform 52

Transform CRM Management Product 52

Welcome Software

OCTOBER 12, 2022

I am Laura Dolan, your host, and today we are joined by Dom Graveson , who's the director of strategy and experience at Netcel and Deane Barker , who is the global director of content management here at Optimizely. How's it going, gentlemen? Dom Graveson: Yeah, very good, thank you. How are you? Laura Dolan: Doing well, doing well.

Transform 52

Transform CRM Management Product 52

Sprout Social

APRIL 13, 2022

This made Instagram a valuable visual marketing tool for brands and businesses alike. That’s why knowing the best times to post on Instagram can be a huge benefit to your social media content strategy. Healthcare. Start your free Sprout trial. What are the best times to post on Instagram? Consumer Goods. Hospitality.

Finance 122

Finance Food Education Social Media Marketing 122

Neil Patel

NOVEMBER 16, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A content management system—CMS for short—gives you the ability to publish content on the Internet. There are tons of different content management systems available on the market today.

Management 141

Management eCommerce SEO Shipping 141

Hootsuite

SEPTEMBER 3, 2020

The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. New digital divides in key demographics, a shift towards performance marketing tactics. It also changed how we use social media. What social networks are doing. Very right.

CMO 144

CMO User-Generated Gen Z eCommerce 144

Use Insider

JULY 8, 2023

This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. In this article, we’ll walk you through five strategies for using WhatsApp as a marketing channel. Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.

Branding 52

Branding Transform eBook Customer Acquisition 52

Econsultancy

MARCH 4, 2022

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Click the contents below to jump between sections… Latest. Ecommerce penetration. Ecommerce Microlearning. Ecommerce Quarterly. Ecommerce Quarterly.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Use Insider

AUGUST 25, 2023

Senior eCommerce Manager | Adidas Adidas increased AOV by 259% with Insider’s Category Optimizer 2. By focusing on user behavior and delivering relevant content, Remix and Insider turned registered users into loyal customers who were more likely to make a purchase, increasing first-time purchases by 104%.

Retail 52

Retail Shoppers Transform eCommerce 52

Welcome Software

MARCH 15, 2022

Bringing informative and relevant content to audiences is a top priority for marketers. Yet, lifecycles for go-to-market assets tend to lag behind the demands of consumers. Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce? Size: Enterprise & Mid-Market?

Transform 52

Transform Marketing Marketers CMO 52

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Advertising. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Neil Patel

AUGUST 25, 2021

If you fail to make it impactful and clickable, every other marketing step that you take will be a total waste of time. For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. Why Should You Care About Headlines? Principles ? Strategies ?.

Affiliate Marketing 145

Affiliate Marketing User-Generated Copywriting Health 145

Marketing Insider Group

APRIL 7, 2021

Here’s a secret: When you figure out your differentiation factor and develop content around it , you can all but forget about what your competition is up to online. Instead of trailing their content, you’re 100% focused on your audience because you already know what it takes to offer something unique. It’s all about relevancy.

Transform 130

Transform Thought Leadership Promotion Customer loyalty 130

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Exposure Ninja

JUNE 29, 2023

Here’s how you can achieve that with marketing. We’re going to explore what ethical marketing actually is, share some examples of businesses doing ethical marketing (both good and bad), and we’ll share how you can build an ethical marketing campaign from the ground up. What is Ethical Marketing?

Food 52

Food Health Marketing Marketers 52