Martech

MAY 16, 2025

The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool.

Real Estate 89

Real Estate Finance Copywriting Health 89

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 135

Content Marketing Finance Marketers Marketing 135

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Hubspot Marketing

JANUARY 8, 2025

SEO and data analysts: Provide insights based on previous campaigns and predict trends that may have future budget implications. Finance team: Track historical forecasts and spending patterns and enforce budgets across the organization. Pro tip: It also wouldnt hurt to run your plans by the sales team.

Social Media Marketing 130

Social Media Marketing CMO Finance Health 130

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. What is SEO? Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. What Other Factors Are Weighted Into SEO?

SEO 110

SEO Finance Content Marketing Place 110

Backlinko

MARCH 5, 2025

You might want deeper insights into your competitors content strategies. Or need more reliable data for SEO planning. This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone.

SEO 83

SEO Finance Market Research Shoppers 83

Search Engine Land

OCTOBER 28, 2022

What is the greatest skill in SEO? Although patience is a great answer, I would never say there is a “greatest” SEO skill. Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. Dave Davies , Lead SEO, Weights & Biases.

SEO 124

SEO PR Finance B2C 124

Hootsuite

NOVEMBER 28, 2024

Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. In this guide, we’ve put together a list of the 12 best SEO services in 2024. They all have proven track records and a strong reputation in the market. And then go more in-depth on each SEO service on our list and what makes it stand out.

SEO 117

SEO eCommerce PR Non-Profit 117

Content Marketing Institute

OCTOBER 14, 2017

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Scoop.it!

APRIL 26, 2022

It’s time to take your content marketing strategy from a first-touch conversion channel to a last-touch one. Content marketing has all the makings of a powerful conversion channel that can drive your sales strategy. Read on to find out why (plus a few tips on how to get your sales team started with content marketing).

Content Marketing 116

Content Marketing Marketers Marketing SEO 116

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. These aren’t made-up numbers. IEEE GlobalSpec: Engineering360.com

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 106

Content Marketing eBook Marketing Plan Marketers 106

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Content Marketing 110

Content Marketing Transform User-Generated Marketers 110

Rock Content

MARCH 21, 2023

Content marketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand. As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list.

Content Marketing 96

Content Marketing Finance Real Estate Marketers 96

Scoop.it!

FEBRUARY 21, 2023

Is your accounting firm making the most of that traffic with your content marketing? It may seem like an extra task on your to-do list, but content marketing can provide real benefits. Benefits of content marketing for accountants First of all, it’s crucial to understand what content marketing is.

Content Marketing 109

Content Marketing Whitepaper Customer Journey Finance 109

Neil Patel

SEPTEMBER 25, 2020

How Can You Use Google Autocomplete for SEO? Before you start analyzing Google Autocomplete predictions for SEO, it’s essential to do these three things: Log out of Google or use incognito mode to make sure your search history doesn’t influence the predictions you get. Uncover Key Words for Local SEO. Conclusion.

SEO 111

SEO eCommerce Shoppers User-Generated 111

Content Marketing Institute

JANUARY 31, 2019

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.

Content Marketing 96

Content Marketing Key Performance Indicator Inbound Marketing Finance 96

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Content Marketing 104

Content Marketing User-Generated Marketers Marketing 104

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. Note: Finance blogs are popular and profitable. But its a YMYL topic, and you know what that means.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Search Engine Land

NOVEMBER 21, 2022

With just a few strategic pieces in place, content marketing can work outrageously well. Content marketing strategy is notoriously complex for the uninitiated. That’s what a content marketing agency is for. What is a content marketing agency? What does a content marketing agency do?

Content Marketing 91

Content Marketing Marketers Marketing Marketing Ethics 91

Search Engine Land

MAY 20, 2024

SEO content value proposition template Clarifying your SEO approach This article continues my recent series on SEO strategies , SEO planning , using generative AI to help with SEO and how to create helpful, people-first content. As with much marketing, the magic is in the process. Get specific!

SEO 102

SEO Non-Profit Energy Finance 102

Martech

NOVEMBER 18, 2021

Some of Conductor’s latest highlights include Content Guidance, providing marketers with on-demand access to AI-driven recommendations for creating winning content. The company also built a free hyper-advanced Chrome Extension to make all things SEO and content marketing smarter, better and faster directly from your browser.

Finance 117

Finance Retail SEO Digital Marketing 117

Hubspot Marketing

MAY 9, 2019

Content Marketing Courses. Content Marketing Certification by HubSpot Academy. Power your business with remarkable content. This course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Martech

SEPTEMBER 8, 2021

Digital asset management (12%) is also part of the content marketing stack. Because of the rapidly increased importance of content, this might be taken as an indication that organizations were largely happy with what they had. So it is not surprising that marketers replaced performance tools. Audience and intelligence.

CRM 142

CRM Retail Finance Marketers 142

Martech

JUNE 3, 2025

The old GTM stance: Visibility, volume and velocity For the past two decades, GTM strategies have been built on this foundation: SEO and content marketing to dominate keywords. Train for strategic interlock : GTM must interlace with finance, product and ops not just scale itself.

Finance 70

Finance SEO Content Marketing Product 70

Marketing Insider Group

JANUARY 30, 2023

But before you pull the trigger, consider starting up your content engine. Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Why Prioritize Content Creation Before Hiring A Fractional CMO?

CMO 116

CMO Finance SEO Content Marketing 116

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. These prompts can inspire and generate ideas for limitless content marketing concepts. You’ve spent 10 years learning from experts in finance.

Content Marketing 91

Content Marketing Finance Marketers Marketing 91

Hubspot Marketing

FEBRUARY 19, 2025

Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals. These should give you a direction on where to focus and where to avoid distractions in the marketing world. Quadrant 3 : Respond to non-urgent media inquiries.

Transform 89

Transform Finance Management Communications 89

Adobe Experience Cloud Blog

AUGUST 3, 2017

I frequently get guest blog pitches for my marketing blog. No one will read your post on leather couches on my marketing blog and rush out to buy one from you. They Don’t Understand Basic SEO. Let’s go back to that example of a post about leather couches on a marketing blog. Furry friends.

Thought Leadership 134

Thought Leadership Finance SEO Promotion 134

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Partner with a Marketing Agency.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

JANUARY 31, 2022

In this guide, we’ll cover the specific steps you should take to develop your content strategy, plus real-world content strategy examples from brands who are doing it right. A content strategy is a holistic approach to delivering information to customers. What is a content strategy and why is it important?

Inbound Marketing 141

Inbound Marketing SEO Content Marketing Communications 141

Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. Eventually, I saw an opening at the financial news site TheStreet.com and, based on my experience with the credit-card documentary, I landed a job there as managing editor of MainStreet.com, a new site focused on personal finance. SEO Click To Tweet.

Finance 108

Finance Non-Profit SEO Promotion 108