Marketing Insider Group

JUNE 18, 2015

Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. The Lincoln Motor Company’s “Lincoln Now”.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant. Create collaborative content.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing 104

Content Marketing Transform Marketing Marketers 104

Hubspot Marketing

JANUARY 28, 2025

What Brill Medias team did next is fascinating: By vetting problem language, solution language, and transformation language, we cut our lead cost from $114 to $27, which is a 76% lower lead cost. The strategy behind Brill Medias ad spend optimizations was researching on Reddit, Twitter X, and AI what problems people are having with agencies.

Non-Profit 64

Non-Profit Transform Marketing Marketers 64

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Content Marketing 111

Content Marketing Transform Marketing Marketers 111

Welcome Software

MAY 7, 2025

AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce.

Product 52

Product Transform User-Generated Market Research 52

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers? Get MarTech!

Transform 136

Transform Marketing Marketers Market Research 136

Martech

APRIL 25, 2024

Streetbees’s SBX market research tool now has photo and video capture capabilities. WordLift’s AI SEO Agent is designed for SEO and content marketing tasks. Features include analyzing search demand, transforming, revamping and creating content.

Transform 115

Transform Education SEO Market Research 115

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. Ready to take that next big leap into the future of content marketing?

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform 52

Transform Marketing Marketers CRM 52

Set Up

JANUARY 21, 2025

Client Priority #2 | Content Creation goes by the Wayside? Just because content creation was a lower priority does not mean it is going away. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad.

Transform 125

Transform CRM Marketing Marketers 125

Content Marketing Institute

JANUARY 24, 2019

Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis.

Transform 110

Transform Price Analytics Social Media Marketing 110

Sprout Social

JANUARY 14, 2020

Roles in this vein might have titles like marketing specialist, digital marketing coordinator or marketing associate. A marketing generalist will try their hand at everything. Content marketing. You’re a social media expert and know how to supplement your knowledge with additional research.

Management 144

Management Transform Communications Market Trends 144

Scoop.it!

JANUARY 18, 2024

Market intelligence on its own, though, isn’t enough for a business to survive, grow, and innovate. Enter content curation: similar to but not the same as content marketing , content curation seeks to educate your audience and passively push your website up Google’s SERPs.

Transform 105

Transform CRM Marketing Marketers 105

Adobe Experience Cloud Blog

MARCH 13, 2017

Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department. In The 3 Key Pillars for Potent Content Marketing, international influencer (is it weird if I call him a superstar?),

Transform 126

Transform Thought Leadership CMO Marketing 126

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. Think case studies, original research, firsthand insights, and expert interviews. But the competition is no joke.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Content Marketing Institute

NOVEMBER 3, 2017

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. Content often is more expensive than those other options. And, guess what? It’s harder.

Transform 110

Transform Customer Acquisition Advertising Advertisers 110

Hubspot Marketing

DECEMBER 26, 2022

You don’t have to guess what will be of interest to your audience because the data shows you what performs well with your audience based on market and competitor analysis. Why is content intelligence important? Many marketers use content marketing to communicate with their audiences and draw them in.

Transform 144

Transform User-Generated Analytics SEO 144

Welcome Software

JANUARY 12, 2024

Sure, I’ll execute on the big stuff; those pillar posts will happen, for sure, and I’ll refresh some key pieces of content so they don’t fully atrophy. But the fun stuff that makes me love content marketing and pushes me professionally? Like I said, same old me. Well, look no further. Well, look no further.

Content Marketing 83

Content Marketing Transform Marketing Marketers 83

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Another revolutionary model is peer-to-peer marketplaces.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Pam Didner

JUNE 20, 2022

For starters, I still love this definition from How to Transform Marketing into a Center of Excellence : “A center of excellence consists of subject-matter experts and uses methodologies and tools that enable shared learning and encourage the building of a performance-based team.” Local marketing plan. Martech stack.

Transform 96

Transform Marketing Marketers New Technology 96

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Whitepaper 109

Whitepaper Transform B2C Promotion 109

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. You can’t count on GenAI to plan and create your industrial marketing roadmap from start to finish.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Vertical Response

MARCH 29, 2024

This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. High-quality, engaging content is the cornerstone of organic traffic, inviting visitors to linger and explore. You’re in the right place.

Transform 81

Transform User-Generated SEO Analytics 81

Litmus

NOVEMBER 11, 2022

With the tools to leverage comprehensive data and dynamic content, marketers are better equipped to predict what their buyers want in specific scenarios. Previous interactions—and data from CRM—can inform other dynamic CTAs, like customer surveys, customer feedback, a contact database, or market research and segmentation. .

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Look at your competitors In some ways, this is an alternative form of market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research 128

Market Research Education Marketing Strategy Advertising 128

Hootsuite

JANUARY 10, 2024

Who it’s best for: Content creators, small teams, businesses just beginning their social media journeys AI tools for content marketing 3. It’s become the default name for “AI content creation.” Synthesia Synthesia enhances video production, even if you’re the most camera-shy marketing person on the planet.

Price 133

Price User-Generated Copywriting Marketing 133

Adobe Experience Cloud Blog

MARCH 1, 2016

Community forums are one of the best (and most commonly overlooked) channels that provide marketers with an invaluable, and often free, pool of queries and topics of interest. . By being proactive and taking advantage of the expanse of users and information on forums, you can transform the way you engage with your prospects and customers.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Martech

OCTOBER 14, 2022

To support those roles, CMOs have a laundry list of responsibilities that includes the following: Creating and implementing marketing campaigns. Overseeing market research. In marketing, focusing on rocks is a vital tactic to meet your business’s essential needs. Analyzing metrics. Qualifications of a CMO.

CMO 130

CMO Non-Profit Transform Advertising 130

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Partner with a Marketing Agency. It’s all about the buyer, so go figure!

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Search Engine Land

JULY 28, 2023

If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. The best AI video generators for marketers Many marketers can get the upskilling or reskilling they need to learn how to use the powerful AI-based tools that YouTube creators use now.

User-Generated 94

User-Generated Transform Food Price 94

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Digital Marketer

FEBRUARY 14, 2024

I’m Adrian Boysel, and over the last 17 years, I’ve mastered the art of brand storytelling, transforming businesses into iconic brands. The Brand Revolution Begins Here Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power of a meticulously crafted brand strategy.

Branding 86

Branding Transform Non-Profit Communications 86

Hubspot Marketing

MAY 20, 2024

Here's the book marketing schedule I used for myself: Marketing research : Began August 2023 Marketing plan development : Began September 2023 Plan execution : October 2023 - February 2024 Release : January 2024 I'll share a word of warning for your late-game marketing efforts in a minute. Personal author journey.

Promotion 113

Promotion Marketing Marketers Transform 113

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74