Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketers 89

Marketers Marketing CRM Customer Journey 89

Orbit Media Studios

APRIL 30, 2025

And performance marketing doesnt work well without brand marketing. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. A must-read for anyone looking to build a content strategy that drives real business impact.

Transform 109

Transform User-Generated CMO Copywriting 109

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. Customers can sniff out a phony.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Martech

MARCH 12, 2025

Now is also the time to evaluate your marketing channel mix through the lens of inflation-adjusted ROI. Content marketing, for example, often proves resilient in tough economic periods it’s typically 62% less expensive than other marketing tactics while generating three times the leads.

Transform 113

Transform Finance Marketers Marketing 113

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

B2C 59

B2C Content Marketing CRM Marketers 59

Martech

SEPTEMBER 18, 2023

Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. A: I use primarily forecasting dashboards and reporting dashboards. What are the current types of accounts in our customer base?

Manufacturing 127

Manufacturing Copywriting CRM Marketers 127

Rock Content

MAY 5, 2020

Still, if someone would ask me about how Content Marketing will evolve from the Coronavirus pandemic , I would not change my answer: responsibility. Digital content experiences will come out of the crisis stronger than ever. It’s no doubt that Content Marketing will come stronger out of this crisis.

Manufacturing 124

Manufacturing Food Promotion Education 124

Exposure Ninja

MAY 2, 2025

Content Marketing Content marketing is one of the most effective ways to build trust, generate leads, and support the growth of your SEO and GEO strategies. Email marketing is what keeps your brand front of mind during these different stages. It’s also one of the highest-performing marketing channels.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

JANUARY 31, 2025

Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing. Follow these five steps and you will see the desired results. Your brand is the foundation for everything.

Customer Journey 99

Customer Journey Marketers Marketing SEO 99

Martech

APRIL 1, 2025

Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways.

Transform 129

Transform SEO Copywriting User-Generated 129

Martech

DECEMBER 19, 2024

Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information.

Customer Journey 124

Customer Journey Energy Communications Branding 124

Marketing Insider Group

JANUARY 10, 2022

At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more. PS – I’m doing a workshop in March for SMX titled “Creating An SEO-friendly Content Marketing Program” Let me know if you are interested?

Non-Profit 141

Non-Profit Marketers Marketing SEO 141

Hubspot Marketing

MAY 2, 2023

Provide me with a list of companies currently looking for a freelance performance marketer. Here, I step into the shoes of a performance marketing specialist who wants to get a list of potential clients. Write me a poem on how great content marketing is. You won’t believe what I got!

Price 142

Price CRM Performance Marketing Advertising 142

Marketing Insider Group

SEPTEMBER 9, 2020

Your marketing investments are not generating revenues if your ROMI is less than 100%. Use ROMI carefully in deciding which marketing tactics to boost, retain, or remove. Do not immediately cancel low-performing marketing projects that may need adjustments to be successful. . Average Revenue Per Account (ARPA).

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere.

Transform 128

Transform Manufacturing Copywriting Law 128

Marketing Insider Group

SEPTEMBER 7, 2021

Creative agencies cover a wide range of specialty areas including content, marketing, advertising, and design. Marketing : performing market analysis and developing strategies for increasing brand awareness, generating leads, and driving sales. Quick Takeaways. How to Know When You Need One. Image Source.

PR 138

PR Promotion SEO Advertising 138

Welcome Software

DECEMBER 5, 2022

As a result, companies have turned to new forms of marketing to reach their audience. One of these forms of marketing is content marketing: an indirect type of advertising that delivers blog posts, podcasts, and other forms of content to indirectly market a brand to consumers. What is content marketing?

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketers 40

Welcome Software

DECEMBER 5, 2022

As a result, companies have turned to new forms of marketing to reach their audience. One of these forms of marketing is content marketing: an indirect type of advertising that delivers blog posts, podcasts, and other forms of content to indirectly market a brand to consumers. What is content marketing?

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketers 40

Marketing Insider Group

MARCH 9, 2015

Jon wanted to talk to me about all this based on my post “ Why I Bet My Career on Content Marketing ” where I talk about my belief that marketing has a marketing problem , there is a content marketing imperative based on our need to start attracting our audience vs. buying it. We get it a lot.

CMO 100

CMO Promotion Marketers Marketing 100

Marketing Insider Group

JANUARY 11, 2021

They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds. Not your typical marketing conference.”.

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Backlinko

DECEMBER 6, 2024

That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Top of Funnel (ToFu): Awareness The ToFu stage is the entry point to your marketing funnel. Provide valuable content appropriate for each part of their journey.

Customer Journey 85

Customer Journey User-Generated Marketers Marketing 85

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

SEO 144

SEO eCommerce Thought Leadership Communications 144

Martech

AUGUST 9, 2023

She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

CMO 98

CMO Event Marketing Education Place 98

Calvyn Lee Blog

NOVEMBER 24, 2023

For example, Persado uses AI to create higher-performing marketing messages. Evaluate Marketing Channel Effectiveness An ongoing process for marketers is determining which channels drive the highest return on investment (ROI). This presents an opportunity for generative AI to simplify testing of alternatives.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

JANUARY 12, 2022

said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. I’ve always maintained that data and privacy is NOT a legal and compliance challenge, it is a content, marketing, and design challenge.’. So here’s the secret, we’re already gathering a ton of zero-party data. We just don’t use it that well.”

CMO 129

CMO eCommerce Shoppers Retail 129

Martech

DECEMBER 12, 2023

Performance publishing is a strategy that boosts brand visibility during the consumer buying journey. It focuses on optimizing owned assets through a blend of consumer data and a robust content marketing plan.

Branding 119

Branding Customer Acquisition Law eBook 119

Litmus

MARCH 15, 2024

When you can’t measure what is and isn’t performing, it’s hard to prioritize your efforts or advocate for more team budget. Prioritize time-tested marketing channels that deliver the highest ROI Understanding the performance of all your marketing channels is critical to driving conversions, pipeline, growth, and customer engagement.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Hubspot Marketing

JANUARY 22, 2024

Q1 Marketing Tips from HubSpot Experts Embrace an elastic approach. A big part of formulating a strong marketing strategy is understanding that it might change. This is why Drue Stinnett , Content Marketing Manager at HubSpot, recommends an elastic approach. Reflect on last year's performance.

eCommerce 137

eCommerce Marketers Marketing Influencer Marketing 137

Sprout Social

SEPTEMBER 12, 2022

Stand-out services: Social Media Management, Paid Social, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Recruitment Marketing. Industries served: Marketing & Advertising, Nonprofits, Transportation. In their own words: The performance marketing partner for modern brands.

Management 98

Management Real Estate Branding Food 98

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital Marketing Services. Clients of Neil Patel Digital India.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Rock Content

JULY 16, 2020

While in the past, my strategy workshops were mostly attended by brand and content leaders, now a vastly eclectic crowd of marketers belonging to different domains shows up. . People from performance marketing, but also paid media, social media, and PR teams are a common audience of my strategy exercises.

Energy 72

Energy Finance PR Performance Marketing 72

Martech

NOVEMBER 10, 2022

Take advantage of these tips and tricks to create quality content that both Google and people will love. What is content automation, and why do you need it? Content marketing automation involves identifying repetitive content marketing tasks and then using relevant tools to automate those tasks.

Copywriting 101

Copywriting SEO User-Generated Content Marketing 101

Rock Content

JULY 27, 2020

If that peak really has been reached, the marketing industry will be forced to refocus on creativity. Yet marketers and their counterparts in finance have become used to the measurability of performance marketing. The majority of marketers are trying to add some science to the art. The short answer is no.

Entertainment 72

Entertainment Finance Advertising Advertisers 72

Martech

JANUARY 13, 2022

Search engine optimization encompasses a wide range of marketing activities, including content marketing , user experience strategy , technical analysis, and more, all with the goal of increasing the traffic websites receive from search engines. SEO platforms help marketers draw more insights from their work.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performing marketing.

Direct Mail 96

Direct Mail Inbound Marketing Thought Leadership Marketers 96

Search Engine Land

OCTOBER 13, 2022

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. How Mann Lake and NP Digital increased paid search revenue by 87% YoY.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Marketing Insider Group

NOVEMBER 18, 2020

With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Partner with a Marketing Agency. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145