Content Marketing Institute

JUNE 12, 2024

Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today. Businesses are the most trusted entity today.

Price 135

Price Influencer Marketing Branding Marketers 135

Backlinko

SEPTEMBER 6, 2024

Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). But it requires a paid API key from DataForSEO to generate search volumes for keywords. Which costs $0.05

SEO 113

SEO Price User-Generated Analytics 113

Backlinko

JULY 26, 2024

ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators. SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5

Price 100

Price User-Generated SEO Management 100

Buffer Marketing

OCTOBER 2, 2024

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month.

Price 116

Price Key Performance Indicator SEO Analytics 116

Buffer Marketing

FEBRUARY 18, 2025

Creator Economy Live Date: Feb 4-5, 2025 Location: Caesars Forum, Las Vegas Price : $999-2,099 Best for: Creators looking to connect with decision-makers and influencer marketing pros Creator Economy Live is a two-day deep dive into the creator economy, focusing on the strategies, relationships, and platforms that drive the industry forward.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Backlinko

DECEMBER 19, 2024

Pricing You can try Organic Research (with limited access) when you sign up for a free Semrush account. Which can help you prioritize your SEO and content marketing efforts. Pricing Keyword Gap is a part of Semrushs suite of SEO tools, and you can try it out with a free plan. Top Competitor Content Analysis Tools 7.

Price 105

Price Non-Profit Advertising Advertisers 105

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy.

Transform 139

Transform Copywriting User-Generated Marketing 139

Hubspot Marketing

SEPTEMBER 24, 2024

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. I’ve included my experience with them, why they’re great, their unique features and pricing, and who I think can benefit most from the tool. Table of Contents Why use AI tools for B2B marketing? See the full pricing breakdown.

User-Generated 103

User-Generated Price Marketers Marketing 103

Hubspot Marketing

NOVEMBER 7, 2024

In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers. Acquire thousands of customers at your current price point. The real challenge is getting that product in front of the right customers — repeatedly, and at scale.

Inbound Marketing 109

Inbound Marketing Logistics Price CMO 109

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. ” Is RGSP new?

Price 116

Price eCommerce Advertising Advertisers 116

Hootsuite

NOVEMBER 28, 2024

And in the wild west of home decor and fashion trends, freelance Content Marketer, Strategist and previous Editorial Associate and Curation Specialist at Pinterest, D’Loraine Miranda , says, “having a presence on Pinterest can give your brand credibility.” Brand awareness At the heart of Pinterest is discovery. Olivia can relate.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

NOVEMBER 21, 2024

Zeta Global’s stock price jumped 15% yesterday as the company issued a detailed rebuttal to a report critical of its financial practices. Culper Research is owned by Christian Lamarco, who is known for short-selling stocks and may profit from a drop in Zeta’s stock price. Shares closed at $25.4 Wednesday after opening at $22.

Price 85

Price Content Marketing Marketing Marketers 85

Buffer Marketing

OCTOBER 28, 2024

I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. Pricing: Free plan available. Pricing: Starts at $69/month. Pricing: Free plan available.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. What is content scoring?

Analytics 116

Analytics SEO Price User-Generated 116

Martech

MARCH 3, 2025

Dig deeper: Beyond the funnel: A new approach to content marketing The three pillars of true thought leadership True thought leadership isn’t about getting as many followers as Mel Robbins or Gary Vee. Helps customers understand which options work best for them As prices rise and options multiply, customers need clarity.

Thought Leadership 127

Thought Leadership Price Content Marketing Customer 127

Hubspot Marketing

OCTOBER 14, 2024

Traditional Marketing Models 1. 7Ps Marketing Mix The 7Ps Marketing Mix is the ultimate checklist for getting your product or service into the world. Think of it as covering all the bases to ensure you’re not missing anything crucial when planning your marketing strategy. Price: Figure out how much you’re going to charge.

Price 117

Price Marketing Marketers User-Generated 117

Buffer Marketing

NOVEMBER 7, 2024

Pricing 2.3. Social media platforms Marketing 4.1. Content Marketing 4.6. Knowing who they are hiring and which teams they are expanding will give you an idea of what steps they’re about to take, both product- and marketing-wise. Are they about to hire their first sales rep or content marketer?

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

Marketing Insider Group

SEPTEMBER 19, 2023

But keeping up with demand and consistently producing high-quality content is a tall order, especially for small businesses with limited in-house resources. That’s where white label content marketing comes in: A solution that takes content creation off your plate while still allowing you to meet both your own and your clients needs.

Content Marketing 127

Content Marketing Non-Profit B2C Marketing 127

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. Personalize your customer experience.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

MARCH 18, 2025

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. Now is not the time to ignore what’s happening or reject clear trends and what they are leading us to. The reason?

CMO 119

CMO Transform Price Education 119

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. When you stop paying, your visibility vanishes.

Branding 127

Branding SEO User-Generated Price 127

Hubspot Marketing

OCTOBER 29, 2024

AI agents are the latest AI trends to crop in sales and marketing, but are they worth it? When to Use AI Agents AI Agents in Content Marketing Concerns with AI Agents What is an AI agent? I‘ve said in the past that marketers should think of AI as a digital assistant.

CMO 107

CMO Real Estate CRM Price 107

Martech

MARCH 12, 2025

When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. Now is also the time to evaluate your marketing channel mix through the lens of inflation-adjusted ROI.

Transform 114

Transform Finance Marketing Marketers 114

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 121

Content Marketing Marketing Marketers Energy 121

Marketing Insider Group

JANUARY 6, 2025

Price If someone cant afford what you are offering, they are not going to buy it. And similarly, even if they can afford it, if the price is too high, they are going to balk at it and find an alternative. Setting an appropriate price can be challenging, but it is indispensable if you want your marketing strategy to be effective.

Product 67

Product Price Marketers Marketing 67

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Jeff Bullas

MARCH 1, 2023

Not only that, but it has also dedicated features for various areas of SEO, ranging from competitor research, off-page SEO (link building, guest posting, content marketing) as well as a decent toolset for conducting technical SEO audits. Pricing is per site and starts from $89.

SEO 361

SEO Search Marketers Analytics Marketing 361

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Hubspot Marketing

SEPTEMBER 23, 2024

However, there may be different opportunities you could aim for, suggests Alan Muther , a digital marketing specialist and founder of Ardoz Digital : “If it looks like your competitor is killing it with content marketing, it might be smarter to double down on link building instead of trying to outdo them in content right off the bat.”

SEO 130

SEO PR Thought Leadership Health 130

Martech

JULY 18, 2024

Offered at a competitive price point, Sugar’s AI capabilities are designed to be accessible to midmarket businesses. The platform generates various types of content, including blog posts, social media updates, and product descriptions. Boltive’s Ad Monitor is designed to enhance ad insights using an AI-powered discovery engine.

Shoppers 119

Shoppers Advertising Advertisers Health 119

Martech

JANUARY 27, 2025

That’s when the price of an asset increases rapidly and becomes detached from its intrinsic value. Some market observers were concerned about this issue well before DeepSeek’s arrival. Marketers should keep an eye on the impact of the AI bubble’s collapse and how it affects the overall economy.

Copywriting 119

Copywriting Marketing Marketers Price 119

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform 85

Transform Marketers Marketing Gen Z 85

Hubspot Marketing

OCTOBER 8, 2024

I’m a journalist by trade who’s made the transition into the wonderful world of content marketing. Each assignment had a clearly marked price, a link to an Asana task card with instructions, and a link to a Google Doc where they could write. In my experience, a low price tag leads to sloppy work. My name is Kaitlin.

Price 99

Price Transform Thought Leadership Management 99

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content.

SEO 107

SEO Marketing Marketers Price 107

Duct Tape Marketing

DECEMBER 23, 2024

John Jantsch Unlocking the Secrets to Premium Pricing in Professional Services Pricing professional services can feel trickyunlike products, services are intangible, and their value can vary from client to client. Biggest takeaway: Jays research reveals that two-thirds of customers now value speed as much as price.

Transform 70

Transform Price Marketing Marketers 70

Backlinko

JULY 30, 2024

For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. You could use Answer The Public to get lots of seed keyword ideas for further keyword research. Or use Semrush’s Keyword Magic Tool , filtering for keywords containing just 1-2 words.

User-Generated 108

User-Generated SEO Price Email Marketing 108

Martech

JUNE 11, 2025

Transactional marketing, like a one-time discount code blasted out to the entire email list, was great for lifting MQL counts but not for customer experience, brand building or long-term retention. Too much B2B marketing is diluted, repurposed offers. Marketers are pressured to deliver tangible results, usually leads and pipeline.

Branding 109

Branding Education Thought Leadership User-Generated 109