Unbounce

JULY 9, 2020

Marketers, copywriters, and salespeople talk about attention all the time. Flyhomes makes buying and selling your homes easy, and profitable. Veteran copywriter Roy Furr calls this the irresistible offer. Even a non-gambler can see the appeal. That’s a $90 profit! “ Attention! And for a gambler?

Non-Profit 145

Non-Profit Food Copywriting B2C 145

Hubspot Marketing

JULY 27, 2018

Business Casual Copywriting could be easily turned into its own aesthetic, with its own voice and tone, and its own identity. If my business name was just ‘Joel Klettke Copywriting’ — well, I'm the be-all-end-all of that business. Business Casual Copywriting , Alberta. My own name would've left me with less leverage.

Copywriting 144

Copywriting Price Non-Profit Management 144

Neil Patel

APRIL 22, 2021

Copywriters know that people buy products emotionally, then justify the purchase with logic. Demian Farnworth shared a powerful copywriting formula for dominating social media platforms and captivating people’s minds: Identify a problem Agitate the problem Proffer a solution. Your CTA copy is a crucial element of every landing page.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Duct Tape Marketing

JULY 25, 2014

Tara Banda is a brand-builder, copywriter, and social media marketer in Dallas, TX. She has worked with businesses of all sizes — from Fortune 500 companies to local non-profits to startups — to define their voice, promote their brand online through digital marketing, and build lasting relationships with fans and advocates.

Digital Marketing 78

Digital Marketing Non-Profit Copywriting Marketers 78

Duct Tape Marketing

MARCH 19, 2015

That’s a habit I learned as a direct response copywriter, and one that the Duct Tape Marketing System places great emphasis on.). Andy Catsimanes is the founder of DayByDay Marketing , dedicated to helping SMBs, churches, and non-profits identify and implement workable marketing systems for predictable growth.

Customer Journey 66

Customer Journey Customer Branding Non-Profit 66

Sprout Social

JUNE 24, 2019

Kirvin Doak Communications (KDC), based out of Las Vegas, has developed results-driven marketing communications campaigns for some of the most successful organizations in the fields of travel and hospitality, entertainment, gaming, attractions, non-profit and healthcare. Mindstream Interactive. and Canada. MBT Marketing.

Non-Profit 88

Non-Profit PR Social Media Marketing Retail 88

Hootsuite

MAY 29, 2023

Many AI copywriting tools can create poems, write clever bios, generate high-performing CTAs, or save you time by building a rough outline of a strategy document. Arguably the most time-consuming of them all is copywriting. AI copywriting isn’t the only way to maximize your productivity.

User-Generated 99

User-Generated Copywriting Non-Profit Social Media Marketing 99

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124

Hubspot Marketing

FEBRUARY 27, 2019

You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. Here are a few of our best copywriting tips for LinkedIn ads. If your target audience has a certain employer, you can target it directly — even by name.

CRM 145

CRM Advertisers Advertising Non-Profit 145

Businesses Grow

APRIL 8, 2024

It’s about non-conformity and breaking patterns. When it comes to non-conformity, humans have the edge because we love to be weird. It will eliminate many entry-level jobs dedicated to copywriting, video production, social media management, research, and more. Great marketing is weird. Absolutely, no matter what you do.

Non-Profit 84

Non-Profit Law Transform Marketers 84

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. Venngage) The average length of a blog post is 1,376 words.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

MARCH 13, 2017

One study showed 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising. So a good testimonial can be more helpful than the most clever copywriting you can come up with. Influencer marketing is also very profitable. Endorsements from Celebrities & Influencers.

Influencer Marketing 111

Influencer Marketing Shoppers Non-Profit Food 111

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. More bottom-line profits from the same overall investment.

Price 105

Price eCommerce Copywriting User-Generated 105

Vertical Response

JUNE 16, 2024

Yes, you can become a community manager without a degree by gaining relevant experience through internships, entry-level roles, and managing communities for non-profits or local groups. Can I become a community manager without a degree? What tools do community managers use?

Management 105

Management Customer Acquisition Non-Profit Communications 105

Unbounce

NOVEMBER 7, 2019

As a copywriter, I know as well as anyone that (and this is hard to admit) text and bullet points will only get you so far when it comes to overcoming purchase objections. They include a section on OneWave, a non-profit surf community dedicated to raising awareness of mental health through saltwater therapy and surfing.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Duct Tape Marketing

MAY 25, 2022

13:39] What’s been the hard part of using AI for non-enterprise level organizations? [15:02] I mean you could probably generate a tremendous amount of profit to the bottom line by just get, I mean, everybody that, by getting more efficient. So, so taking this back to non-enterprise yeah. Paul Roetzer (13:32): Yeah.

Transform 98

Transform Marketers Marketing Non-Profit 98

Unbounce

MAY 15, 2024

How to improve CPA: Refine targeting to reach audiences more likely to convert, reducing wasted ad spend and marketing costs on non-converting users. By tracking CAC, you can see the direct financial impact of gaining new customers and adjust your strategies to keep growth profitable. Remember—what gets measured gets managed.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Unbounce

JUNE 23, 2023

00:19:18] Pete: You’ve nailed it, and as content marketers, we hope our organic results, you know, index at the top of the page, and as paid marketers, of course, we buy those positions for our key non-branded terms. But I would like to think of a high tech, high touch world going forward. [00:31:40] 00:31:40] Jess: For sure.

Marketers 110

Marketers Marketing Customer Journey Non-Profit 110

CXL

DECEMBER 13, 2022

This is a low-hanging—and highly profitable—fruit. Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. For many reasons, website data is non-stationary, which means we can’t make the same assumptions as with stationary data.

Analytics 106

Analytics User-Generated Non-Profit Key Performance Indicator 106

Use Insider

OCTOBER 11, 2024

Additionally, eliminate the need for complex copywriting—AI can craft compelling email subject lines and engaging content from simple input. For instance, if your objective is to increase revenue and profitability, focusing solely on new customer acquisition might not be the best strategy. Take Insider, for example.

CRM 52

CRM Marketers Marketing Customer Journey 52

Unbounce

APRIL 18, 2024

Email marketing is one of the most effective and profitable ways to connect with current and potential customers, but it’s also an area rife with potential pitfalls and easy-to-make mistakes. She has nine years of marketing experience working with major consumer brands, non-profits and startups in the US and UK.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Customers.ai

OCTOBER 1, 2024

Instead, you can make your chat visitor aware of some of your non-sales content as well. Keeping CPA low is essential for maintaining profitability, especially in paid ad campaigns. The higher your ROAS, the better the campaign’s profitability. What role does copywriting play in direct response marketing?

Marketers 52

Marketers Marketing Advertisers Advertising 52

Unbounce

OCTOBER 24, 2023

For example, you might be promoting a SaaS product to help non-tech-savvy small business owners use your tech to make their lives easier without breaking their brains trying to learn a new tool. If so, you’ll most likely find these people on the least techy platform—think Facebook rather than Substack. See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

For example, you might be promoting a SaaS product to help non-tech-savvy small business owners use your tech to make their lives easier without breaking their brains trying to learn a new tool. If so, you’ll most likely find these people on the least techy platform—think Facebook rather than Substack. See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Hubspot Marketing

JUNE 18, 2025

That obsession with your customer leads to big benefits: Forrester research shows that customer-obsessed organizations reported 41% faster revenue growth , 49% faster profit growth, and 51% better customer retention than those in non-customer-obsessed organizations. Nail this piece, and you’re operating in rarefied air.

Direct Mail 73

Direct Mail User-Generated Marketers Marketing 73

Neil Patel

OCTOBER 22, 2020

Your most common options are: Getting people to opt-in in exchange for Free value on a subject Directly selling a low-ticket product like a book or a mini-course Free Trial offer for a monthly service or software Free + Shipping offer where you count on upsells to make a profit. 3 Intercom. 6 Squarespace.

Non-Profit 145

Non-Profit CRM Copywriting Shipping 145

Duct Tape Marketing

MARCH 22, 2017

On this episode of the Duct Tape Marketing podcast, I’m going to visit with sales trainer Phil Jones, where he talk about his magic words and this is not just for salespeople, in fact this is for non-sales people. Check it out. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo.

Non-Profit 33

Non-Profit Whitepaper Fashion Place 33

Unbounce

NOVEMBER 2, 2023

And then I started this podcast called Brand on Purpose about four years ago, where I interview founders and leaders who do well by doing good because profit and purpose can coexist. 00:25:18] James Thomson: Maybe we can generate more of a profit P-R-O-F-I-T from using PRophet P-R-O-P-H-E-T. [00:25:27] So values are really important.

PR 98

PR Marketers Marketing Non-Profit 98

Backlinko

JULY 12, 2024

. “There’s no one ‘correct’ answer for this question, but it gives instant insight into someone’s priorities when they’re juggling levers on profitability, client satisfaction, and the big one—protecting the team they’re managing. There should also be some conversion copywriting. It’s not.

SEO 112

SEO Copywriting Health Education 112

Orbit Media Studios

SEPTEMBER 20, 2024

Any for-profit businesses that are directed to children under 13 years of age or have knowledge that they are collecting personal information from a child under 13 years of age. Those who are non-compliant, however, often face hefty fines and a damaged reputation. You can connect with her on LinkedIn. Wait, more practical insights?

Law 65

Law Health Non-Profit eCommerce 65