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SEO for Manufacturers: Definition, Benefits, and Top Tactics

Backlinko

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. For example, your target keywords might include plastic manufacturers, manufacturing services, or clothing manufacturer.

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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

Wonder why manufacturers with inferior products and processes regularly outsell your company? Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. Another report found that B2B industries like manufacturing have a 67% customer retention rate. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

CXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. Great question! Answering “What is BTL marketing?”

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Why marketers should focus on growth loops, not funnels

Martech

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. With this business model, the first B (manufacturing company) does not know the C (end-user, consumer).

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How B2B CMOs use CX to thrive amid economic uncertainty

Martech

Moreover, CEOs and other senior business stakeholders revealed that they want CMOs to renew their focus on customer acquisition, retention and engagement. How can marketing leaders respond as both intense customer competition among brands and internal pressures pile up? Take the following B2B manufacturing example.