Adobe Experience Cloud Blog

MAY 10, 2016

Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. Digital Transformation for Tomorrow’s Marketer. Tomorrow’s marketers have moved beyond striving for a seat at the table; now, they are trying to achieve nothing short of a digital transformation. And, it’s already begun.

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Transform Energy Thought Leadership Entertainment 91

Hubspot Marketing

DECEMBER 2, 2024

John Pennypacker , vice president of sales and marketing at Deep Cognition , explains how AI has transformed his team’s approach to conversions. “We What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars.

Customer Journey 131

Customer Journey Copywriting Marketers Marketing 131

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.

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Transform Finance Energy Customer 81

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

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Customer Energy Transform Health 68

Search Engine Land

SEPTEMBER 10, 2024

But the work that goes into building reports (which is more like updating a multiple-page deck every month with new data) drains your time and energy. Both in-house ad teams and agencies have used a DAOS to holistically transform manual workflows into a well-oiled automation machine.

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74

Use Insider

NOVEMBER 18, 2024

Here are some of my favorite moments from my conversation with Amy: Guiding New Members with Personalized Journeys During our session, Amy shared that her vision for customer journeys at Blink is to deliver customer experiences that are as unique as every fitness journey.

Retail 59

Retail Customer Health Customer Journey 59

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Self-Care Self-care has quietly transformed from buzzword to established niche, with impressive 250% growth over the past decade. Home Remodeling Love to DIY home projects?

Real Estate 105

Real Estate Health Affiliate Marketing Non-Profit 105

Martech

JUNE 12, 2023

Ultimately, my advice boils down to not having a “CDP project” at all — rather a customer data modernization (or “ transformation ” if you must) program that happens to include a CDP initiative. Architecturally, many enterprises have put energy into making engagement platforms “headless.” For some of you, that’s good news!

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Transform eCommerce Energy CRM 120

Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Read next: The B2B customer journey is set on a digital track. Reviews as a gateway to buyer intent. “We changed our narrative.

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Transform Customer CMO Energy 98

Adobe Experience Cloud Blog

MAY 10, 2018

Nordstrom , with its exceptional customer service and Southwest Airlines with its people-first attitude, are two such examples. So why would customers expect (or even want) the same experience from different brands? Rather than focusing on the ideal customer experience , companies should think in terms of brand experience.

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Branding Transform Thought Leadership Energy 134

Martech

SEPTEMBER 24, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. Soccer Federation focused its energy on a new goal: organizing its customer data in a way that unlocked a more tactical approach to marketing. Read more here.

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Transform Finance Energy Customer Journey 109

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. Create Content that Addresses Your Customer Journey. Create Content that Addresses Your Customer Journey.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Litmus

FEBRUARY 8, 2024

Identify any barriers in the customer journey and define steps to remedy them. As we enter 2024, marketers remain cautiously optimistic about AI’s promise to transform workflows and project management this year. Leveraging AI for tedious tasks frees marketing teams to focus their energy on strategic, creative thinking.

Marketing Strategy 98

Marketing Strategy Gen Z Transform Millennials 98

Duct Tape Marketing

NOVEMBER 29, 2023

Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. It's been designing the social media marketing world experience for over a decade, drawing from over 25 years in creating customized events. I want something that's going to build my energy up.

Transform 77

Transform Social Media Marketing Energy Customer Journey 77

Martech

MARCH 22, 2022

The benefit to marketers is clear – while automation does the heavy lifting of day-to-day marketing, the marketing team can direct its energy toward strategy and achieving goals. How do new privacy laws and customer expectations affect email marketing? User expectations. 6 best practices every email marketer must follow.

Email Marketing 122

Email Marketing Law B2C Marketers 122

Duct Tape Marketing

JANUARY 16, 2024

In this episode, you’ll learn: The Dimensions of Trust in Business The Value of Trust in Business: Building Trust with Clients Measuring Trust Levels Embrace trust as a strategic asset, and watch how it transforms your business in 2024 and beyond. 07:01): That's a level of the customer journey.

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Non-Profit Transform Communications Price 83

Set Up

APRIL 13, 2022

So technology, automation, and data have to step up and play a bigger role in attacking the customer journey.”. “ “ Using digital tactics fueled by a customer-centric, content-based approach? The industry will see more significant cost savings as they better integrate lines of business and unify the customer journey.”.

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Manufacturing PR eCommerce Transform 52

Use Insider

DECEMBER 13, 2023

So, in the same way, generative AI for customer experience means that you use the same prompting process but this time it’s to automate different aspects of your customer experience instead—such as generating campaign text, images, customer journeys, or building segments. How does generative AI work?

Customer 52

Customer User-Generated Customer Journey Transform 52

Duct Tape Marketing

MARCH 10, 2020

Leaders want to transform organizations. The time, money, effort or energy to get people to switch. John Jantsch: Yeah, because it’s a bit of a journey, right? I think the customer journeys are really the important way to think about all this, right? What stage is someone in that journey?

Transform 71

Transform Copywriting Marketers Marketing 71

Duct Tape Marketing

JUNE 12, 2024

It's time to transform your approach. John Jantsch (08:56): Yeah, I don't think the customer journey is very linear. You could choose our system to move from vendor to trusted advisor, attract only ideal clients, and confidently present your strategies to build monthly recurring revenue. This is John Jantsch.

Marketers 89

Marketers Marketing Entertainment eBook 89

Digital Marketer

MAY 19, 2023

” Your customer avatar, your customer journey, your niche… all those buzzwords you’ve heard until you’re blue in the face (but might not have really acted on quite yet). This figure does exclude food and energy costs, and in a way, that makes it all the more striking.

User-Generated 75

User-Generated Marketers Marketing Transform 75

Sachs Marketing Group

JULY 14, 2023

Many business owners feel this frustration and become discouraged when they don’t see any return after investing precious time and energy on Instagram. This feature shortens the customer journey, increasing the likelihood of conversions. Don’t give up just yet!

User-Generated 52

User-Generated Social Media Marketing Real Estate Transform 52

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. Create Content that Addresses Your Customer Journey. The Most Effective B2B Marketing Strategies. Create a Brand Identity.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. Create Content that Addresses Your Customer Journey. The Most Effective B2B Marketing Strategies. Create a Brand Identity.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Hubspot Marketing

DECEMBER 20, 2024

So if budget wasnt an issue, Id focus on even more promoing of product, surprise gifts with purchases, and throwing events in more cities to connect with our community in person, building positive energy and creating memories. whereas Person B, who works at a startup, will see startup-friendly value props, images, CTAs, emails, etc.

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Transform Marketers Marketing Energy 102

Sprout Social

DECEMBER 12, 2023

According to Aaron Rankin, CTO of Sprout Social, “AI will serve as an exoskeleton, a layer that enhances your existing strengths, or be a virtual assistant who shields you from tedious tasks—preserving your time and energy to focus on truly creative work. Two-thirds of social marketers use social media engagements (e.g.,

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Influencer Marketing Customer loyalty Transform Marketers 145

Martech

MARCH 15, 2022

That’s how you waste time, money, and energy. For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!) “Don’t Look Up” movie poster.

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Branding Transform Customer Acquisition Customer 145

Sprout Social

SEPTEMBER 25, 2023

Kick things off by setting a series of meetings dedicated to align relevant stakeholders around an overarching, channel-agnostic vision for customer service. Pro tip : To ensure your vision is truly all-encompassing, have teams work together on a comprehensive customer journey map. After all, what gets measured, gets done.

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Customer Transform CRM Shipping 141

Customers.ai

DECEMBER 10, 2024

But now comes the tricky part – transitioning from the high-stakes, big-budget energy of BFCM to the steadier rhythm of post-holiday campaigns. The best brands know how to extract evergreen value from their seasonal efforts, transforming short-term wins into long-term gains. million emails captured and 30 million emails sent.

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Shoppers eCommerce Transform Outbound Marketing 105

SocialPilot

MAY 8, 2025

It’s being used across 25K+ Reels to share anything from slow morning routines to significant transformations. It’s perfect for walking through a customer journey, showing growth over time, or sharing your brand’s evolution. This track captures collective energy and weekend anticipation. So go bold.

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Energy Transform Fashion Gen Z 59

Buffer Marketing

OCTOBER 2, 2023

She spent the next six months constructing course content, without the slightest clue about what she was doing, assuming that customers would sign up eagerly. I used a process I call “dreamy customer journey mapping” to learn what my ideal customer wanted and needed. Energy goes where attention flows.

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Price Transform Customer Journey Finance 117

Content Marketing Institute

APRIL 19, 2018

For example, put together one persona-related block, one block about the customer journey stage, two challenge blocks, and one product block. As a favor, I took on data visualization projects for a separate team and it transformed how I looked at my core projects. Pull apart those blocks and start again.

Transform 112

Transform Digital Marketing Communications Copywriting 112

Lusha

NOVEMBER 20, 2021

To wrap things up, we’ll give some tips for getting key players on board with empowering, motivating, and transforming your sales teams’ results. Here are 3 major ways in which your organization will look different: Leadership is not overwhelmed: Sales leaders usually invest the most training and energy into their top talent.

Transform 52

Transform Energy Management CRM 52

Duct Tape Marketing

MARCH 22, 2023

06:14] You talk about transforming anxiety from a weakness to a strength. John Jantsch (06:14): So obviously you spend a great deal of time in the book, not just explaining the people have these anxieties, but transforming them, you know, to being from a, from a what was maybe at one time a weakness, uh, to a strength.

Health 87

Health Transform Gen Z Management 87

Content Marketing Institute

DECEMBER 27, 2017

They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. First and foremost – follow the framework. Set your editorial calendar.

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Content Marketing Key Performance Indicator Marketers Marketing 112

Econsultancy

DECEMBER 13, 2021

This suggests consumers are becoming ever more accustomed to managing their household bills and energy usage via online platforms. Customer Journey Mapping Best Practice Guide. The Digital Transformation Monthly. year-on-year. Employment & recruitment.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hubspot Marketing

FEBRUARY 24, 2025

Scalability Demands on marketers time and energy are soaring I know I feel it, and Im sure you do too. By training AI models on carefully curated customer interactions and marketing outcomes, weve transformed every piece of content into an opportunity for automated focus groups. AI should help your people, not replace them.

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Transform Price User-Generated Management 114