Remove Customer loyalty Remove Health Remove Promotion
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Shining a light on the missing menopause market

SmartBrief - Marketing

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions.

Health 115
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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Is it really worth it? Let’s Talk.”

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

This is the moment to leverage your email content to provide that final nudge needed to convert leads into paying customers. Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer.

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Top Email Marketing Strategies to Boost Engagement

Vertical Response

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

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9 tips for Reddit marketing (that Redditors won’t hate)

Hootsuite

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing.

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Peak PPC season is coming: 5 tests to run now

Search Engine Land

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. For B2B, the end of the quarter and the need to hit quota can leave room for limited-time promotions to test with your users.

Retail 79
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Employee advocacy: How it works + how to get started

Hootsuite

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%).

PR 114