Remove Customer loyalty Remove Millennials Remove Promotion
article thumbnail

Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115
article thumbnail

NPS: What is a Net Promoter Score and Why Should You Care?

Hootsuite

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. That’s where a Net Promoter Score, also called an NPS score, can help. Source: MailChimp.

Promotion 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Employee advocacy: How it works + how to get started

Hootsuite

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Gamification is also a great strategy.

PR 113
article thumbnail

The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. Influencer marketing is another area where Instagram shines.

Gen Z 101
article thumbnail

New Survey Reveals Customer Preferences for Promotional Text Messages

DIY Marketers

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. But what’s behind this trend, and how can businesses harness the power of text messaging to connect with customers in meaningful ways?

article thumbnail

The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Many creators also monetize through affiliate marketing and channel memberships, giving brands the opportunity to collaborate on exclusive content and promotions. Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report.

Gen Z 95
article thumbnail

Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. It enables businesses to communicate products, sales, and updates to their customers. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal.