Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z 45

Gen Z Branding Customer Journey Communications 45

illumin

JANUARY 14, 2025

Tools powered by AI will let agencies automate time-consuming tasks like optimizing bids in real-time, tracking customer behavior, and refining targeting to increase relevance. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Litmus

JUNE 12, 2025

Retailers over-email their customers, with frequency being both the top reason for unsubscribes and a major driver of unopened emails. 42% unsubscribe due to excessive promotions with few valuable offers. Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z.

Gen Z 52

Gen Z Customer Millennials Retail 52

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The audience often has common traits that make them ideal customers. of Gen Z prefer short videos, while Baby Boomers like elaborate posts. Take Spotify, for example.

Gen Z 83

Gen Z Customer Whitepaper Analytics 83

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though?

Gen Z 111

Gen Z Millennials Shoppers Price 111

Martech

DECEMBER 18, 2024

Also, 23% engage with ad-based games or quizzes promoted by the brand. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. Shoppable means different things in the digital ad business, depending on the customer. Why we care.

Gen Z 104

Gen Z Shoppers eCommerce Advertising 104

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels. Connecting the customer journey.

SEO 122

SEO Gen Z Customer Journey User-Generated 122

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 70

Gen Z Millennials User-Generated Entertainment 70

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At But recently it’s seen startling success with younger age groups.

Gen Z 113

Gen Z Millennials Direct Mail Retail 113

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 106

Gen Z User-Generated Millennials Marketing 106

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. What is live social shopping?

Branding 125

Branding Gen Z Energy Shoppers 125

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. What is influencer marketing?

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Women athletes typically have a 14% larger social media following than male athletes (according to the United Nations group UN Women ), offering brands a powerful platform to connect with fans through co-branded content, campaigns and promotions.

Gen Z 122

Gen Z Fashion Entertainment Marketing 122

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Buffer Marketing

OCTOBER 16, 2023

Customize your avatar interaction settings to manage your engagement levels. Reply Restriction to Verified Users A new feature allows post replies restriction to verified users only, aiming at promoting a verification paywall. Use these new features to enhance your Threads presence and engagement.

Gen Z 124

Gen Z Health User-Generated Entertainment 124

Hootsuite

NOVEMBER 28, 2024

Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand. The opportunity is two-fold: Easy purchasing for customers, and fast, low-cost results for your company. The strategy? One-of-a-kind, trackable links attached to Pins.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z 100

Gen Z Affiliate Marketing Influencer Marketing User-Generated 100

Martech

MAY 1, 2025

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. Build trust Do you have any existing customer video testimonials that you can use in your advertising? Builds trust.

Gen Z 118

Gen Z B2C Transform Millennials 118

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. alone, 77% of small businesses use social media for essential functions like sales, marketing, and customer service. Dont be afraid to self-promote. In the U.S.

Gen Z 102

Gen Z User-Generated Promotion eCommerce 102

illumin

AUGUST 27, 2024

Customers are tired of empty pledges and are looking for companies to take meaningful action. Companies looking to leverage their environmental sustainability for marketing purposes need to back up their claims if they wish to have any concrete impact on their customers’ purchase decisions.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. For instance, your potential customers might use both Facebook and X (formerly Twitter). Engagement is for increasing the interaction of your target customers with your company.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 342

Gen Z Price Target Market Management 342

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. This means covering the topics your potential customers are looking for, in-depth. SEO has compounding benefits.

SEO 130

SEO Gen Z Finance User-Generated 130

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. Instead, focus on the day-to-day needs of your customers.

Gen Z 94

Gen Z Branding Retail Education 94

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Food trucks represent a perfect opportunity for TikTok content because of their enclosed space, their smaller list of menu items, and the fact that truck staff engage directly with customers and manage their own businesses.

Gen Z 108

Gen Z Food Fashion Millennials 108

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Build community and gather customer feedback? Not so much?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Brands like Amazon and Walmart also offer affiliate influencer marketing programs with tools to track sales and commissions through custom links and landing pages.

Influencer Marketing 101

Influencer Marketing Affiliate Marketing Branding Gen Z 101

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Gamification is also a great strategy. Boom, done!

Gen Z 113

Gen Z PR Communications Thought Leadership 113

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Facebook user base: Facebook boasts 38.3

Gen Z 86

Gen Z Millennials Social Media Marketing User-Generated 86

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. By looking at subreddits, you can see what makes customers stay loyal, what drives them to buy and which product features matter most to them.

Gen Z 130

Gen Z User-Generated Industry Insights Health 130

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Hubspot Marketing

JANUARY 22, 2025

Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. This content is great because it showcases what real customers experience and feel after buying from you. In fact, email marketing, in general, is.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 69

Gen Z Fashion Transform Food 69