Trade Press Services Newsletter

MAY 1, 2025

Map Out User Journeys With new goals and a fresh perspective in place, remap the key paths users should follow through your updated website. Identify how visitors will find information, engage with your brand, and convert into leads or customers. Promote Treat your website relaunch like the major initiative it is.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Trade Press Services Newsletter

JULY 11, 2024

By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making. Think of influencers as partners rather than merely promoters. Elongated Sales Cycle B2B purchases typically involve multiple stakeholders and a long sales cycle.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. The 4 Ps cover everything you need to connect with customers. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Absolutely.

Price 111

Price Real Estate Promotion Food 111

AWeber

MAY 12, 2025

With a few smart strategies, you can see your newsletter sign-ups climb without resorting to spammy tactics or endless self-promotion. In this guide, you'll discover how to promote a newsletter effectively, using practical steps that actually work. Host a joint webinar or podcast and promote both email lists. The good news?

Promotion 52

Promotion Finance Analytics Email Marketing 52

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. Promote your products on social media.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The audience often has common traits that make them ideal customers. Dove, for example, is a brand that promotes real beauty standards. Take Spotify, for example. The result?

Gen Z 71

Gen Z Customer Whitepaper Analytics 71

verse.ai

OCTOBER 30, 2024

Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. Rather than focusing on the dos, we’re flipping the script in this post to highlight the don’ts—what not to do if you want to keep your customers engaged, loyal, and happy.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. You might use this term on a location page to target local customers. If they list services, include pricing guides and customer case studies.

SEO 98

SEO Customer Real Estate User-Generated 98

Marketing Insider Group

MAY 28, 2025

No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. One effective tactic is using custom vinyl window decals. Regularly post engaging content showcasing your in-store experience, special promotions, and customer testimonials.

Retail 102

Retail Shoppers Promotion Place 102

Martech

OCTOBER 24, 2024

It’s bad when customers think you are intrusive. Be sure to message only those customers who expect to receive SMS. A customer who shares a mobile number is showing high interest and that SMS is a preferred communication channel. Promotional SMS messages communicate a special offer or a new product to consumers.

Shipping 129

Shipping Communications Promotion Customer 129

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below. Even the non-promotional content can help achieve this goal.

Whitepaper 120

Whitepaper Promotion Email Marketing Education 120

Martech

FEBRUARY 6, 2025

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. IT, operations, legal and customer brand) for dismantling them. You are uniquely positioned to lead this effort as someone who: Works across multiple customer-facing channels.

Marketing 121

Marketing Marketers Promotion Customer 121

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. Be interested and interesting.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Scoop.it!

OCTOBER 2, 2024

You can encourage posts by creating specific hashtags and asking customers to tag your brand. Reviews and Ratings Customer reviews and ratings are powerful forms of UGC that provide social proof. They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. The more you establish yourself, the more credible you look and the easier it is to win new targeted customers.

Marketing Strategy 131

Marketing Strategy Content Marketing Thought Leadership Marketing 131

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. Management of products, orders, customers, pricing and promotions in one place. Pre-built performance dashboards to gain insights into customer buying patterns and store performance. Why we care.

eCommerce 120

eCommerce Transform CRM Price 120

SocialPilot

FEBRUARY 6, 2025

Youre not alone, 90% of customers do the same. A glowing review can do wonders for your business, attracting new customers, building reputation, and driving sales while a negative one can deter potential customers. But heres the trickknowing where to list your business for customer reviews. You look at reviews, right?

Real Estate 65

Real Estate Customer Food User-Generated 65

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. What Your Market Needs Identifying market needs involves understanding the pain points and demands of your potential customers. Content Marketing Content marketing is another vital strategy.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Buffer Marketing

NOVEMBER 4, 2024

Start your social media marketing strategy by pinpointing where your ideal customers are active, to get the best return on investment (ROI) for your business. WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. Facebook 3.65 Instagram 2.04

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Hubspot Marketing

JULY 12, 2024

The best way to learn about your customers is by gathering data on your current customers or target demographic, including: Demographics. Facebook groups and platforms like Reddit are a really good place to start.” Create a promotion plan. “I Tailor content and activities to their needs and interests. Psychographics.

Management 112

Management Promotion Law Market Research 112

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. The current success rate of AI initiatives shows this clearly.

Transform 140

Transform Branding CMO Education 140

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Ultimately, you want to get in front of the customer early in the purchase process to start a dialogue with them. What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Martech

JULY 29, 2024

which data should be in each platform of our stack so we can properly use it to engage with your customers?). Those insights are also extremely useful when it comes to data privacy documentation and stakeholders, as you will understand what customer data is needed, where and when. Is the data being sent automatically?

Marketing 122

Marketing Marketers eCommerce Communications 122

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options. Easy, right? Let's dive in.

Price 104

Price User-Generated Finance eCommerce 104

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. Trust = builds customer loyalty. Is Reddit a good platform for marketing?

Marketing 98

Marketing Marketers Promotion User-Generated 98

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach.

CMO 129

CMO Email Marketing Influencer Marketing Promotion 129

Hubspot Marketing

SEPTEMBER 24, 2024

As Carl puts it: “YouTube won’t promote your content if your own viewers aren’t watching it.” If something performs great, YouTube is more likely to promote the following video.” Are they in the right place to share a social media post? Targeting people on YouTube is the best place to get people to watch your video on YouTube.”

Shipping 141

Shipping Promotion Place Video Marketing 141

AWeber

MAY 15, 2025

In simple terms, its a way to earn a commission by promoting another companys or persons products. When someone makes a purchase through your unique affiliate link, you get paidoften without ever handling inventory or customer service. Just make sure your platform aligns with the products youre promoting.

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

Martech

NOVEMBER 12, 2024

CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. In a competitive landscape where personalization and customer experience are must-haves, a skilled, adaptable marketing organization is non-negotiable. Keeping pace requires more than the right tools.

Marketing 126

Marketing Marketers Analytics Management 126

Hubspot Marketing

JULY 24, 2024

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? If customers come to a brand on false grounds, they could feel misled by both UGC creators and a brand when unchecked claims aren't true. Yeah, yeah.

Branding 127

Branding PR User-Generated Health 127

Hubspot Marketing

MAY 8, 2025

Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Your ads should be relevant to your target audience and customers. Think about your budget.

Advertisers 105

Advertisers Advertising User-Generated Promotion 105

Vertical Response

JANUARY 4, 2025

With rising advertising costs and fierce competition, email marketing remains one of the most cost-effective and direct ways to reach potential customers. However, success depends on having the right strategies in place, such as compelling sign-up forms, audience segmentation, and post-purchase follow-up campaigns. Charming Candle Co.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Marketing Insider Group

AUGUST 13, 2024

Quick Takeaways Content marketing helps travel companies sell the dream of perfect vacations by allowing customers to visualize themselves in their ideal destinations, ultimately driving bookings and customer loyalty. About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start.

Content Marketing 124

Content Marketing Transform User-Generated Marketing 124

Scoop.it!

OCTOBER 31, 2024

Instead of simply creating content that promotes its machine learning-supported approach to ranking colleges and universities, this brand focuses on answering its target audience’s most frequent questions. Start by identifying your ideal customer’s pain points. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. Social media is always changing!

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112