Martech

DECEMBER 18, 2024

Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Examples include: Using products longer rather than replacing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). .

Price 109

Price Shoppers Place Product 109

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 124

Customer Direct Mail Transform Health 124

Martech

JULY 31, 2024

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. You might treat customer satisfaction as soft, but your customers do not. The mantra for long-term success is happier customers stay longer and buy more. Ease of use.

Customer 125

Customer Shipping Promotion Price 125

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages. Sponsored Brands.

Advertising 103

Advertising Advertisers Customer Transform 103

Neil Patel

JUNE 27, 2025

Here’s a quick breakdown of what you can expect to pay according to WordStream research : Pricing Model Average Cost CPC (Cost Per Click) $0.20–$2.00 Price without performance is a distraction. Dynamic product ads and custom audiences work well. Performance dips when ads go stale. Swap creative every 7–10 days.

Price 78

Price eCommerce Advertising Advertisers 78

Hubspot Marketing

JULY 25, 2024

Since then, chat has been one of our most valuable channels for driving customer satisfaction and acquisitions. We also believed that this strategy would free up our human agents to focus on more complex inquiries and high-intent customers. This simple change ensured that users could instantly connect with our sales and support teams.

Customer 105

Customer Key Performance Indicator User-Generated CMO 105

Customers.ai

JANUARY 3, 2025

Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Awareness: How Customers Discover Your Brand The journey starts with discovery.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. Even with AI’s growing influence, the fundamental customer needs haven’t changed. People still want great products, fair prices, convenient access, and compelling reasons to buy. The 4 Ps cover everything you need to connect with customers.

Price 115

Price Real Estate Promotion Food 115

Martech

MAY 19, 2025

Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience. This information should be transparent and easy to digest.

Customer 103

Customer Whitepaper Thought Leadership Customer Journey 103

Buffer Marketing

JANUARY 7, 2025

Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Pricing : Starts at $19.79/month So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Pricing : Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 110

Product User-Generated eCommerce Shipping 110

Martech

MAY 13, 2025

Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. Some were spectacular. The reassurance emails are back, too.

Customer loyalty 83

Customer loyalty Customer Price Retail 83

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising? Book a Demo 1.

Customer 93

Customer eCommerce Shipping Outbound Marketing 93

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. Use these in product comparison articles, testimonials, and service pages. You might use this term on a location page to target local customers.

SEO 104

SEO Customer Real Estate User-Generated 104

Hubspot Marketing

APRIL 15, 2025

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Table of Contents What is customer journey SEO?

Customer Journey 86

Customer Journey SEO Customer Price 86

Vertical Response

JULY 1, 2025

Looking for effective pricing tips to boost your business revenue? This article covers vital strategies, from understanding costs to using psychological pricing. Learn how to set prices that enhance profitability and growth. Understand Your Costs Understanding your costs is the bedrock of any effective pricing strategy.

Price 52

Price Non-Profit Market Research Market Trends 52

Martech

JULY 25, 2024

Loss aversion Highlight what customers stand to lose if they don’t act. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices. Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable.

Price 126

Price User-Generated Product Customer 126

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 120

Price Health CRM Retail 120

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Discover niche markets for your products.

Price 123

Price Influencer Marketing Analytics Management 123

Martech

SEPTEMBER 26, 2024

So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.) Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. But increased efficiency alone won’t ever justify AI’s price.

User-Generated 129

User-Generated Price Marketing Marketers 129

Neil Patel

JUNE 25, 2025

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. Increasing loyalty by just 5% can improve lifetime profits per customer by up to 86%.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Hubspot Marketing

SEPTEMBER 11, 2024

From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. If you’re using AI recruiting software, augmented technology would assist you in recruitment analysis and increase your productivity — but it wouldn’t replace you. Customization.

Price 120

Price CRM User-Generated Analytics 120

Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. To find my footing, I went all in: I deep-dived into pricing data, looked up different partnership options, and got tips from people who’ve been there and done that. Let’s get into the real side of influencer pricing and budgeting, shall we? Thankfully not.

Influencer Marketing 125

Influencer Marketing Price Affiliate Marketing Millennials 125

Hubspot Marketing

JULY 10, 2024

10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product. Good Pricing When it comes to pricing, you should make sure the features and benefits you receive from the rank tracking tool can justify the price. Does the company lay out the pricing on their site?

Price 131

Price SEO User-Generated Management 131

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Hubspot Marketing

NOVEMBER 13, 2024

Signals That Tell Ecommerce Customers a Brand Is for Them 1. When they see themselves represented in the models you use, in your customer testimonials, or even imagery of your team, they receive a signal from you that communicates “people like me belong here.”

eCommerce 122

eCommerce Retail Food Price 122

Backlinko

SEPTEMBER 6, 2024

Learn pros, cons, and pricing to make the right decision for your business. Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. What to Look for in a Google Analytics Alternative What are your non-negotiables for an analytics tool?

Analytics 105

Analytics Price Law User-Generated 105

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 117

eCommerce Transform CRM Price 117

Buffer Marketing

DECEMBER 16, 2024

Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Price: The buff.ly

Price 111

Price User-Generated Analytics Shoppers 111

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Which network drove the most brand awareness for our product launch?

Analytics 118

Analytics Price PR CRM 118

Hubspot Marketing

OCTOBER 29, 2024

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. Instead of selling to a single customer with a single need, you’re essentially selling to a team of people who may have multiple challenges to address. For one, B2B ecommerce involves multiple decision-makers.

eCommerce 123

eCommerce B2C Manufacturing Retail 123

Hubspot Marketing

NOVEMBER 7, 2024

Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers.

Inbound Marketing 108

Inbound Marketing Logistics Price User-Generated 108

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 103

Price User-Generated Finance eCommerce 103

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need , all in one easy-to-use dashboard. tips custom-made for your unique audience!)

Analytics 114

Analytics Price PR Management 114

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

NOVEMBER 12, 2024

It’s not that consumers are out of the loop — 61% have tried AI-powered tools either as customers or in their professional lives, according to the study. Fifty-seven percent of the nearly 12,000 respondents agreed with the following statement: “I expect brands to use AI to improve their products, services and customer experiences.”

Price 122

Price Customer Branding Product 122