Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 127

Customer Direct Mail Transform Health 127

SocialPilot

DECEMBER 19, 2024

Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place.

Price 85

Price Non-Profit Analytics CRM 85

Martech

JULY 31, 2024

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. You might treat customer satisfaction as soft, but your customers do not. The mantra for long-term success is happier customers stay longer and buy more. Ease of use.

Customer 129

Customer Shipping Promotion Price 129

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages. Sponsored Brands.

Advertisers 103

Advertisers Advertising Customer Transform 103

Hubspot Marketing

JULY 25, 2024

Since then, chat has been one of our most valuable channels for driving customer satisfaction and acquisitions. We also believed that this strategy would free up our human agents to focus on more complex inquiries and high-intent customers. This simple change ensured that users could instantly connect with our sales and support teams.

Customer 106

Customer Key Performance Indicator User-Generated CMO 106

Martech

MAY 19, 2025

Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience. This information should be transparent and easy to digest.

Customer 107

Customer Whitepaper Thought Leadership Customer Journey 107

Customers.ai

JANUARY 3, 2025

Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Awareness: How Customers Discover Your Brand The journey starts with discovery.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. Even with AI’s growing influence, the fundamental customer needs haven’t changed. People still want great products, fair prices, convenient access, and compelling reasons to buy. The 4 Ps cover everything you need to connect with customers.

Price 113

Price Real Estate Promotion Food 113

Martech

MAY 13, 2025

Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. Some were spectacular. The reassurance emails are back, too.

Customer loyalty 87

Customer loyalty Customer Price Retail 87

Buffer Marketing

JANUARY 7, 2025

Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Pricing : Starts at $19.79/month So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Pricing : Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 110

Product User-Generated eCommerce Shipping 110

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising? Book a Demo 1.

Customer 93

Customer Shipping eCommerce Outbound Marketing 93

Hubspot Marketing

APRIL 15, 2025

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Table of Contents What is customer journey SEO?

Customer Journey 86

Customer Journey SEO Customer Price 86

Martech

JULY 25, 2024

Loss aversion Highlight what customers stand to lose if they don’t act. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices. Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable.

Price 129

Price User-Generated Product Customer 129

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 124

Price Health CRM Retail 124

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. Use these in product comparison articles, testimonials, and service pages. You might use this term on a location page to target local customers.

SEO 102

SEO Customer Real Estate User-Generated 102

Martech

SEPTEMBER 26, 2024

So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.) Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. But increased efficiency alone won’t ever justify AI’s price.

User-Generated 132

User-Generated Price Marketing Marketers 132

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Discover niche markets for your products.

Price 123

Price Analytics Influencer Marketing Management 123

Hubspot Marketing

SEPTEMBER 11, 2024

From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. If you’re using AI recruiting software, augmented technology would assist you in recruitment analysis and increase your productivity — but it wouldn’t replace you. Customization.

Price 121

Price CRM User-Generated Analytics 121

Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. To find my footing, I went all in: I deep-dived into pricing data, looked up different partnership options, and got tips from people who’ve been there and done that. Let’s get into the real side of influencer pricing and budgeting, shall we? Thankfully not.

Influencer Marketing 126

Influencer Marketing Price Affiliate Marketing Millennials 126

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 121

eCommerce Transform CRM Price 121

Hubspot Marketing

JULY 10, 2024

10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product. Good Pricing When it comes to pricing, you should make sure the features and benefits you receive from the rank tracking tool can justify the price. Does the company lay out the pricing on their site?

Price 132

Price SEO User-Generated Management 132

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Hubspot Marketing

NOVEMBER 13, 2024

Signals That Tell Ecommerce Customers a Brand Is for Them 1. When they see themselves represented in the models you use, in your customer testimonials, or even imagery of your team, they receive a signal from you that communicates “people like me belong here.”

eCommerce 123

eCommerce Retail Food Price 123

Buffer Marketing

DECEMBER 16, 2024

Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Price: The buff.ly

Price 111

Price User-Generated Analytics Shoppers 111

Martech

NOVEMBER 12, 2024

It’s not that consumers are out of the loop — 61% have tried AI-powered tools either as customers or in their professional lives, according to the study. Fifty-seven percent of the nearly 12,000 respondents agreed with the following statement: “I expect brands to use AI to improve their products, services and customer experiences.”

Price 126

Price Customer Branding Product 126

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Which network drove the most brand awareness for our product launch?

Analytics 118

Analytics PR Price CRM 118

Backlinko

SEPTEMBER 6, 2024

Learn pros, cons, and pricing to make the right decision for your business. Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. What to Look for in a Google Analytics Alternative What are your non-negotiables for an analytics tool?

Analytics 103

Analytics Price Law User-Generated 103

Hubspot Marketing

OCTOBER 29, 2024

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. Instead of selling to a single customer with a single need, you’re essentially selling to a team of people who may have multiple challenges to address. For one, B2B ecommerce involves multiple decision-makers.

eCommerce 124

eCommerce B2C Manufacturing Retail 124

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. The stronger the pressure to justify the choice, the more they lean toward quantifiable attributes: price, feature count, specs, vendor reputation. Most product marketers get this part wrong.

Manufacturing 123

Manufacturing Price Product Marketing Product 123

Hubspot Marketing

NOVEMBER 7, 2024

Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers.

Inbound Marketing 108

Inbound Marketing Logistics Price CMO 108

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 104

Price User-Generated Finance eCommerce 104

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need , all in one easy-to-use dashboard. tips custom-made for your unique audience!)

Analytics 114

Analytics Price PR Management 114

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Competitors who move faster can capture market share and secure customers you could have had. This also creates a toxic work culture, which infects productivity across the board.

Marketing 121

Marketing Marketers Marketing Automation Platform Price 121

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. D2C doesn’t have any of that help. It’s a beautiful cycle.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124