Martech

AUGUST 2, 2024

Everything customer-responsive must be able to change quickly as customer behavior does. Teams closest to customers should be empowered in this layer of planning because they have the best view of what’s happening and can respond to change the fastest. No, no, try this !” To make this work, nothing should come as a surprise.

Transform 116

Transform Marketing Plan Fashion Health 116

Martech

NOVEMBER 13, 2024

For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting. Email: Business email address Sign me up! Processing.

Transform 127

Transform Marketing Marketers Inbound Marketing 127

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth. Here are several steps to guide this transformation. Email: Business email address Sign me up! Processing.

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Martech

DECEMBER 2, 2024

Dig deeper: How to build customer trust through data privacy and security While search engines remain essential for most online users, changes in the traffic patterns of standard search providers and Q&A sites show gen AI can divert traffic even from major players like Google. Email: Business email address Sign me up! Processing.

Transform 140

Transform Search Marketers User-Generated SEO 140

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Pitfall 1: New customer data models lack practical business application You assembled the team. Processing.

Transform 87

Transform Communications Customer Journey User-Generated 87

Aspiration Marketing

SEPTEMBER 18, 2024

AI is now an indispensable tool in marketing, revolutionizing everything from data analysis to customer engagement. Join us as we look into how AI agents transform how marketing teams operate and connect with their audiences. We explore the exciting shift from conversational AI, like chatbots to the rise of AI agents.

Transform 264

Transform Customer Marketing Marketers 264

Hubspot Marketing

JULY 25, 2024

Video personalization and customization are must-haves. Hyper-personalized videos that cater to customers’ accessibility needs, languages, and preferences are essential for successful marketing campaigns. We also experimented with HeyGen’s groundbreaking Avatar in Motion , which creates customized avatars based on your own likeness.

Transform 132

Transform Logistics CMO Marketing 132

Martech

FEBRUARY 18, 2025

Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. Fiduciary responsibility now includes an expectation that GTM executives use AI to refine forecasting, customer engagement strategies and budget allocations. Email: Business email address Sign me up!

Transform 104

Transform Price PR Health 104

Martech

FEBRUARY 27, 2025

Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Separate first-time visitors from returning customers and craft tailored messaging for each group. These efforts will align your campaigns with your goals and evolving audience needs. Processing.

Transform 90

Transform CRM Whitepaper eBook 90

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customer Journey 131

Customer Journey Analytics Customer Transform 131

Martech

AUGUST 21, 2024

Delivering a seamless customer experience is crucial for staying competitive. An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. Sales and customer support departments operate the same way. This silo approach only serves the company, not the customer.

Customer 112

Customer Transform Logistics Finance 112

SmartBrief - Marketing

JULY 25, 2024

One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. 5 ways to build trust and respect customer privacy 1.

Customer 123

Customer Transform Retail Finance 123

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer 137

Customer Branding Customer loyalty Transform 137

SMEI

MARCH 5, 2025

Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 75% of customers expect free returns.

eCommerce 121

eCommerce Customer Retail Transform 121

Aspiration Marketing

APRIL 10, 2025

With a focus on AI-driven efficiency and seamless integration, these innovations promise to streamline workflows, enhance customer engagement, and drive unprecedented growth. From intelligent customer support agents to sophisticated marketing automation, HubSpot's latest releases are poised to redefine industry standards.

Transform 190

Transform Marketing Marketers Customer 190

Martech

OCTOBER 15, 2024

And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.

Customer 125

Customer Transform Customer Journey Marketing 125

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. The system continuously learns from user behavior (i.e.,

Customer 115

Customer Transform Shoppers eCommerce 115

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 125

Customer Direct Mail Transform Health 125

Trade Press Services Newsletter

JULY 11, 2024

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Aspiration Marketing

FEBRUARY 26, 2025

Conversion Rate Optimization (CRO) transforms casual visitors into loyal customers, but it takes more than just a pretty website. Is your website a revolving door or a magnet for conversions? Effective reporting is the key to understanding what truly drives conversions.

Transform 161

Transform Customer 161

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 129

Customer Transform Customer loyalty Marketing 129

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. However, once built, it is very easy to use.

Transform 138

Transform Copywriting User-Generated Marketing 138

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 117

Customer Food Transform Health 117

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customer 113

Customer Health Transform Communications 113

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

JANUARY 2, 2025

The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers. If it doesnt, the ads will alienate customers.

Retail 120

Retail Transform Advertising Advertisers 120

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?

Management 144

Management Customer Transform Thought Leadership 144

The Marketing Operations Leader

MAY 7, 2025

1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). 4️⃣ Customer Lifetime Value by Segment This report shows the average lifetime value of customers by segment (e.g., Product/Customer Marketers : Individuals with deep customer empathy and strategic insight.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Hubspot Marketing

SEPTEMBER 24, 2024

So it’s worth understanding why it’s been so tough , what has changed in the customer journey , and answer the question: where do we grow from here? Search engines used to provide bluelinks that get customers to your website. But with AI overviews and soon SearchGPT, customers are getting more answers without leaving search.

Transform 108

Transform Customer Journey User-Generated Customer 108

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. It calls for collaboration, patience, and foresight.

Customer Journey 97

Customer Journey Customer Transform CRM 97