Search Engine Land

FEBRUARY 27, 2024

These substantial changes come after an Adalytics report accused Google of quietly placing search ads on inappropriate non-Google websites through the Search Partner Network – including sites containing pornographic, sanctioned and pirated content. Opting into the SPN can enable advertiser to reach customers on sites like YouTube.

Advertising 134

Advertising Advertisers Place Search Marketers 134

Hubspot Marketing

MARCH 12, 2024

In-Feed Video and LIVE Shopping: Customers can shop for tagged products directly from videos and LIVE feeds in your For You feed. Shop Tab: This tab of the app allows customers to search and discover promotions, get recommendations, and manage their orders, all in one convenient place. Why Should Retailers and Entrepreneurs Care?

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Hubspot Marketing

JULY 17, 2023

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience.

Entertainment 145

Entertainment Marketing Marketers Place 145

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Creating ads tailored for your audience.

Entertainment 119

Entertainment Retail Advertising Advertisers 119

Search Engine Land

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. Creating ads tailored for your audience. What is Demand Gen?

Customer 130

Customer Entertainment User-Generated Retail 130

Search Engine Land

MARCH 29, 2023

Where they are engaging with content. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. What platforms are they on?) What type of material they are consuming. Picture this.

Pharmaceutical 96

Pharmaceutical Whitepaper Millennials User-Generated 96

Search Engine Land

DECEMBER 11, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. I am the first generative AI chatbot for search marketers.

Promotion 108

Promotion B2C Retail Direct Mail 108

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. AI is great at creating reproductions and the world is full of troublemakers. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. If this happens, please remember you read it here first.

User-Generated 113

User-Generated Analytics Advertising Advertisers 113

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Ideally, they should describe what content a page holds. The risk is that those pages can have the same treatment as the main categories and create mess since some products will not be displayed properly. Writing compelling product descriptions. Click Export.

Product 133

Product SEO Copywriting eCommerce 133

Search Engine Land

DECEMBER 21, 2023

Google released several algorithm updates this year around the quality of content and page experience. Using AI is acceptable to Google for generating content as long as it is highly relevant and offers value. Still, don’t expect thin, AI-generated content with little or no value to easily earn long-term SERP visibility.

Real Estate 129

Real Estate Transform User-Generated Customer Journey 129

Digital Marketer

APRIL 18, 2024

Rising Costs and Limited Inventory As political advertisers flood the digital market, the cost of advertising is expected to skyrocket. As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. is expected to reach 65.1 million by 2025.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Search Engine Land

FEBRUARY 16, 2024

They want customers to continue buying. Continuously analyze your keywords and focus on relevancy Amazon’s algorithm may be focused on customers buying products, which is similar to saying Google’s algorithm is focused on providing the best answers. Customer reviews and ratings. Inventory/availability. On-page elements.

Marketing Strategy 127

Marketing Strategy Shoppers eCommerce Advertising 127

Marketing Insider Group

JANUARY 11, 2023

A strong, supportive customer experience is arguably the most important element to consider when sorting through each multi-channel marketing challenge. It helps sellers understand how to create product detail pages. You have to put a clear strategy in place before you necessarily need it. Here’s another example from Etsy.

Shipping 88

Shipping Manufacturing Marketing Marketers 88

Search Engine Land

NOVEMBER 6, 2023

Neglecting to create a migration plan Like any major project, migrating to a new platform requires a well-thought-out execution plan. Map out technical and content requirements. Overzealous content pruning Many marketers use site migrations to review their content inventory for gaps, redundancies and outdated or irrelevant content.

SEO 122

SEO Analytics New Technology eCommerce 122

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Branding 127

Branding Transform Thought Leadership Advertising 127

SmartBrief - Marketing

MARCH 4, 2024

Create an effective newsletter template An email newsletter that relies on standard template design yet offers useful information is likely to generate opens, clicks and a few conversions. A well-designed, customized template, however, maximizes the potential for significant gains in performance across the same metrics.

Promotion 98

Promotion User-Generated eCommerce Marketing 98

Martech

DECEMBER 18, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals.

Transform 108

Transform Customer eCommerce Key Performance Indicator 108

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Data utilization : Improved data collection and analytics lead to better customer insights and decision-making. Here is why and how to do it.

CRM 112

CRM New Technology Marketing Marketers 112

Hubspot Marketing

AUGUST 4, 2022

Email drip workflows that send content at set intervals. Delivering content or requested information after filling out a form. A/B testing content and automatically send the best performing version of the content. Create standard operating procedures (SOPs). What should I stay away from?

CRM 136

CRM Shipping Logistics Email Marketing 136

Neil Patel

DECEMBER 14, 2020

Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Make sure it’s performing well, to get the most out of your content. What is a Content Audit? Why Does My Website Need a Content Audit?

SEO 144

SEO Content Marketing Analytics Place 144

Search Engine Land

MARCH 4, 2024

Implementing these tools reduces available inventory for paid ad placements, potentially affecting reported performance metrics such as click-through rates, conversions, impressions and reach. Overall, the industry is migrating toward creating a feeling of authenticity, trust and meaningful connection with customers.

Traditional Marketing 127

Traditional Marketing Marketing Marketers Digital Marketing 127

Neil Patel

APRIL 22, 2021

Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world. Your goal is to bid on advertising inventory to get your promotional content featured on Facebook, Google, or in a 30-second pre-roll video on YouTube.

User-Generated 117

User-Generated CRM Advertising Advertisers 117

Hubspot Marketing

DECEMBER 19, 2023

For this guide, I share my first-hand experiences as a content manager for a large e-commerce marketplace. But let me tell you, AI was already top of mind on the content front. That's not to mention use cases like customer service, product research, price optimization, marketing, and inventory management.

Price 91

Price Transform User-Generated Market Trends 91

Neil Patel

DECEMBER 21, 2020

When you or one of your customers orders a product, only then is it printed and shipped out. When you or one of your customers orders a product, only then is it printed and shipped out. Your customers can place their order through that seller, or you can purchase your products in smaller quantities. Create something new.

Shipping 145

Shipping Non-Profit Energy Product 145

Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Netflix is also expected to crack down on password-sharing soon, so more customers overall will have to pay to play. Users stream different kinds of content on mobile devices than when they’re streaming longform programming.

Gen Z 119

Gen Z Advertising Advertisers Transform 119

Search Engine Land

JANUARY 30, 2024

There are strategies you can implement to convert that traffic into paying customers. Add call-to-actions in your article, create clear banners for products or services and push your product or service as a solution to the visitor’s pain points. What was considered relevant and quality content in the past may not be today.

SEO 119

SEO Transform Copywriting Law 119

Search Engine Land

NOVEMBER 1, 2023

These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data. Creating a customized GBP is free and relatively easy. An in-store inventory.

Management 125

Management SEO User-Generated Customer loyalty 125

Search Engine Land

FEBRUARY 15, 2023

Those platforms collect inventory from publishers and sell it to advertisers. Those platforms collect inventory from publishers and sell it to advertisers. An exchange is a platform that allows publishers and advertisers to buy and sell ad inventory from multiple networks. It is not an intermediary.

Advertising 94

Advertising Advertisers Analytics Food 94

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Simply opt in when creating an account. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google?

Product 96

Product Shoppers Retail eCommerce 96

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Content pruning is an essential part of every content marketing strategy. Removing old and irrelevant content can uncover stuff you want people to see. It can also create more space for new content production. Quick Takeaways.

SEO 145

SEO eBook Health Marketing Strategy 145

Martech

APRIL 25, 2022

Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper. Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper.

Shoppers 102

Shoppers Retail Shipping B2C 102

Neil Patel

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. BOPUS Increases Traffic. BOPUS Increases Sales.

Shoppers 132

Shoppers Shipping Retail Branding 132

Search Engine Land

MARCH 21, 2024

Your customers aren’t thinking about individual channels or tactics, but they will respond if they’re presented with the right messaging at the right time. Whatever your preferred format, you must create a touchstone that your teams can share and monitor to reduce funnel gaps or redundancies. The difference in 2024? Google Ads changes.

SEO 114

SEO Education User-Generated Communications 114

Martech

SEPTEMBER 20, 2023

Could a small business use AI data analytics to forecast inventory needs or optimize customer experience? From content generation and editing to graphic design, there is immense value in the AI already out there. ” We trained generative AI with PR knowledge and created a testing ground for press releases, Snooze or News.

PR 121

PR Transform Education Analytics 121

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Show the process and a customer reaction. In the Reel below, she uses a time-lapse for a new service and ends the video with a highly satisfied customer. Create fun scenarios to showcase your inventory.

Branding 115

Branding Health Thought Leadership Fashion 115

Search Engine Land

JUNE 22, 2023

How it works : Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. How it works : Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. SUBSCRIBE See terms.

Advertising 93

Advertising Advertisers Marketing Marketers 93

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Transform 106

Transform eCommerce Retail Marketing Automation Platform 106