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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

Price 112
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9 Digital Marketing Tips for the Holidays

Neil Patel

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

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Understanding B2B2C Marketing: A Comprehensive Overview

Hubspot Marketing

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. B2B2C Marketing Strategy Example 3: Apple Moving on to the tech industry, Apple is an excellent example to look at for a few reasons.

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2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Power Digital Marketing

If 2020 was the tipping point for digital grocery, 2025 is the year it became mandatory. Food and beverage brands are no longer dabbling in digital—they’re doubling down. Let’s break down what’s driving success in food & bev right now—and why these three platforms are holding the keys. now happen online.

Food 52
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions. Experiential and event marketing.

CMO 123
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Discounts and election fatigue: What to expect for the holidays

Martech

A closer look at Amazon’s October promotion shows a silver lining, however. Despite extreme weather in the Southeast this month, promotions in the U.S. competitors, who held promotions the same week. the biggest discounts were in general apparel (31% average discount), health and beauty (20%) and food and beverage (13%).

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Email is the most misunderstood channel in your digital stack

Martech

The problem is often higher in the marketing food chain. It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. Performance attribution in 1:1 marketing. Processing.