Search Engine Land

JULY 15, 2024

On the other hand, my agency works with businesses on SEO and digital marketing, so we tend to publish content that helps people improve their SEO. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies. That’s some marketing gold right there.

SEO 98

SEO Content Marketing Entertainment PR 98

Martech

DECEMBER 16, 2024

This means traditional keyword-focused strategies are no longer enough. These platforms shape conversations that marketers wont see. So your focus must shift to creating a broader, brand-focused marketing strategy for both engines and your audience. Use language your audience naturally searches for.

Transform 117

Transform User-Generated SEO Communications 117

illumin

MAY 29, 2025

Some audiences and strategies to consider include: VIN-level advertising: VIN-specific advertising is a strategic form of audience targeting through the Vehicle Identification Number (VIN). You can use a mix of marketing strategies from display ads and paid search to Meta and CTV to target shoppers actively researching specific vehicles.

Advertising 59

Advertising Advertisers Shoppers Transform 59

Martech

OCTOBER 28, 2024

The modern buyer’s research path Understanding how consumers gather information before buying is critical for a successful marketing strategy. Eighty-six percent said search engines play a significant role in their decision-making when buying new products. Dig deeper: Free trial vs. demo: What’s more effective in B2B SaaS ads?

User-Generated 130

User-Generated Copywriting PR Education 130

SMA Marketing

MAY 15, 2025

This article outlines 20 KPIs, organized by importance, that help track digital marketing campaign performance. The right partner will help you turn numbers into strategy, improving your brand’s visibility in search and converting more leads into revenue.

Customer Acquisition 52

Customer Acquisition User-Generated Marketers Marketing 52

Sprout Social

JUNE 16, 2025

The UK hosts some of the biggest social media marketing conferences in the world. Social media conferences in the United Kingdom Here’s a list of digital marketing and social media conferences happening in 2025. Learn how they’ve maximised the conference’s marketing efforts in this episode of Sprout’s Social Creatures podcast.

Social Media Marketing 58

Social Media Marketing Marketers Marketing Affiliate Marketing 58

Exposure Ninja

JULY 24, 2025

Agencies contributing to the wider understanding of AI Search, not just reacting to it, earned their place here. 6 Top AI Search Optimisation Agencies Across the UK, EU & U.S. Exposure Ninja is an award-winning digital marketing agency helping brands across the UK and U.S. The Real Test: Who Ranks in AI Search?

Thought Leadership 52

Thought Leadership PR User-Generated SEO 52

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy 65

Marketing Strategy Food SEO Marketers 65

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. This workflow can drive short- or long-term brand or non-brand keyword search patterns. What publications should I use to test product positioning for a new go-to-market strategy?

Branding 95

Branding PR Price SEO 95

Backlinko

MARCH 25, 2025

Digital Marketing Digital marketing is a high-potential niche. With 426% growth over the past decade and a substantial 165,000 monthly searches, this space offers clear potential to turn your blog into a reliable revenue stream. Think case studies, original research, firsthand insights, and expert interviews.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Oberlo) Google holds almost 85% of the total global search market.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. With these features, you can: Discover what different audiences are searching for and engaging with. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketers 134

Search Marketers Real Estate eCommerce Marketers 134

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. Want to know more?

Digital Marketing 137

Digital Marketing Marketers Marketing SEO 137

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers 139

Search Marketers Real Estate Customer Marketers 139

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Search Engine Journal

FEBRUARY 8, 2022

Accessibility reviews should be built into all digital marketing strategies. The post A Guide To Automatic Accessibility Solutions For Search Marketers appeared first on Search Engine Journal. Here are some considerations so you can come up with automatic accessibility solutions (without lawsuits).

Search Marketers 100

Search Marketers Digital Marketing Marketers Marketing 100

Search Engine Land

JULY 14, 2023

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.

Search Marketers 85

Search Marketers User-Generated Digital Marketing Marketers 85

Duct Tape Marketing

AUGUST 15, 2014

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! The Future of Mobile Search Marketing.

Search Marketers 77

Search Marketers Manufacturing Marketers Marketing 77

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Search Engine Land

JUNE 12, 2024

The first sentence in the report stated: “‘Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.’ ’ – An absolutely terrible way to invest in marketing.” Get the daily newsletter search marketers rely on.

SEO 98

SEO Marketing Strategy PR Marketers 98

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketers 68

Duct Tape Marketing

OCTOBER 30, 2015

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales written by Guest Post read more at Duct Tape Marketing. While it is true that a lucrative market awaits you out there, let’s not overlook the local business opportunities you already have.

Search Marketers 78

Search Marketers B2C Fashion Social Media Marketing 78

Digital Marketer

AUGUST 9, 2023

In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business. Want to get certified in Content Marketing? Let’s dive into it! Click Here 6.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Power Digital Marketing

MARCH 30, 2020

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Increasing your digital footprint or pivoting your strategy will benefit not only your business but also your customers — they need your influence and resources now more than ever.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Search Engine Land

OCTOBER 16, 2023

All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 129

Transform Non-Profit Health SEO 129

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. Psychological Marketing Strategies 101: Maslow’s Hierarchy of Needs. Digital Doesn’t Mean Less Human.

Millennials 134

Millennials Thought Leadership Marketers Marketing 134

Neil Patel

JANUARY 31, 2022

I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Types of E-commerce Marketing. Paid Search Marketing for E-commerce.

Affiliate Marketing 119

Affiliate Marketing Influencer Marketing User-Generated Promotion 119

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 93

Retail Branding User-Generated SEO 93

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. campaign, for example.

Traditional Marketing 115

Traditional Marketing Marketers Marketing Digital Marketing 115

Search Engine Land

JANUARY 18, 2024

Brad Geddes , co-founder of Adalysis, spoke with Jyll Saskin Gales , marketing Consultant at Jyll.ca, Greg Kohler , senior digital marketing manager at ServiceMaster Brands, and Aaron Levy , VP of paid search at Tinuiti. SGE is a big change from how searches usually work. Below is a summary of what they had to say.

Copywriting 113

Copywriting User-Generated Marketers Marketing 113

Search Engine Land

OCTOBER 19, 2023

“We need to better equip our marketing teams with the right AI training and resources. A better understanding of AI and its applications is pivotal to harnessing its capabilities for our marketing strategies and unlocking its full potential,” Ho said. The search marketer’s generative AI survival guide.

B2C 100

B2C CMO Education Marketers 100

Search Engine Land

JANUARY 10, 2023

Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. That said, I think many digital marketers are already feeling the impact. Get the daily newsletter search marketers rely on. Processing…Please wait.

Market Trends 109

Market Trends Marketers Marketing Advertising 109

Search Engine Land

SEPTEMBER 6, 2023

Examples of an effective topic cluster strategy Let’s explore how a topic cluster strategy might work for “Digital Marketing”: Pillar content Start with a comprehensive article or guide covering all aspects of “digital marketing.” Content marketing. Email marketing.

SEO 133

SEO Digital Marketing Health Social Media Marketing 133

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. Key takeaways: Marketers should build on their legacy media strategies while embracing the power of digital marketing.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40