Martech

JULY 18, 2024

retail sites across 18 product categories. Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions.

eCommerce 128

eCommerce Retail Shoppers Health 128

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. Retail media networks (RMNs) are a big part of that something. Dig deeper: IAB finalizes retail media networks standards for in-store “They actually met the people at the moment in time they were craving this new dessert ice cream,” Svikas said.

Gen Z 114

Gen Z Retail Food Millennials 114

Martech

APRIL 28, 2025

Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. How can traditional industries speak authentically to both and honor decades of expertise while embracing digital innovation? The potential is enormous.

Transform 118

Transform Gen Z Manufacturing Millennials 118

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. Traditional attribution models fail to connect digital spend with real-world outcomes.

Retail 127

Retail CMO Customer Journey Shoppers 127

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. Digital marketing leaders must carefully manage the reality and perceptions around personalization. As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website.

Manufacturing 131

Manufacturing Advertisers Advertising User-Generated 131

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. YouTube was the only major platform that saw an increase.

Advertisers 125

Advertisers Advertising Retail eCommerce 125

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

Digital Marketing 141

Digital Marketing Shoppers Retail Marketing 141

Martech

DECEMBER 29, 2023

Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores.

Retail 127

Retail eCommerce Gen Z Shoppers 127

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. retailers,” said Pandya. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. Last-minute vs. planning ahead for holidays.

Gen Z 125

Gen Z Shoppers Retail Price 125

Martech

MARCH 25, 2022

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Get the daily newsletter digital marketers rely on.

Retail 122

Retail Management Transform Education 122

Martech

OCTOBER 1, 2024

This is happening as demands for transparency increase due to several market shifts. Less digital user growth is increasing competition for ad spending. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets.

Branding 128

Branding Advertisers Advertising Retail 128

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, like everything else in marketing, digital took it into a whole different realm. What makes retail media networks valuable?

Retail 121

Retail Shoppers Advertising Advertisers 121

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? You might be familiar with A.I. and what it can do.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Statista) By 2026, the Ecommerce market is expected to total over $8.1

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. Simplilearn’s Digital Marketing Specialist. Duke Digital Marketing Program.

Digital Marketing 120

Digital Marketing Analytics Marketing Marketers 120

Martech

MAY 15, 2024

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers.

Digital Marketing 124

Digital Marketing Customer Shoppers Retail 124

Power Digital Marketing

APRIL 10, 2025

The reality is that success in digital marketing requires a nuanced, omnichannel approachone that considers the interplay between online and brick-and-mortar sales. The reality is, measuring the impact of marketing efforts typically requires at least 12 weeks just to establish a benchmark and baseline.

Food 52

Food Retail Branding Fashion 52

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway.

Customer loyalty 133

Customer loyalty CMO Retail Customer Journey 133

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Martech

AUGUST 8, 2024

Statistically credible multitouch attribution The platform tracks every interaction with the brand, from initial email to final purchase, helping the retailer understand the most effective touchpoints. Position-less Marketers go beyond typically siloed functions, such as brand manager, content creator, and digital marketer.

Shoppers 122

Shoppers Shipping Retail Communications 122

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. Retail and social: Why should you care? Explore how they can be integrated with our search marketing strategies.

Retail 93

Retail Branding User-Generated SEO 93

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. How about CMS or COS?

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Martech

OCTOBER 22, 2024

Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales A look at Prime Big Deal Days Globally, non-Amazon retailers had flat sales growth compared to last year, according to Salesforce. retailers saw a 5% decline in sales. Retailers weren’t driving the same traffic or purchases as they did last year.

Shoppers 73

Shoppers Retail Health Food 73

Search Engine Land

SEPTEMBER 4, 2024

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts.

Retail 74

Retail Advertising Advertisers Market Trends 74

Martech

MARCH 6, 2025

launched AI services for workflow automation and digital marketing. Branch updated its Performance offering, a privacy-focused attribution solution that tracks user journeys across web, app, and offline interactions for growth marketers. Jivox released an AI-powered creative compliance tool for retail media ads.

CRM 109

CRM Retail Analytics User-Generated 109

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 128

Customer Direct Mail Transform Health 128

Econsultancy

SEPTEMBER 2, 2022

I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future.

Retail 110

Retail Customer Market Trends Performance Marketing 110

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others.

Manufacturing 129

Manufacturing B2C eCommerce Marketing 129

Welcome Software

OCTOBER 2, 2024

They quickly re-platformed their website to enable direct sales while maintaining retailer relationships. Now, with Optimizely’s intuitive CMS, Cuisinart can create compelling, personalized customer experiences and run targeted digital marketing campaigns across email, paid advertising, and influencer marketing.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. For retail or ecommerce clients: 18.

Digital Marketing 94

Digital Marketing Retail Marketing Marketers 94

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. When those retailer channels are available, marketers are more likely to try them out.

Marketing Plan 127

Marketing Plan Retail Education Advertisers 127

Martech

APRIL 17, 2025

For pure-play DTC brands or the online portion of midsized omnichannel retailers, you’ll often see the total number of attributed conversions surpass the total number of actual conversions! Suppose you only report on attributed numbers from ad platforms, each with a siloed view of the world.

Non-Profit 104

Non-Profit CMO Energy Marketing Mix 104

Vertical Response

AUGUST 25, 2024

Using demographic, behavioral, website, and transactional data enhances retargeting campaigns, allowing for more relevant and compelling marketing messages. Basic decorations like garlands and ornaments add a festive touch to any retail environment. of total retail sales. Mobile ecommerce sales are expected to reach $1.7

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

DECEMBER 28, 2021

Overall, brands have achieved a high return on investment in their personalization spend, but the e-commerce and digital marketing stack has grown very complex, which has led to disparate data sources that threaten the effectiveness of delivering personalized experiences,” said O’Connor. “As Empowered store associates.

Retail 139

Retail Shoppers Manufacturing eCommerce 139