Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Measuring total visits, unique visitors, and page views helps gauge content performance.

Content Marketing

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing.

Marketing Strategy

Martech

JULY 18, 2024

Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” retail sites across 18 product categories.

eCommerce

Martech

OCTOBER 1, 2024

It includes Sponsored Products, Sponsored Brands and Sponsored Display, using shopper data and AI to optimize ad placements with little advertiser input. Dig deeper: Is the digital marketing grass really greener in walled gardens? Amazon’s Performance+, launched in 2024 , is following a similar path.

Branding

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Set up a shop to tap into this lucrative market. Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold.

eCommerce

Vertical Response

AUGUST 19, 2024

SPAR Slovenia’s campaign used an interactive display to analyze shoppers’ clothing and suggest music based on their style, engaging customers in a unique way. Outdoor advertising is often more affordable compared to digital marketing, making it accessible for small businesses.

Advertising

Scoop.it!

NOVEMBER 21, 2024

Plus, they’ve made it clickable, so curious shoppers can easily dive into all their glowing reviews. Continue on your category pages : Add reviews to collection and catalog pages so you can give shoppers the confidence they need before they even hit a product page. It’s the first impression that counts.

Customer

Power Digital Marketing

APRIL 7, 2025

Optimized Amazon Listings: Once a TikTok-driven shopper lands on Amazon, the product listing needs to convert them. AI-Driven Personalization: As AImarketing evolves, brands will have more opportunities to refine their TikTok strategies, ensuring they reach high-intent shoppers who are likely to convert on Amazon.

Branding

Power Digital Marketing

JUNE 3, 2025

Unlike general SEO, fashion SEO involves optimizing category pages, product descriptions, and images to capture high-intent shoppers. Benefits of SEO for Fashion Ecommerce Brands Increased Organic Traffic: Ranking for relevant search terms helps attract shoppers actively searching for fashion products. Want to learn more?

Fashion

Martech

OCTOBER 22, 2024

shoppers will be in a buying mood after Election Day. Thus far, the discounts are bigger, according to Salesforce — good news for shoppers and a signal to retailers to consider slashing prices. Europe’s sales numbers raise the possibility that U.S. Likely not.

Shoppers

Power Digital Marketing

JUNE 3, 2025

Integrate Online and Offline Experiences Bridging the gap between digital and physical interactions is crucial for omnichannel success. Encourage in-store shoppers to engage with digital touchpoints through QR codes, loyalty apps, or personalized email follow-ups.

Key Performance Indicator

Litmus

OCTOBER 17, 2024

“50 shoppers are checking this out!”). Additionally, live polls have proven effective; marketers have reported a 53% rise in CTR , with some even doubling their rates ! By frequent A/B email testing , you can significantly improve your conversion rate and maximize the impact of your digital marketing efforts.

Email Marketing

Vertical Response

SEPTEMBER 8, 2024

Dynamic Content Blocks Dynamic content blocks enable marketers to display tailored messages and offers, enhancing relevancy for each recipient. These blocks can show personalized offers based on user behavior or preferences, making the email more engaging and relevant in digital marketing.

Email Marketing

Hubspot Marketing

DECEMBER 23, 2024

One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Apotheker notes that, in the past 15 years, marketing has evolved from a set of general skills to more specialized skill sets. That includes digital marketing or marketing technology. Final result?

Transform

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Here are some tips and things to consider if you wanna step up your automotive marketing game.

Advertising

Spiralytics

DECEMBER 4, 2024

As a digital marketer, why should you care about these types of practices? European Union ) 58% of shoppers are skeptical of green product claims. Gitnux ) As many as 95% of products on the market claiming to be “green” contain some form of greenwashing. In truth, greenwashing damages more than you think.

Fashion

Customers.ai

DECEMBER 23, 2024

Ecommerce: Personalizing the Shopper Journey An ecommerce retailer used behavioral data to track visitor actions, such as products viewed, items added to wish lists, and abandoned carts. Digital Agencies: Accelerating Lead Conversions A digital marketing agency leveraged behavioral data to uncover high-value leads among their website traffic.

Price

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z

Spiralytics

JANUARY 15, 2025

With holiday shoppers on X being active and influential, brands like you have a great chance to promote products on the platform. ( Get in touch with us today to take your digital marketing to the next level! X ) Impressions on X increased by 20% from October to November 2023. (

Non-Profit

Sachs Marketing Group

JULY 15, 2024

Interestingly, 53% of shoppers say they always do research before making a purchase to ensure they are making the best possible choice. By focusing on these elements, businesses can better capture and retain the interest of discerning shoppers, ultimately leading to increased success.

Copywriting

Power Digital Marketing

JUNE 18, 2025

Walmart Connect: Where Scale Meets Precision With 150M+ weekly shoppers , Walmart isn’t just a retailer—it’s a retail media giant. What sets Amazon apart is its unmatched shopper behavior data , which allows brands to reach high-intent consumers on and off Amazon. For most brands, less than 1% of revenue flows through direct channels.

Food

Litmus

JUNE 12, 2025

Key takeaway: Email marketing remains the most influential digital marketing channel, but consumer attention spans are extremely short, demanding immediate relevance and impact. Despite the crowded digital landscape, email still outperforms social media ads as a purchase driver, proving its enduring value for retailers.

Gen Z

Customers.ai

NOVEMBER 25, 2024

Or maybe it’s about integrating seamlessly with your existing marketing stack. For example, if reducing cart abandonment is your top priority, look for tools with session replay or heatmap functionality to pinpoint where shoppers drop off. Clarity on your goals means no wasted features and no wasted money.

eCommerce

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Coveo’s “ Gift or Grinch?

Shoppers

Welcome Software

NOVEMBER 12, 2024

When it comes to personalization, the planning phase should include 4 key pillars: Collaboration Personalization often brings together individuals from many different teams; from digital marketing to sales to product to engineering and everything in between. That also means all it takes is one team member to derail an entire operation.

Market Segmentation

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail

DirectMail2.0

AUGUST 7, 2024

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

Direct Mail

Use Insider

OCTOBER 25, 2024

Slazenger : This sportswear brand was looking to solve key challenges like reducing cart abandonments and enticing shoppers to return back to the site. In the sections below, we’ll explore five essential benefits of this consolidated approach for digital marketing teams.

Customer Journey

Use Insider

NOVEMBER 13, 2024

Thanks to Insider’s personalization capabilities, their digital marketing team achieved a 15.1% It delivers personalized search results to every shopper and helps you improve the overall user experience with advanced faceting filters, typo tolerance, product reviews, and more.

Customer Journey

TechWyse

NOVEMBER 28, 2023

We also saw the hustle-bustle of shoppers during the Black Friday and Cyber Monday sales, carrying bags loaded with much-anticipated purchases or gifts to be placed under the Christmas tree. Even though more shoppers are aiming to spend less, that doesn’t mean your business should take a backseat. We’d love to hear your feedback!

Customer

AWeber

MAY 29, 2025

Most importantly, email marketing is permission-based: subscribers have opted in to hear from you, making them much more receptive than general web visitors or social media scrollers. How Does Email Marketing Really Work? The question "does email marketing really work?" often comes up when youre budgeting for digital marketing.

Email Marketing

Welcome Software

DECEMBER 19, 2024

Better ROI Online shoppers are more likely to visit and make a purchase on a site that offers personalized recommendations. On top of that, personalization can deliver up to 800% ROI on marketing spend while boosting sales 10%. You have data on your site, on social media, in data warehouses, on various platforms, etc.

Customer

Customers.ai

DECEMBER 23, 2024

Ecommerce: Personalizing the Shopper Journey An ecommerce retailer used behavioral data to track visitor actions, such as products viewed, items added to wish lists, and abandoned carts. Digital Agencies: Accelerating Lead Conversions A digital marketing agency leveraged behavioral data to uncover high-value leads among their website traffic.

Price

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO

SocialPilot

FEBRUARY 17, 2025

Success Story SEMrush successfully utilized YouTube to drive traffic to its website by creating SEO and digital marketing tutorials. DM-driven conversions improved significantly, as shoppers received tailored product suggestions. How This Strategy Boosted Website Traffic? How This Strategy Boosted Website Traffic?

Transform

Sachs Marketing Group

OCTOBER 2, 2024

Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases. Black Friday (and the ensuing Cyber Monday ) is a massive shopping event, and both retailers and shoppers wait all year for it. Need Help with Your Digital Marketing?

Customer

Search Engine Land

AUGUST 28, 2024

As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. Start in November to capture those early bird shoppers. This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. Take the fashion industry.

Shoppers