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LinkedIn Newsletters: Everything You Need to Know to Get Started

Trade Press Services Newsletter

A LinkedIn newsletter is not just another digital trend. It’s like having your own mini-publication delivered straight to their inboxes. It also creates an additional touchpoint that can help you stand out and build stronger connections with your audiences.

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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power.

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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

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Understanding Non Profitable Organizations: Key Insights and Strategies

Vertical Response

Effective marketing, relationship building, and adaptability to digital trends are crucial for their success. By understanding their structures, tax statuses, marketing strategies, and challenges, we can better appreciate their impact and support their missions.

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6 Tips to Maximize Your Marketing Budget

Set Up

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. it has become more of a challenge to sort budgets. Last year’s numbers may not be a great indicator of future success.

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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?