Martech

MARCH 10, 2025

Beyond the inbox: Creative engagement strategies While AI and digital are essential, using old-school physical things like corporate gifts, swag and direct mail will make you truly stand out. Swag: Branded items have their place, too. Direct mail: Direct mail is so far out, that it’s in again.

Direct Mail 116

Direct Mail Gen Z Customer Whitepaper 116

Martech

DECEMBER 26, 2024

Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context. Postie is a platform for data-driven direct mail. Dont be surprised if some brands look to sidestep the online noise and invest more in offline channels like direct mail.

Customer 124

Customer Direct Mail Transform Health 124

Martech

AUGUST 26, 2024

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. See my earlier article for useful stats and resources on this subject.

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Hubspot Marketing

OCTOBER 18, 2024

Direct mail campaign. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. Sponsorships and cross-marketing. This can be free (the best!)

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

DirectMail2.0

OCTOBER 11, 2024

In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns. It’s why people are more likely to choose careers, products, or places that are connected to their name (e.g., What is Implicit Egotism?

Direct Mail 59

Direct Mail Product Branding Place 59

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6 Transcript below.

Direct Mail 59

Direct Mail Marketing Automation Platform Customer Education 59

DirectMail2.0

JUNE 3, 2024

strives to make direct mail more versatile and effective for all marketers and business owners in the omnichannel space, and that includes providing an excellent customer experience,” said DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Direct Mail 64

Direct Mail User-Generated Analytics Advertising 64

Customers.ai

DECEMBER 19, 2024

Direct mail has an average open rate of 80-90%. And hey, with the holidays here and everyone checking their mail for holiday cards, theres no better time to show up where your customers least expect it. Learn more about our direct mail integration >> 9. Why is this such a big deal?

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87

Martech

FEBRUARY 27, 2025

The update introduces new text extraction techniques for precise multicultural targeting, real-time AI algorithms for placing ads in relevant content and an improved targeting model to minimize wasted ad spend. Its AI agent, Penny, analyzes a businesss value proposition and customer base to generate targeted direct mail campaigns.

Direct Mail 84

Direct Mail User-Generated CRM Advertisers 84

Adobe Experience Cloud Blog

MAY 1, 2019

Send creative, personalized direct mail . A couple of years ago, direct mail may have seemed on its way out, but as online marketing grows more competitive, physical mail has become a way to be noticed. Here are three effective strategies for nailing the unique factor: Personalize your direct mail.

Direct Mail 134

Direct Mail Customer Customer loyalty Thought Leadership 134

illumin

JULY 23, 2024

For example, in retail settings, this technology can guide customers and provide product information by placing virtual arrows onto the environment to direct shoppers to specific products. A device can reveal the virtual overlays with details such as price, features, and reviews.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free. Where else are you going to find tens of thousands of marketers all in one place at the same exact time?

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Neil Patel

FEBRUARY 17, 2021

For it to be effective, your direct response marketing campaign must cleverly package your value proposition , pitch, and call-to-action (CTA) in one place. While most people associate direct response marketing with direct mail, that is only one part of it. Direct Mail Still Works. Conclusion.

Direct Mail 144

Direct Mail Marketers Marketing User-Generated 144

Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Direct Mail 111

Direct Mail Branding Customer Acquisition Advertisers 111

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

through SMS text, email, and even direct mail). An example multi-channel flow would include the ability to initiate an immediate response via email, then send out a direct mail piece within a certain timeframe if the customer has not moved forward within their buying criteria.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Hubspot Marketing

AUGUST 20, 2019

Also, donors might be motivated by one method but submit their donation via another method (such as seeing a direct mail piece but donating via text). Note : Many of the following fundraising ideas can be used for both individual or corporate fundraising — we've placed them in the category they're most frequently used in.

Direct Mail 144

Direct Mail Non-Profit Law Food 144

Hubspot Marketing

JULY 22, 2024

In our full-length marketing plan outline, the market strategy section contains the "seven Ps of marketing" (or the “ extended marketing mix ”): Product Price Place Promotion People Process Physical Evidence (You'll learn more about these seven sub-components inside our free marketing plan template, which you can download below.)

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Adobe Experience Cloud Blog

MARCH 20, 2014

Closed-end reporting was the main reason I investigated marketing automation in the first place. With Marketo, I have the ability to run a multi-channel campaign (for example, I could run social, email, web, and direct mail programs, all within the platform) and I can measure each channel, but then I can also measure the entire effort.

Direct Mail 134

Direct Mail Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 24, 2015

But, this all could have been prevented if you had had the proper procedures in place to ensure you had the right data, automatically. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. The Truth About Targeting. And what do we do once we’ve collected it?

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Hubspot Marketing

JULY 28, 2022

Take a look at the following nine trends that we think will pop over the next six months, including NFT subscription services, virtual pop-up stores, direct mail marketing, and more. Direct Mail Marketing. Source: 25 Direct Mail Trends for 2021. 9 Trends We're Watching in the Coming Months. Return of Retro.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Send an email or direct mail invitation, allowing attendees to plan. There are multiple ways you can follow up after an event: email, direct mail, social media, phone calls, and online conferences. And isn’t that why you plan events in the first place? Go Beyond Email Invitations. Plot Your Follow-Up Tactics.

Direct Mail 134

Direct Mail Telemarketing Thought Leadership Marketers 134

SMEI

MARCH 10, 2022

If you’re looking to sell a product or service, consider using offline channels for marketing campaigns such as print advertising and direct mail. Once your marketing plan is in place, it’s time to start implementing it. Create Effective Marketing Materials Marketing teams need content!

Marketing Strategy 217

Marketing Strategy Marketers Marketing Target Market 217

Marketing Insider Group

MAY 30, 2023

Direct mail: Since it can be difficult to measure the effectiveness of a direct mail campaign, add a tracking mechanism, like a unique URL or promo code, to each piece of mail to monitor conversion and response rates. Use data visualization tools like charts and graphs to bring each channel’s performance to life.

Direct Mail 139

Direct Mail Finance Marketers Marketing 139

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Direct mail campaigns. Email marketing.

Direct Marketing 143

Direct Marketing Transform Direct Mail Telemarketing 143

Unbounce

APRIL 23, 2019

Send Attention-Grabbing Direct Mail. Send Attention-Grabbing Direct Mail. Direct mail might seem like an old school marketing tactic, but that’s exactly what makes it so darned interesting for lead generation. heroconf this is one of the coolest pieces of direct mail I've ever received!

Direct Mail 145

Direct Mail eBook User-Generated Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Share your culture: Is your company a great place to work? Direct mail is another medium that still works wonders (as long as you consider your local and state laws). If you’re targeting specific geographic regions, then consider testing direct mail. Use video to tell their story. .

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Martech

NOVEMBER 27, 2023

The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. You may discover marketing influenced revenue in places you hadn’t expected.

Direct Mail 122

Direct Mail CRM Marketing Automation Platform Advertisers 122

Adobe Experience Cloud Blog

MAY 7, 2014

Yelp was all over the place. just email, or just social media, or just direct mail, or just your website) work. Captain’s could apply the principles of continuous marketing to every marketing channel – not just social and email, but also print and display ads, event marketing, direct mail…you name it. Search Yelp.

Direct Mail 133

Direct Mail Thought Leadership Marketers Marketing 133

Adobe Experience Cloud Blog

MARCH 8, 2017

Once you’ve identified your target accounts and have a management system in place, it’s time to get marketing! For example, at Marketo, we’ve been running a multi-channel direct mail program for target accounts that have not connected with our sales team. Engage target account leads in every channel.

Direct Mail 131

Direct Mail Thought Leadership Energy Market Segmentation 131

Hubspot Marketing

JUNE 22, 2018

Time and Place of Submission of Proposals. Time and Place of Submission of Proposals. Production of creative material including collateral and direct mail. Time and Place of Submission of Proposals. Background/Introduction. Project Goals and Scope of Services. Anticipated Selection Schedule. Elements of Proposal.

Direct Mail 145

Direct Mail Communications Marketing Plan Place 145

Lynton Web

MAY 8, 2025

SEO-optimized articles capture targeted search traffic from community members actively seeking recreation solutions, placing your center in front of high-intent prospects. Measuring Marketing Performance Recreation centers can't determine which marketing initiatives drive growth without robust measurement systems or KPIs set in place.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Adobe Experience Cloud Blog

JULY 16, 2018

With the right kind of fluid tracking in place to identify and assign interest segments, a modern approach to digital engagement will shift the assignment of content to match the most relevant topic or focus within the buyer journey. The final element for keeping modern digital marketing strategies simple is to expand your messaging reach.

Direct Mail 115

Direct Mail Fashion Communications Thought Leadership 115

Adobe Experience Cloud Blog

OCTOBER 23, 2017

Whether looking at direct mail , social media, or email marketing, there is significant planning required. 6. Creating a robust timeline is essential but you also have to be ready for flexibility should your insights find you need to make instant changes or move direction. What do you need to communicate?

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 26, 2018

This action could be coming to your website, opening your emails , engaging with your social posts, receiving and responding to direct mail, the list goes on. This is an excellent place to do a quick gut check on whether or not you’ve done a good job at choosing the right accounts to target with your marketing activities.

Direct Mail 134

Direct Mail Thought Leadership Marketers Marketing 134

Martech

AUGUST 12, 2022

JOE technology has roots in the pre-digital era, where many “decisioning” platforms helped inform direct mail and telephony-based customer engagement. For JOE technology to work, you need to have at least three things in place, and none of them are easy: Comprehensive, unified and accessible customer data.

Customer Journey 136

Customer Journey Customer Direct Mail Education 136